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BelgradeBeerFest

producer. TM. www.bkm.rs. www.BelgradeBeerFest.com. The most visited festival in southeastern Europe The biggest beer festival in southeastern Europe Entrance free of charge Attractive location Various music program Wide range of foreign and domestic beer brands.

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BelgradeBeerFest

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  1. producer TM www.bkm.rs www.BelgradeBeerFest.com

  2. The most visited festival in southeastern Europe • The biggest beer festival in southeasternEurope • Entrance free of charge • Attractive location • Various music program • Wide range of foreign and domestic beer brands

  3. 21 – 24 August 2003 – 1stBelgrade Beer Fest was held, Kalemegdan fortress, Belgrade Belgrade Beer Fest 2003 • 200.000 visitors in 4 days • 21 beer brand • 35 brand participants in total • 34 music performances • 108 published press articles

  4. 14 – 19 August 2012 - 10thBelgrade Beer Fest was held, Usce Park, New Belgrade Belgrade Beer Fest 2012 • 700.000 visitors in 6days • 45 beer brands • 65brand participants in total • 49music performances • 568published press articles

  5. Number of visitors Number of visitors per year

  6. Number of visitors in Belgrade, August

  7. Development of manifestation The chart of segments development of Belgrade Beer Fest manifestation 2003-2012:

  8. CONSUMPTION OF BEER PER YEAR *Values are in hl

  9. Belgrade beer fest beer – festival’s label 2009

  10. Beer fest beer – festival’s label 2010

  11. Dennis Wilcox – Professor of PR at San Jose University, California • His book "Public Relations: Strategies and Tactics“,world wide known as a Bible of PR, is used in 350 Universities around the globe. In its last edition (2009) Professor Wilcox named Belgrade Beer Fest as a positive example of PR campaign, while in next edition photo of Belgrade Beer Fest will open the chapter of PR with case study included. Belgrade Beer Fest 2010 special guest During his first visit to Belgrade Beer Fest, the professor was a special guest and speaker at the closing press conference of the festival, he gave very useful advices to PR team of the Belgrade Cultural Network, held a number of lectures to members of PR Society of Serbia for public relations. He spent great evenings at this festival.

  12. Belgrade beer fest 2012 special guest • Professor Dennis Wilcox held a presentation on theme: “The value of Festivals in the Economic Development and Branding of Serbia”. • Once entrenched Festival makes a strong link between the country and the event. • Festivals are the perfect opportunity to promote a country, city or local community outside the country, and the most striking example is the Olympics. • Original offer makes distinction between festivals and it is the primary factor in creating a destination brand.

  13. Festival’ssocial responsibility campaigns: • “I choose to recycle” • “Souvenirs for Belgrade baby club” • “Don’t drink and drive” • Against drug abuse • AIDS / STD awareness,… BELGRADE beer fest SOCIAL RESPONSIBILITY

  14. BELGRADE beer fest SOCIAL RESPONSIBILITY I choose to recycle

  15. BELGRADE beer fest SOCIAL RESPONSIBILITY Souvenirs for Belgrade baby club

  16. BELGRADE beer fest SOCIAL RESPONSIBILITY Don’t drink and drive

  17. BELGRADE beer fest SOCIAL RESPONSIBILITY Against drug abuse

  18. TV Stations: • RTS – National Broadcasting Company (like BBC in UK) with highest ranking´s on Serbian air • MTV Adria – Local MTV for the Balkan Region with coverage in 8 countries • TV PINK – national TV station, second biggest broadcaster in the country • TV AVALA – national TV station • STUDIO B – the biggest local TV in Belgrade And many others... MEDIA PARTNERS

  19. Newspapers: • BLIC • 24 Hours • DANAS • VREME • POLITIKA • VEČERNJE NOVOSTI ... And many others MEDIA PARTNERS

  20. Ball Packaging Europe • Apatinska pivara – member of StarBev group • Carlsberg Srbija • United Serbian Breweries – member of Heineken group • BIP • Coca - Cola BUSINESS PARTNERS

  21. Colliers International • Jat Airways – National Airline Company • MTS – Biggest Mobile Provider in the country • Mc Donald´s • NIS Jugopetrol • Dunav osiguranje

  22. Maxi • Hotel Continental Beograd • Grand kafa • UŠĆE SHOPPING CENTER • Beotelnet • Durex • Knjaz Miloš

  23. City Council of Belgrade • USA embassy in Belgrade highly supported “I Choose to Recycle” Belgrade Beer Fest campaign • British embassy in Belgrade highly supported “I Choose to Recycle” Belgrade Beer Fest campaign • Ministry of Trade of Republic of Serbia • Ministry of Enviroment, Mining and Spatial Planning of Serbia • Ministry of Economy of Republic of Serbia • Tourist organization of Belgrade • Tourist organization of Serbia

  24. producer TM www.bkm.rs www.BelgradeBeerFest.com

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