0 likes | 10 Views
Discover what is E-commerce SEO, and the benefits of E-commerce SEO. And why E-commerce SEO service in India, necessary to your business? Learn In this presentation as shared by the experts at PIENET SEO.
E N D
SEO for Ecommerce-Drive Online Traffic & Sales with Custom-Tailored Service www.pienetseo.in
INTRODUCTION You must be aloof from the real world if you aren’t someone who has bought something online. With convenience, comfort and ease of shopping online, there is no doubt that ecommerce businesses are on the rise. This also provides you with a strong opportunity for growth as a business. However, just having an online store doesn’t guarantee increased sales and revenue. With the vast competition in every industry, you need to have a strong online presence to appear higher in search results and improve your online sales. And this necessitates investing in quality and expert Search Engine Optimization (SEO) services. This is where working with an ecommerce SEO agency in India can be the right boost you are looking to push your online store’s growth.
What is Ecommerce SEO? Ecommerce SEO is the process of optimizing the online store or website to rank higher in search results for relevant product searches and queries. Like any other SEO strategy, this approach also includes a number of techniques, including SEO audit services, technical SEO services, on-page SEO services, off-page SEO, link-building, content marketing, and more. The objective is to rank the product pages and the online store higher on search results for the user queries related to the products the website sells. An effective ecommerce SEO isn’t just limited to rank the page higher in search results, but also draw inbound traffic and improve conversions and revenue. How Ecommerce SEO is Different to Traditional SEO? While traditional SEO is more focused on optimizing the pages for informational keywords (like – ‘how to cook pasta’ or ‘why I should go sugar-free’), and service related keywords (like – ‘HVAC service near me’), ecommerce SEO is focused on transactional keywords. Such keywords indicate a readiness for the product purchase, like when someone wants to shop for mobile phone, they would put in their search query like – ‘buy mobile phone online’.
Additionally, in ecommerce SEO, the optimization of product pages is extremely crucial as these serve as the landing pages. For such, the SEO professionals fine-tune elements like adding high-quality multiple images of products, creating compelling & keyword-optimized products descriptions, using effective call-to-action terms, along with metadata and more. Therefore, if you are looking to grow your store’s online presence you need to hire professionals having expertise and experience in ecommerce SEO services in India. Why You Need SEO for Your Ecommerce Website? In today’s times when almost every search query of a user often starts online, you need to be present where it matters most – at the top in their search results. You aren’t alone in your field, and therefore you need to regularly keep optimizing and implementing techniques to stay updated and ahead of your competitors, so that you appear higher in the search engine result pages (SERPs), thus increasing your sales chances.
Benefits of Ecommerce SEO for Your Online Store Improved Online Visibility – While the aim of SEO is to gain higher rank, the objective is to gain more visibility. More visibility means more trust and you are able to capture attention of more potential customers. Better Sales Conversion – When more and more potential customers are seeing your site in their search results, this means more and more people will flock to your site. This means higher conversion rate probability. Better User Experience – Today’s customers are smart. They don’t just want to visit an online store for the sake of purchase. They want to visit a site that provides improved user experience. Quick site load time, easy navigation, easy availability of product and information; these are some of the aspects that ecommerce SEO helps to fine-tune. Cost-Effective Investment – Most of the online traffic is generated from the organic results. And it holds true for ecommerce sites as well. In the long run, you will find investing in SEO the best option as compared to other advertising models.
What Do Ecommerce SEO Services Include? Site Audit – The first and foremost activity is to find out the current SEO health of the site and evaluating what needs fixing and what needs to be done in priority. Keyword Research – It includes finding trending terms and phrases that your potential customers are using online to search and shop for the relevant products. It includes finding high-performance keywords while also assessing user search intent. Technical SEO – It includes several optimization techniques such as site structure, site load speed, responsiveness, site navigation, secure checkout, and more. On-Page SEO – It includes optimizing the visible part of the site including page URLs, page titles, metadata, product images & descriptions, page content, keyword utilization, and more. Link-Building – For effective SEO results, improving site authority and credibility is one of the most important factors. This process includes acquiring quality backlinks from high-authority websites and pages in the niche.
Content Marketing – Content is the king and also the core of SEO activities, especially link building and off-page SEO approach. It requires creating quality, informational, engaging, and unique content that provides readers with value. In order to gain maximum from your search optimization approach, it is recommended that you opt forecommerce website SEO packages that provides complete services. Strategies We Adopt to Improve Your Ecommerce Sales Detailed SEO Audit – We combine latest and multiple tools and technologies with manual process to find each minor to major SEO issues and then rectify them at the earliest. Competitor Research – This helps to know what others are doing, how they are benefitting and what are the opportunities and gaps that we can leverage. Customized Keyword Strategy – Not all the keywords are always beneficial. Therefore it becomes essential for us to find and know what keywords are most beneficial, which ones can help attract more potential visitors and how we can better reach target audience.
Conversion rate Optimization – For an ecommerce store effective conversion rate optimization is key to convert potential customers into buyers. We adopt A/B testing, and make use of analytics to improve user experience and increase conversion potential. Regular Monitoring – An effective SEO means thorough monitoring and ongoing optimization. We utilize several tools and platforms to keep monitoring SEO performance, create detailed analytics report for assessment, and make changes in our strategies to increase success chances. Why Us for Your Ecommerce SEO? Wondering why us as your preferred ecommerce SEO agency in India? There are many reasons to believe us as detailed below: Experienced in the Industry – We have served ecommerce businesses since the advent of this industry, and have updated and grown and know what it takes to make an online store stand out from the crowd. Skilled and Qualified Specialists – We have a team of SEO professionals who are specifically skilled in ecommerce SEO.
Tailored Strategies – We don’t follow the similar approach for two businesses. We first analyze your business, your market, target customers, and your objective and then create our SEO strategies accordingly. Use of Latest Tools and Platforms – We keep ourselves updated with the latest in the industry and utilize only the finest tools and technologies that help refine our process for better results. Our team also keep investing their time in latest industry updates so as to upskill accordingly. Ethical SEO – We follow Google’s and other search engines’ guidelines thoroughly and adopt only white-hat tactics that means long-lasting results. Transparency – We say only what we can do, and know what is achievable and practical. We keep our clients updated at each stage and provide detailed, easy-to-understand reports in a timely manner.
For any online retailer, ecommerce SEO is not just an option but a necessity in today’s times. You can’t think of growing your online presence in the cut-throat online retail commerce if you aren’t making the best use of search optimization techniques and potential. PieNet SEO is a leading SEO agency that provides dedicated and specialized ecommerce SEO packages in India. We have a team of specialist SEO professionals, holding years of experience and expertise in online retail search optimization. Working with small to major players in the industry, we provide tailored ecommerce SEO packages in India crafted meet the precise needs of our clients.
CONTACT US +91-935-432-7682 info@pienetseo.in www.pienetseo.in Suite no. 107, H-161, Sector 63, Noida, Uttar Pradesh, India