Five easy ways to reduce dissonance. Change one of the inconsistent cognitions (attitudes)**Change behavior or perceptions of behaviorAdd consonant cognitionsMinimize importance of conflictReduce degree of perceived choice. Types of dissonance effects. Insufficient Justification Festinger and Carlsmith (1959)Insufficient Deterrence/PunishmentAronson and Carlsmith (1963)Justifying Difficult Decisions (Postdecisional Dissonance)Brehm (1956)Justification of EffortAronson and Mills (1959)30532

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