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What is a digital signage content management system

A content management system, or in short CMS, is any software application that allows users to create, edit, and publish content on a digital platform.<br><br>All types of content (texts, images, videos) that you see on a digital medium have to be processed with the help of computer codes. So how does a user who has zero knowledge of coding publish their content? That is where the content management system comes into play.

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What is a digital signage content management system

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  1. WHAT IS A DIGITAL SIGNAGE CONTENT MANAGEMENT SYSTEM? | SOME MUST-HAVE FEATURES WHATISDIGITALSIGNAGECMS? IFYOU AREONTHEROAD, AT AN AIRPORT, INSIDE A SHOP, OREVENINYOUROFFICE, YOUMAYHAVECOME ACROSS ATLEAST A DOZENOFSCREENSPLAYINGSOME VISUALS— ADVERTISEMENTS ANDPROMOTIONS, ANNOUNCEMENTS, BULLETINS, LIVE NEWS, ETC. THESESCREENS AREKNOWN ASDIGITALSIGNAGE. DIGITALSIGNAGEIS REGULARLYUSEDINEVERYINDUSTRYFORINFORMATIONDISSEMINATION, LARGE- SCALEENTERTAINMENT, INTERNALCOMMUNICATION & MUCHMORE. A DIGITALSIGNAGESETUPHASTWOPRIMARYCOMPONENTS: 1. 2. THEDIGITALSIGNAGESCREEN & HARDWARE THEDIGITALSIGNAGESOFTWARE FORDIGITALSIGNAGE, THESOFTWAREISTHECONTENTMANAGEMENTSYSTEM. TO SUMMARIZE, A DIGITALSIGNAGECMSCANBEDEFINED ASSOFTWARE APPLICATIONS THATLETYOUPUBLISHDIGITALCONTENTSUCH ASIMAGES, TEXTS, VIDEOS, AND LIVEBROADCASTSFROM ANYSERVERTO A DIGITALDISPLAYORGROUPOF DISPLAYS. IT ALSO ALLOWSYOUTOCREATE ANDEDITYOURCONTENT, AND SCHEDULEIT. WHATIFI AMUSING A TVINSTEADOF A COMMERCIALSCREEN? DOISTILLNEED A CONTENTMANAGEMENTSYSTEM? A CONTENTMANAGEMENTSYSTEM (CMS) SIMPLIFIESTHEPROCESSOFTURNING A TVINTODIGITALSIGNAGE. BOTHSMART ANDNON-SMARTTVSCANWORK AS DIGITALSIGNAGE. HOWEVER, TOIMPARTTHESMARTTVPROPERTIESTO A NON- SMARTORDUMBTV, THELATTERMUSTBEFIRSTCONNECTEDTO ANEXTERNAL MEDIA PLAYER. ONCE A TELEVISIONDISPLAYCONFIGURESTHEINTERNET, THEDIGITALSIGNAGE SOFTWARE APPLICATIONCANBEDOWNLOADED & INSTALLEDONIT. USERSCAN THENPAIRTHETVWITHTHECONTENTMANAGEMENTSYSTEM (CMS). USINGTHE DASHBOARD, USERSCANPUBLISHDESIREDCONTENTONTHETVSCREEN AND MANAGETHE ACTIVITIESJUSTLIKE ANYCOMMERCIALDISPLAY. WHAT ARETHETWOTYPESOFCONTENT MANAGEMENTSYSTEM (CMS) FORDIGITAL SIGNAGE? > CLOUD-BASEDDIGITALSIGNAGECMS: WITH A CLOUD-BASEDCONTENTMANAGEMENTSYSTEM, USERSCAN ACCESSTHEIR DASHBOARDFROM ANYGEOGRAPHICLOCATION (SOMETHINGLIKE ACCESSING AN EMAIL). ONCETHEUSERSREGISTERTHEMSELVES, THEYCANGENERATE A SETOF USERIDS ANDPASSWORDS ANDUSETHEMTOLOGINTOTHEIRCMSDASHBOARDS. > ON-PREMISEDIGITALSIGNAGECMS: INTHIS ARRANGEMENT, THESOFTWAREISDEPLOYEDONTHEUSER’SPRIVATE NETWORK AND, A PHYSICALITSETUPISREQUIRED. THESCREENCONTENT MANAGEMENTSYSTEMISNOTREMOTELY ACCESSIBLE.

