1 / 6

How Reviews Can Boost Your SEO by Caledon SEO Company

The online review is important for business success. Online reviews affect your SEO strongly, every business expects a positive review from their users, but if get a negative review, take it as an opportunity where you should improve your services and turn negative feedback into positive. Here Caledon SEO Company explains How Reviews Can Boost Your SEO.<br>

pikdigitalcanada
Download Presentation

How Reviews Can Boost Your SEO by Caledon SEO Company

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. How Reviews Can Boost Your SEO by Caledon SEO Company

  2. How important are customer reviews? Most consumers will consult Google when searching for a product or service. Here you can find the company's website and read what they services provide.  However, it won't be easy to convince a consumer to buy in this way. Opinions and experiences of other customers, on the other hand, are much more persuasive. Search Engine Land reports that 72 percent of respondents trust user reviews as much as they trust recommendations from friends and family. Capterra surveyed the comparison portal to examine the importance of user ratings in the purchase decision.

  3. SEO Strategies for building an online reputation with reviews SEO strategies are suitable for building an online reputation through reviews. These are divided into short-term and long-term measures. Short term measures Companies should first write to their known, satisfied customers and ask for a rating. In this way, they initially collect positive reviews. To motivate customers to give a rating, you can offer those vouchers and discounts.

  4. Long term measures In the long term, companies should focus their reviews on one or a few portals. By concentrating, companies can pursue a clean strategy for their online management.  If companies let their customers choose the platform, they risk reviews ending up on Google, Facebook or Yelp. If a positive rating is posted on the wrong portal, it will lose its usefulness because the target group will not find it.  Furthermore, companies do not influence portals such as Facebook and Google. Therefore, if the rating is bad or wrong, it is very difficult for companies to take action against it. How to deal with negative reviews correctly A negative rating doesn't always have to be bad. It can be used as an opportunity to demonstrate to customers that criticism can be deal with and that negative feedback is used as an opportunity to improve.  Dealing professionally with negative reviews often increases credibility and appears more trustworthy than a company that has only received positive feedback.  It is particularly important to react quickly to the reviews, respond neutrally and in a friendly manner, apologize if necessary, and ask the happy customer to revise his review if the error is corrected.

  5. How do reviews improve your visibility? User reviews are usually not the first thing companies think about when it comes to SEO. Reviews, however, should get more attention - especially when it comes to local businesses. One of the most sought-after rich snippets in Google's local search results is the "Local Pack": three highlighted, map-based search results. For example, if I search for "pizza," Google uses the user ratings as a ranking factor, and it primarily shows restaurants that have been rated well. The Local Search Ranking Factors Report 2017 by Moz reports that user ratings (number, frequency, and variety of ratings) are among the five most important factors determining whether companies are listed in the Local Pack. 

  6. To get all the benefits of Caledon SEO Company   -PikDigital is one of the best Digital Marketing agency.Contact Now, Contact Us PikDigital Pvt Ltd Address: 190 sussexvale Dr, City: Brampton, ON Zipcode: L6R 3R1 Email: sales@pikdigital.com Website:- www.pikdigital.ca

More Related