Tips For Organic Spotify Promotion

1. Tips For Organic Spotify Promotion

2. Introduction Over 365 million people use Spotify every day. Reaching the right audience and effectively promoting your music on this platform will undoubtedly increase your chances of becoming a successful musician. Getting more Spotify exposure is at the top of any artist's priority list. We'll go through some of the most common strategies to promote your music on Spotify in this article, as well as how they might fit into your entire music marketing plan. The tips we cover here should get you well on your way to increasing your Spotify plays, whether it's building your Spotify followers, getting on Spotify Playlists, growing your monthly listeners, dealing with a Spotify promotion, or using social media.

3. Spotify Playlists Submission Remember that Spotify playlists only evaluate unreleased tracks. This means that between the time of release and the time of delivery, you must distribute and pitch your tunes for playlisting. To increase your chances of being accepted, send the track at least a week before the release date. Make sure to include as much information as possible when pitching your track. After all, Spotify requires a lot of data in order to place your song in the appropriate playlist. To increase your chances of being included, give essential details about your track, such as its genre.

4. Your Latest Release Information in a Music EPK Your EPK (electronic press kit) is your music CV, which journalists, music supervisors, and promoters use to figure out what you have to offer, who you are, and why they should care. It might be a document or a page with links to your website, music, a brief bio, images, videos, a Q & A page, and social networking accounts. Make sure it contains information about your most recent release to keep your fans and the press informed about your music and activities.

5. Your Spotify artist profile should truly reflect you as an artist; it's your chance to give people a glimpse into your brand. Keep your bio relevant by using relevant photographs. You can also use the artist pick option to share new or favourite tunes, as well as add links to fundraising campaigns or playlists. Maintain Your profile

6. Grow Your Spotify Audience When it comes to organic Spotify promotion, your following is definitely the most important factor in how well your music does. There are a few basic reasons why followers matter, and they all have to do with how your music is distributed over the Spotify ecosystem. Especially in these three key areas: Release Radar: It’s a weekly playlist that compiles new tracks based on artists you follow and your listening history. If you've managed to gain the attention of your fans, you'll almost certainly appear on their release radar playlists. Every Monday, a section called Discover Weekly debuts in the Spotify app's discover section as well as in the home tab.

7. Spotify also sends out a new release email to users on Fridays, which promotes up to ten new releases from artists they follow. As you can see, gaining followers is essential for effective Spotify advertising, not to mention the impact on your overall relevance and reputation. Remember that Spotify is only one piece of the puzzle.

8. Use Social Media To Your Advantage Using the power of social media to share stories about you and reach out to your fans with new music is a tactic that will never go out of style. You can be quite inventive and even distinctive in your approach. One of your social media accounts, for example, may be dedicated to interacting with your fans. However, be certain that your target audience is on the social media page you've chosen. Additionally, to better target your intended audience, evaluate what form of content works well on your targeted page.

9. Pitch To Playlists Some artists consider playlist pitching to be the holy grail of music marketing, but in our opinion, it should just be one part of your overall music promotion approach. As a result, playlist promotion is a highly effective strategy that, when executed properly, may significantly increase your reach and monthly listeners. Make Use Of The Canvas Option Music and imagery have always been inextricably linked. Spotify's Canvas tool allows you to add visuals to your tracks, which adds an added degree of engagement to your music. Although the Canvas feature isn't available to everyone, many artists are able to use it.

10. Put Your Lyrics Another feature that was recently added is the opportunity to have the lyrics of your music displayed on Spotify. This is powered by Genius or Musixmatch, with Musixmatch providing a bit more capability, such as the option to sync your lyrics to your music so they appear in the app at the same moment.

11. Post High-Quality Content Make sure to write professionally while producing articles about your music brand and releases. Effective posts with storytelling can generate long-term traffic and increase streams indefinitely. As your photos are shared or found on Instagram's explore tab, more people will be able to hear your music. Remember to include a link to your Spotify song, social media page, or website in every post so that new followers can keep up with your current activity.

12. Tools And Services For Spotify Promotion There are a plethora of tools and music promotion services available to assist you in promoting your music on Spotify and other platforms. These include everything from music promotion tools that help you gain better insights into your audience and performance, to services that help you connect with popular playlists, to the more dubious services that aim to increase your following and play counts on the site.

13. The Power Of A Complete Profile Even though your music stands out, you can’t just ignore things about your profile. The more detailed and complete your profile is on Spotify, the more you rack up your chance as a legitimate face for curators to consider you for a feature. Start with a crisp artist bio, followed by social media links, upcoming tour dates if any, and above all, get verified as an official Spotify artist.

14. These can be beneficial additions to your arsenal, but for those just starting out, we recommend learning and understanding the fundamentals first. You can incorporate these into the mix if you have a firm foundational understanding of how to promote yourself. Don't bother about employing these to start your promotion campaign till then.