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Elevating Your Church's Online Presence: A Workshop on Effective Website Content Management

Join us for an insightful workshop on how to effectively market your church through strategic website content management. Learn the essential steps for creating, publishing, and maintaining relevant content that resonates with your audience. Discover how to tell your church's story, answer questions, motivate community engagement, and maintain a strong online presence. We will cover content creation techniques, publication systems, style guidelines, and the key principles to keep your church's website a dynamic and engaging platform that reflects its mission.

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Elevating Your Church's Online Presence: A Workshop on Effective Website Content Management

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  1. Website Content Management How to Market Your Church Workshop April 5, 2013

  2. “When we moved, a church’s website was our first filter to find a church. A lot of churches had crummy websites and regardless of how great a church might be, we would pass them by.” From market research collected by The Episcopal Church 2009

  3. What is Content Management? • The creation, • publication, • and ongoing maintenance of relevant content.

  4. Content Creation Understanding what your audience/user needs to know about you and delivering it in a compelling way.

  5. Content Creation • Good content should: • Tell your story • Answer people’s questions • Motivate • Allow for decision-making • Manage expectations

  6. Content Elements • Text • Graphics • Video • Audio • Links

  7. Content Style Defines the guidelines by which all content is governed.

  8. Content Style • Set a template for editorial style: • Font • Font size • Use of logo/name/image • Capitalization • Use of italics • Use of images

  9. Publication System How to organize, deliver, and preserve your content.

  10. Publication System • Break the creation of content into manageable pieces. • Designate someone — the gate keeper — to aggregate, edit, and post the content. • Always have an extra set of eyes for proofing prior to publishing.

  11. Publication System • Think of your website as a house you are building. • Organize your content in categories by key messages. • Deliver your content with your user’s point of view in mind always.

  12. Content Site Map

  13. Content Site Map

  14. Maintenance • Designate specific people to be responsible for specific sections of content. • Provide an easy way for them to submit changes to existing content. • Have one person — the gate keeper — responsible for making the changes.

  15. Key Things to Know • Your website is never “done.” It will always be a work in progress. Build that into the plan right up front. • Publish content in one place ONLY. • Effective content is always about what the audience needs or wants, not about the internal workings of the church itself.

  16. Key Things to Know • Deciding what to leave off your website is just as important as deciding what goes on. • There are only two things that matter when it comes to web content: your church’s goals and your audience’s needs. • Don’t commit to content that you do not create or maintain.

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