Complete Digital Marketing Guide

1. Complete Digital Marketing Guide By Pixenite Pvt. Ltd.

2. What is Digital Marketing? Digital marketing, a.k.a online marketing, refers to all the efforts to reach the target audience via the internet route. Businesses leverage business using various digital channels like social media channels, video, website, email, and many more to connect with current and potential customers. Now people rely on digital marketing to learn more about the brand.

3. Types of Digital Marketing ➢ ➢ ➢ ➢ ➢ ➢ ➢ ➢ ➢ ➢ ➢ ➢ ➢ ➢ ➢ ➢ Search Engine Optimization Social Media Marketing Email Marketing Search Engine Marketing Content Marketing Influencer Marketing Video Marketing Inbound Marketing

4. Search Engine Optimization Commonly known as SEO, it is a process to optimize the ranking of the website in order to rank higher in the search engine results pages. These higher ranks help to generate more organic results on the website. For example, if a user search query is " Best Digital Marketing Agency in Ahmedabad ," now it will show the number of results, but only a few are able to make it to the top, and that's because of various factors, and seo is one such important factor.

5. Common SEO Approach User-generated content (UGC) refers to online material created by someone who is not representative of the brand. It can include reviews and ratings by customers and backstories about brands that employees share. More user-generated content will have a brand that can position them as the most trusted and reputed in the market.

6. On-Page SEO It refers to the practice where web page elements are optimized, including meta tags, content, links, anchor text, title, and a lot more. It is done to make sure that the website has a high level of EAT(Expertise, Authoritativeness, and Trustworthiness).

7. Off-Page SEO It refers to activities that are done outside the website in order to boost rankings. It generally includes guest posting, sharing on social media, building backlinks, broken link building, newsletters, and much more.

8. Technical SEO It is an advanced stage of SEO where it is more about the technical aspect of the website that focuses on indexation, crawlability, and performance. This technical aspect is the most important one, as, without it, your website won't be able to achieve high rankings. The site needs to be free-from content plagiarism, secured, mobile optimized, and fast loading and many other things go behind the scenes.

9. Social Media Marketing With 4.5 billion social media users, you might be well versed in the importance of social media marketing in business, irrespective of its size. There are billions of businesses available on social media; how you stand apart from the crowd of the sea using smart social media marketing matters. An effective marketing campaign can create an actual buzz around the brand. Social media campaigns can be both paid and unpaid.

10. Top Social Media Channels ● ● ● ● ● ● ● Facebook Twitter LinkedIn Instagram Snapchat Pinterest Tik Tok

11. Benefits of Social Media Marketing: ● ● ● ● ● ● Boost brand awareness Improve search engine rankings Better conversion rates The high customer satisfaction rate Improves brand authority Gain marketplace insights

12. Email Marketing Email marketing may be considered as one of the oldest forms of marketing. It is one of the most preferred choices of companies to communicate the message to the targeted audience. Email marketing campaigns can be personalized at a very low cost compared to other channels. It is ideal for all businesses, especially small ones with a limited budget.

13. Types of Emails: ● ● ● ● ● ● ● ● ● Welcome emails Newsletter emails Lead nurturing emails Promotional emails Seasonal marketing emails Survey emails Confirmation emails Dedicated emails Invite emails

14. Benefits of Email Marketing: ● ● ● ● Help to get better conversion Boost brand awareness Build customer loyalty Budget-friendly marketing method

15. Search Engine Marketing "51% of shoppers surveyed say that they use Google to research a purchase". Do you know till now in 2022, search engines will have a 30% share as an online source where consumers worldwide search for products? Search engine marketing is a paid advertisement that appears on the search engine results page. When a potential lead is searching for a product or service related to your business, then there are potential good chances that they may turn to your products or services if they are advertised on the search engine results page. You can take help from Search Engine Marketing Agency Ahmedabad to make a real difference as experts know how paid ads platforms work and how various variables like keywords, copy, and budget can affect performance.