  2. WHAT ARETHEQUALITIESOF A GOODCONTENTMANAGEMENT SYSTEMFORDIGITALSIGNAGE? 1. USER-FRIENDLYINTERFACE A QUALITYCMSSOFTWAREBRANDWILLUNDERSTANDTHEIMPORTANCEOF A USER-FRIENDLYINTERFACE. NOT EVERYONEISTECH-SAVVY, ANDNOTEVERYONENEEDSTOBE. HAVING ANEASY-TO-NAVIGATESOFTWARESAVES TIME ANDCHANCESOFERROR. SOHOWDOYOUGAUGEIFYOURDIGITALSIGNAGESOFTWAREHAS A USER-FRIENDLYINTERFACE? A USER-FRIENDLYSOFTWAREWILLHAVE ALLFEATURESLIKE: MULTI-USERLOGIN:MORETHANONEUSERCANCONCURRENTLY ACCESSTHEDASHBOARDFROM DIFFERENTDEVICES. USERROLEMODULATION:THE ADMINUSERSHOULDHAVETHEFREEDOMTOSET ACCESSPERMISSIONS FORSECONDARYUSERS. FLEXIBLESCREENLAYOUTS:YOURSOFTWARESHOULD ALWAYS ALLOWYOUTOCREATECUSTOMSCREEN LAYOUTSSOTHATYOUCANFITMULTIPLEMEDIA IN A SINGLESCREEN ANDOPTIMIZETHEUSEOFTHE SCREENSPACE ORGANIZEDVIEW:ONEDOESN’THAVETOPUTEFFORTTORECOGNIZE A USER-FRIENDLYSOFTWARE. THE VERYLOOKOFTHECMSDASHBOARDWILLDOTHECHARM. ANEASY-TO-USE APPLICATIONWILLNOTHAVE TOOMANYBUTTONSSCATTEREDEVERYWHEREONTHEDASHBOARD; ITWILLHAVE ANORGANIZEDMENU- LIKESTRUCTURESOTHATYOUKNOWEXACTLYWHATTOCLICKTOBRING ABOUTYOURDESIREDEFFECTS. THEBESTWAYTOUNDERSTANDIF A DIGITALSIGNAGESOFTWAREISSUITABLEFORYOUISTOSEE A LIVEDEMO OFTHEPRODUCT. MOSTSERVICEPROVIDERSLIKEPICKCELWILLBEMORETHANHAPPYTOSHOWYOU AROUND. 2. HARDWARE-NEUTRAL ITISIMPORTANTTHATYOURSOFTWAREBECOMPATIBLEWITH ALLTYPESOFDIGITALSIGNAGE HARDWARE ANDOPERATINGSYSTEMS (OS). IFNOT ALL, ITSHOULD, ATTHEVERYLEAST, SUPPORT THEMOSTPOPULARPLAYERSLIKE ANDROID, WINDOWS, MACOS, CHROMEOS, LINUX, ETC. HAVING A HARDWARE-NEUTRALCONTENTMANAGEMENTSYSTEMFORYOURDIGITALSIGNAGE ALLOWS A SMOOTHTRANSITIONTOBETTER AND ADVANCEDHARDWARE AT ANYTIMEWITHOUT HAVINGTOCHANGETHESOFTWARE. PICKCEL'SSOFTWAREISHARDWARE-NEUTRAL. ITSUPPORTSMOSTPOPULARSYSTEMSLIKE ANDROID, WINDOWS, LINUX, MACOS, LGWEBOS, SAMSUNGTIZEN, ETC. CHECKOUTTHECOMPLETE LISTOFSUPPORTEDPLAYERHARDWAREHERE. 3. CONTENTDELIVERYONDIFFERENTPLATFORMS DIGITALSIGNAGEDOESN’T ALWAYSMEAN A LARGETV-LIKEDISPLAY; ITCANINCLUDE ANYTHINGFROM A TINYSHELFDISPLAYTO A LARGEVIDEOWALL, OR ANINTERACTIVEKIOSK. SO, WHILEHUNTINGFORDIGITALSIGNAGECMSFORYOURBUSINESS, IT’S ALWAYSBETTERTO GOFOR A VENDORTHATOFFERS ALLKINDSOFSOLUTIONSLIKEINTERACTIVEKIOSK SOLUTIONS, DOOHSOLUTIONS, ETC. 4. ROBUSTSECURITY SECURITYIS A FACTORTHATSHOULDNOTBECOMPROMISEDWITH, UNDER ANY CONDITION. ASKYOURSOLUTIONPROVIDERIF ALLCOMMUNICATIONCHANNELS ARE SECUREDTHROUGHSSL/HTTPS. CHECKIFYOURDATA ISENCRYPTEDDURINGDATA TRANSFER. 5. FREQUENTSOFTWAREUPDATES SOFTWAREUPDATESSHOULDBEFREQUENT (ANDFREE!). ASKYOURSOLUTION PROVIDERIFTHEYWILLCHARGEYOUFOR ANYFUTURESOFTWAREUPDATE. IFSO, YOU CANIMMEDIATELYREJECTTHATVENDOR. SOFTWAREUPDATES AREPARTOFTHE SERVICE— ITMEANSTHESOFTWAREISIMPROVED, ANDNEWBUGS AREFIXEDTO OFFER A SEAMLESSUSEREXPERIENCE.

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