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Company Logo or Name. Client Name. Turn-Key Digital Marketing Communications. Areas of Service. Integrated Marketing. Operations. Advertising Strategy Organic SEO/SEM Targeted Marketing PPC Management Content | Sales Copy Product Marketing. PHP | HTML Alterations On Page Technical

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client name

Company Logo or Name

Client Name

Turn-Key Digital Marketing Communications

areas of service
Areas of Service

Integrated Marketing

Operations

  • Advertising Strategy
  • Organic SEO/SEM
  • Targeted Marketing
  • PPC Management
  • Content | Sales Copy
  • Product Marketing
  • PHP | HTML Alterations
  • On Page Technical
  • Page Additions
  • Site Development
  • Vendor Coordination*
integrated approach
Integrated Approach
  • Understand the preferred customer opportunity
  • Use a unified message across vehicles;
    • Organic SEO / SEM Deployment
    • Ultra-Targeted Landing / Squeeze Page
    • List Building
    • Tactical Direct Mail
  • Content Plan
    • Author copy & content that will engage the target
    • The keywords you determine with govern all elements
preferred client
Preferred Client
  • Buyer Profile:
    • Defined using precedent / client history
    • Has immediate need for [what the prospect offers]
    • Understands and engages with site content
    • Limited knowledge of internet
      • Prompts us to use simple methods
      • May require offline connections like print media

The preferred customer profile will be refined per your

insight and existing marketing data.

target market
Target Market
  • Resolved as:
    • Parties requiring [Product or Service]
      • [Details ] e.g. - Contractors | Owners | Enterprise
      • [Details] e.g. industry - Construction Industry
        • Journeyman - Regional Requirements
  • Layered onto:
    • Geo-location in Markets of Value
      • Refine target with tests on [MARKET OR LOCATION]
      • Expand reach as results prove successful tactics

[Your Company] will profile your preferred customer; producing a refined strategy for each market.

operations support
Operations Support
  • Monthly Managed Technical Elements
    • PHP | HTML Page Alterations
    • Wordpress Deployment*
    • Network | Hardware Support
    • Database Management
    • Metrics Monitoring
  • Vendor Relations
    • Proposed as a monthly Project Management
      • Site dev | graphic | relevant supplier
    • Create projects that [your company] steers in accordance with [client] requirements
marketing phase i
Marketing Phase I
  • Pre-Deployment ~2 to 4 weeks
    • Correct Deficiencies:
      • Meta, Image Tags, and other technical elements
      • Content, Links, and Structure if possible
    • Update research on target market
    • Perform competitor analysis
    • Identify:
      • SEO keyword opportunities
      • Viable Extensions
marketing phase ii
Marketing Phase II
  • Deployment ~4 to 6 weeks
    • Home Page & Relevant Pages
      • Execute SEO opportunities for desired keywords
    • Rewrite all on-page content for SEO and freshness
  • Community Network Advertising
    • Target web communities in relevant industries
    • Complete management
      • From creative and copy to implementation
  • Targeted Landing Page* (add-on)
    • Method for Capturing Leads
landing page
Landing Page
  • Targeted Landing Page 2 weeks
    • Simple Layout & Call to Action
      • Personal appeal using brand-related persona
    • Call-to-Action
      • Provide name, telephone, email, and area of interest
      • Use Aweber to manage list*
    • Target a Specific Reader
      • This requirement must be refined in collaboration
    • Supported by:
      • SEO – Keyword & Phrase
      • Specific Network Ad Placement
      • Budget PPC if possible
      • Optional Direct Mail
extensions
Extensions
  • Reseller Program
    • Online course or “business-in-a-box”
      • Consumers purchases complete plan
      • [Your Client] becomes the supplier for resellers
        • Significant national response possible
          • Similar target profile to existing business
features benefits
Features & Benefits
  • With [your company], You Receive:
    • Experienced Multi-disciplined Approach
    • Executive Level Attention to Detail
    • Daily E-mail | Phone Support
    • Cost-Reduction & Improvement Ideology
    • Onsite Support as Requested & Available
    • Fast Turn-Around Times
    • Fair & Competitive Rates
  • Additional project details are provided with scope of
  • work, and within project frameworks.
program pricing
Program Pricing

Project Fees

  • Marketing Phase I $1,850
  • Marketing Phase II $2,285
  • Sales Landing Page $1,700
      • Includes sales letter
      • Tech elements
      • Marketing plan

Monthly Service Fees

  • Web-Tech Support $850
  • Vendor Management $775
  • Managed Ad Campaign (per) $900
  • Per Keyword SEO $150 -$300
      • Positions 1 – 8 for 6 weeks
      • High page one guaranteed for most keywords. Price may change with highly competitive keywords

Other

  • Basic Wordpress Site $350

COMPARE

Standard Industry Rate (Hour) $185+

General Employee ($14 hr) $30,000

Salaried Professional (Year) 65,000

Managed Marketing Campaign $4,500

PROJECTED EXPENSES

Auto responder (month) $30

Ad Budgets $TDB

New Site Host (month) $15

Note* - [Your Company’s] standard rate is $135 per hour

slide13

Order in Chaos

HELP SLIDE – DELETE BEFORE SENDING

  • Setup Steps
  • Choose your brand, and setup a hosted domain
  • Customize
    • Email messages
    • Presentation
    • Brochure
  • Setup Aweber
  • Setup Auto Responder Sequence
  • Setup Facebook (Optional)
    • Profile
    • Product Page
    • Install iframe APP
    • Setup Facebook squeeze page
  • Setup HTML squeeze page
  • Telephone & Email Pitch Strategies