Dell Computer Corp. Disdain inventory Never sell indirect Always listen to the customer. Inventory Concerns. Bad Spell in 1994 left Dell with 2 nd quarter operating loss of $76 million 55 days of inventory $154 million deficit in cash from business operations
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Never sell indirect
Always listen to the customer
Dell execs swore at that time that changes would be made and they would never put the company in that position again.
It takes speed. Something that cannot be attained without direct control over the marketing and sales function