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Build Your Brand as an Emerging Leader with Jo Miller, CEO, Women’s Leadership Coaching, Inc. JO MILLER. @ jo_miller. CEO of Women’s Leadership Coaching, Inc. Helps emerging leaders create a roadmap for their career advancement.

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Build Your Brand as an Emerging Leader with Jo Miller, CEO, Women’s Leadership Coaching, Inc.


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    1. Build Your Brand as an Emerging Leaderwith Jo Miller, CEO, Women’s Leadership Coaching, Inc.

    2. JO MILLER @jo_miller CEO of Women’s Leadership Coaching, Inc. Helps emerging leaders create a roadmap for their career advancement. A leading authority on women’s leadership, Jo delivers more than 60 speaking presentations annually to audiences of up to 1,200 women. Has traveled widely in Europe, Asia Pacific, and the Middle East to deliver keynotes and teach workshops for women’s conferences, professional associations, and corporate women’s initiatives.

    3. The emerging leader’s quandary You can’t get a higher level job without leadership experience… But you can’t get experience without the job.

    4. Are you the best kept secret inyour organization?

    5. Why have a personal brand?

    6. “Be famous for something!Know what is your claim to fame.” - General Manager,Software Industry

    7. IN THIS PRESENTATION Ideal career niche Leadership brand Visibility Sphere of Influence

    8. INTRODUCTIONS: Why are you here?

    9. Introductions Name Role Goal/s for the workshop Something we wouldn’t guess about you…

    10. Who do you know who has branded themself well?

    11. IDEAL CAREER NICHE

    12. The 3 essential elements for a great personal brand

    13. Your ideal career niche

    14. EXERCISE: • What is your ideal career niche?

    15. Your ideal career niche

    16. LEADERSHIP BRAND

    17. This presentation is available at: www.womensleadershipcoaching.com /swe

    18. “Be authentic about your own leadership style. Don’t try to change it.Own it. Communicate it. Put a value on it. Put a brand on it.” - Dr. Rohini Anand,SVP, Global Chief Diversity Officer, Sodexo

    19. “I'd like to believe that I'm known as one who identifies, nurtures, and catalyzes talent, that gets things done with both courage and compassion.” • Claire Babineaux-Fontenot,SVP & Chief Tax Officer, Wal-Mart

    20. Analyst The change agent Program Director Go-to person for strategy

    21. “Make your brand scalable.” • Krista Thomas,VP Marketing, Fan Appz

    22. Ask yourself: • Where do I want to be in 2 years? In 5 years? • What brand do I need to become known for now, in order to get there?

    23. Your brand must evolve as you develop your career Entry-level brandsValuable contributor. Team-player. Specialist. Go-to person. Mid-level brands Strategist. Innovator. Change agent. People motivator. Project leader. Subject matter expert. Fixer. Turnaround architect. Senior-level brands Visionary. Thought leader. Leader who develops leaders. Rainmaker. Charismatic leader. Quiet Leader.Delivers results.

    24. EXERCISE: • What is your brand statement?

    25. “When I'm in the throes of a difficult decision, I often go back to that (brand) statement, and test my reaction to the situation by the statement. Does my reaction measure up to who it is that I represent myself to be?There have been moments in which I was going to pursue a course that was not particularly courageous but was expedient; and I realized that that was not what I stand for. I regrouped and refocused and proceeded in a way that was more courageous.” • EXERCISE: • What is your personal brand statement? • Claire Babineaux-Fontenot,SVP & Chief Tax Officer, Wal-Mart

    26. VISIBILITY

    27. Results = Reward + Recognition Results = Reward + Recognition + Make them visible

    28. 5 Steps to Making Your Brand Visible • Work Less • De-emphasize the busy work • Communicate your brand to others 5%

    29. 30-second commercial • Name • Job title and/or brand • I am responsible for… a, b, c • Come directly to me when you need… x, y, z

    30. 5 Steps to Making Your Brand Visible • Work Less • De-emphasize the busy work • Communicate your brand to others • Work hard on the right projects 5%

    31. Women who have outstanding careers get there with a reputation for delivering results

    32. “Make something great happen. No one tells you to do it, but they appreciate the results.” - Nina Bhatti,former Principal Scientist, HP Labs (now startup founder)

    33. Criteria for a Career-Enhancing Project: • Showcase your brand • Demonstrate your ability to deliver valuable results • Directly support your organization’s strategic plan & goals • Improve the “bottom line” • Solve a big problem • Perform a specific, not general role (Technical track) • Expose you to a new role or area of the business (Management track) • Push the cutting edge in your field of expertise • Special projects sponsored by key executives • Sharpen business acumen & leadership skills • Participate on special task forces and committees.

    34. EXERCISE: • Identify possible career-enhancing projects

    35. 5 Steps to Making Your Brand Visible • Work Less • De-emphasize the busy work • Communicate your brand to others • Work hard on the right projects • Promote your accomplishments 5%

    36. How to Promote Accomplishments • Present in meetings. Invite leaders. • Send out a newsletter or regular status updates • Submit article to your organization’s newsletter • Write a blog, or paper for publication • Share best practices • Ask to be nominated for an award • Ask a colleague to “toot your horn”, and reciprocate • Speak on panels, and at conferences • Forward kudos emails with “FYI”.

    37. EXERCISE: • Identify ways to promote accomplishments

    38. 5 Steps to Making Your Brand Visible • Work Less • De-emphasize the busy work • Communicate your brand to others • Work hard on the right projects • Promote your accomplishments 5%

    39. SPHERE OF INFLUENCE

    40. The most important asset you will build in your career: Your network AKA Your “Sphere of Influence”

    41. “It’s not enough to have a bright idea. I have seen too many projects led by great, passionate people fail because they tried to be the lone influencer. You have to get the right people in the boat with you. You have to engage the entire human fabric.” Sophie Vandebroek, CTO, Xerox

    42. The McKinsey Leadership Project: “What drives and sustains successful female leaders?” • CONNECTION: “People with strong networks and good mentors enjoy more promotions, higher pay, and greater career satisfaction”

    43. Inner circle

    44. Inner circle

    45. Inner circle Middle circle

    46. Inner circle Middle circle

    47. Inner circle Middle circle Outer Circle

    48. A Networking Success Story • A more senior job opening that was not officially announced • Encouragement to apply, though she felt under qualified • Personal introduction to the hiring decision-makers • Insider information about the skills and qualities necessary to succeed in the job • Consulting advice to answer interview questions she felt unprepared for • Advocacy of people in the hiring committee’s inner circle of key influencers.