The Next Unstoppable Court Program Is Here - PowerPoint PPT Presentation

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The Next Unstoppable Court Program Is Here

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  1. The Next Unstoppable Court Program Is Here • America's Court, starring Judge Kevin Ross,is the next generation in television court shows • The first, and only, court show in native HD • America’s Court provides a perfect lead-in to your local news. • Draw early fringe viewers with the most consistent genre in daytime and early fringe • America’s Court delivers an advertising category that spends over $486-million on media Judge Kevin Ross

  2. Introducing Court’s Next Super Star • Judge Kevin Ross was the youngest ever judge elected to the bench in the state of California at age 35 • During his seven years on the bench, Judge Ross handled between 60,000 – 70,000 cases • Famous for his unique combination of articulate communication, gregarious nature, and engaging personality, Judge Ross is a captivating talent, who knows how to hold an audience • What differentiates Judge Ross from other court talent, is his ability to reach multiple generations by speaking to younger viewers in addition to traditional court programming enthusiasts Judge Kevin Ross

  3. America’s Court Is Your Daytime Solution • Counter-programming • Obvious counter programming to talk, game or sitcoms  • Get’em, keep ‘em • Better retention and flow when court shows are stacked in a block • Surf, sample, stay • The multi-segmented nature of a court show allows potential quarter-hour 'switch viewers' to surf, sample, and stay • Advertisers know & love court • A natural vehicle to attract the usual daytime advertising suspects (tech schools, PI attorneys, etc.) and product categories.  They know the genre, they get it, and they know the audience a court show will deliver.    • Lower station risk • New court shows are embraced by viewers, and perform well among Women • Set and protect your future • Court as a genre tends to have good longevity, due to brand enthusiasts who stay loyal • Transition • Court is a natural, compatible transition both into and out all genres • Easy to cross-promote • Court shows allow you to cross-promote within the show to the next case and the next day.

  4. Court Is King In May Sweeps • Court is syndication’s most consistent genre, with every court show up or even in 2010 May sweeps compared to 2009 +10% +11% +13% +8% Source: Nielsen Media Research; April 29 – May 26; Live + SD

  5. The Gavels Rule During February Sweeps • The Court genre dominates the February sweeps period, and shows sustained growth. +9% +5% +16% +13% +7% +7% Source: Nielsen Media Research; February 4 – March 3; Live + SD

  6. The Dominant Genre In Daytime With Women • Nearly half of the daytime audience watches court programming

  7. Reach Women 25-54 With Court Programming

  8. Women 18-49 Choose Court Programming

  9. Court Shows Create Appointment Viewing • Stand alone court shows are exhibiting double-digit+ increases from their lead-ins, indicating appointment viewing +200% +125% +267% +183% +56% +216% +54% +121% +75% WFSL Judge Mathis WPLG Judge Judy KIRO Judge Judy WTTA People’s Court WBBM Judge Judy KCBS Judge Judy WCBS Judge Judy KSTW Joe Brown WBNX People’s Court Source: Nielsen Media Research MM; M-F 20 day average May 2010

  10. Stations Across The Country Know The Power Of Court Programming • Court programming consistently ranks in the Top 3 in its timeslot #2 #3 #1 WCBS Judge Judy (4.2) KCAL People’s Court (2.1) WSVN Divorce Court (2.3) KCBS Judge Judy (2.9) WBBM Judge Judy (2.5) KPIX Judge Judy (2.8) WBZ Judge Judy (2.8) WTTG Judge Judy (3.6) WPLG Judge Judy (3.4) KTVU Judge Alex (0.9) KDFW Divorce Court (1.2) KIRO Judge Judy (3.1) KDNL People’s Court (1.9) WMAR People’s Court (1.4) WXIN Judge Pirro (1.9) Source: Nielsen Media Research MM; M-F 20 day average May 2010

  11. America’s Court Delivers More Revenue To Your Station With The 2nd Largest Local Ad Sales Category • Law-related services represent 15% of the total local ad sales market

  12. Capitalize On Unprecedented Media Spending • Law-related services spent over $486-million in measured media last year • A 12% annual increase in media spend, despite recessionary times Top 10 advertisers in television marketing spend among law-related services Source: TNS Media Intelligence; 2009 law-related measured media spending

  13. America’s Court Is The Solution • A fresh talent and a proven genre equal great success • The marketability of Judge Kevin Ross, and the track record of court shows, puts your business in a winning position • Flexible, Current, Classic, Effective • Over the last 15 years, court shows have thrived for affiliates • The perfect lead-in to your local news • Court shows produce loyal audiences, with terrific demographics • Capitalize on a booming advertising category • America’s Court enables you to tap into over $486-million in advertising

  14. The Next Unstoppable Court Program Is Here