campaign website content l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Campaign Website Content PowerPoint Presentation
Download Presentation
Campaign Website Content

Loading in 2 Seconds...

play fullscreen
1 / 6

Campaign Website Content - PowerPoint PPT Presentation


  • 54 Views
  • Uploaded on

Campaign Website Content. Seth Maheu. 3-Tiered Analysis. Tier 1 News Biography Contact Information Online Donations Volunteer Forms Tier 2 Multimedia Blogs RSS Downloads Tier 3 En Español Fundraising Campaigns Team Tools House Parties Podcasts. Presentation.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Campaign Website Content' - polly


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
3 tiered analysis
3-Tiered Analysis
  • Tier 1
    • News
    • Biography
    • Contact Information
    • Online Donations
    • Volunteer Forms
  • Tier 2
    • Multimedia
    • Blogs
    • RSS
    • Downloads
  • Tier 3
    • En Español
    • Fundraising Campaigns
    • Team Tools
    • House Parties
    • Podcasts
presentation
Presentation
  • Building a sense of community through making users feel they are part of a larger project
    • National/Insider
    • Local/Outsider
    • Neutral
benefits
Benefits
  • Issue Promotion
  • Campaign Donations
    • Bush: 5% ($14 mil)
    • Kerry: 33% ($89 mil)
  • Team Tools
  • Blog/RSS
knowing the facts
Knowing the Facts
  • Obama’s “Know the Facts”
  • McCain’s “Debate Central: Debate Facts”
references
References
  • Benoit, W. J., & Benoit, P. J. (2000). The virtual campaign: Presidential primary websites in campaign 2000: American Communication Journal, 3, http://acjournal.org/holdings/vol3/Iss3/curtain.html#4
  • Gulati, G. J. (2004). Members of congress and the presentation of self on the World Wide Web. Harvard International Journal of Press/Politics, 9, 22-40.
  • Postelnicu, M., martin, J. D., & Landreville, K. D. (2006). The role of campaign web sites in promoting candidates and attracting campaign resources. In A. P. Williams and J. C. Tedesco. The Internet election: Perspectives on the web in campaign 2004 (pp. 99-110). Lanham, MD: Rowman & Littlefield Publishing.
  • Trammell, K. D., Williams, A. P., Postelnicu, M., & Landreville, K. D. (2006). Evolution of online campaigning: Increasing interactivity in candidate web sites and blogs through text and technical features. Mass Communication & Society, 9, 21-44.