16. Benefits from SEM for Your Business: ● ● ● ● ● Helps to generate highly qualified traffic Boost products/services visibility Gets measurable results Generate conversions Budget-friendly strategy

17. Content Marketing Content marketing has been around for a much longer time than you think. It is in the form of brochures and print ads, and now it is done digitally to attract leads, earn more sales, and grow business. The key here is high-quality content to build authority and trust, as it can help to decide whether they want to buy something or not. The best content is all about using witty words, smart execution, clear goals, and the right audience choice. Hire a content marketing agency India to strike the right chords and drive the most revenue.

18. Content Marketing Strategy Includes: ● ● ● ● ● ● ● ● Blog Infographics Video content Podcast Ebooks and research/whitepaper Audio content Paid ad content Guidebook

19. Benefits of Content Marketing: ● ● ● ● ● Build trust amongst audiences Boost engagement Better leads and hence conversion Shortened sales cycle Cut down the overall cost and higher ROI

20. Influencer Marketing Well, once in a while, we all may have come across the word "influencer." The market share of the influencer is huge. Influencer marketing includes brand collaboration with the online personality who has a large number of followers to market the business's product or services. It is not necessary that these influencers are celebrities, as they can be ordinary people who have a large number of followers, and they can influence their followers with their recommendations. If you are still unsure about the influencer marketing budget and whether to accommodate it in your plan, we suggest you go through some scorching figures.

21. Some Facts About Influencers' Marketing: ● ● 61% of consumers trust influencer recommendation 44% of brands around the globe have increased their influencer marketing budget 50.7% of brands work with an influencer to run an ecommerce business 8 out of 10 consumers purchased something after seeing a recommendation from an influencer ● ●

22. Video Marketing The good news is that do not consider yourself alone if you are planning to go for video marketing because the online consumption of video content will likely be 3.5 billion by 2023. It is one of the vital tools to educate, generate leads, and convert potential customers into actual customers. Today you can shoot a high-quality video with a smartphone, but between editing, strategy, and equipment, what still is complicated is the video strategy. For effective video strategy, you need a prolific video strategy company like us as we can help you to strike all the right chords at the right time. There are countless videos available online, but what makes them effective is the key.

23. Benefits of Video Marketing: ● ● ● ● ● ● Boost understanding of product/services manifolds More exposure and engagement Powerful sales tool Boost search ranking Longer visibility on social feeds The popular choice of consuming content across platforms

24. Inbound Marketing In the simple term, inbound marketing is creating valuable content that meets the needs and expectations of target audiences. The technique to pull marketing includes content marketing, events, social media, search engine optimization, and events.

25. Benefits of Inbound Marketing: ● ● ● ● ● Build trust and credibility Opportunity to learn and evolve Reduce expense Shortened sales cycle Quality leads and traffic

26. What Businesses Should Hire Digital Marketing Services? First of all, irrespective of your business size, nature, and geographical presence, digital marketing services have now become necessary to position your business in a powerful position. However, according to the nature of the business, there need to be different digital marketing strategies. For example, in the case of B2B business, the main goal lies around online lead generation and converting high-quality leads for your salespeople. In the case of B2C business, the purpose of digital marketing is to attract people to your official website without connecting salespeople to customers. In this case, you need to have a strong CTA, and here channels like Instagram and Pinterest often prove to be more valuable.

27. Does Business Need a Large Amount Budget for Digital Marketing? The honest answer to this question is both YES and NO. The ideal figure that experts suggest for the marketing budget is from 7-10% of your annual revenue. Follow the 70-20-10 rule, where 70% of money and time should focus on "now" meaning focus on all strategies that have worked well for your business. 20% goes for the "next" plan, where you can put money on new things that can help your business to grow. The last 10% should be dedicated to evolving technologies, agile, and for a more experimental approach.

28. Conclusion Any opportunity that can help to connect with the targeted audience is the opportunity to acquire a lead. Digital marketing strategy is all about trial and error and demands patience. But with an effective digital marketing strategy, timely analysis, and reworking on mistakes can help to get the most organic and fruitful results. If you are not sure how to do the right digital marketing for your business, hire a Digital Marketer Ahmedabad for effective results. Book your consultation call today.

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