SEARCH ENGINE OPTIMIZATION

1. SEARCH ENGINE OPTIMIZATION AT There are Three Parts to InterActive Circle’s SEO Campaign Strategy Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines. 1. On Page 2. Off Page 3. Detailed Reporting

2. BEFORE WE BEGIN Please note that we are going to cover a topic that has week long seminars dedicated to it, and we are going to cover it in a matter of 10 to 15 minutes. • These topics will be from a 40K foot level • Basic understanding of the process, and most importantly its implementation

3. ON PAGE SEO How we see a website a. How we see a website b. How search engines see that website

4. Domain = Title • This will be your strongest keyword • Type in your company’s name, and chances are: #1 positions Page Titles • These are the details you are telling the search engines they can find on a particular page Does it have relevant keywords? Does it just repeat your company’s name? H1 Through H3 Tags • Use Header Tags as indicators of section headings and subheadings within a document, not just as a formatting element • Search engines in particular may just scan your web page for appropriate H!, H2 and H3 elements. These tags identify what is the most important pieces of information on your pages. Meta Tags/Descriptions • What are you telling the people searching for you in the search results? • Although not a major factor in your overall rankings by the search engines, it plays a part in getting potential customers to click on your link vs. the competitor.

5. On Page Blue Print & Implementation Off Page SEO | Two Main Parts • • In order to effectively implement your on page plan, you must first develop the plan based on the most relevant keywords for your products or services, that are being searched online. • • Size of your digital footprint • • Popularity of your domain • • This blue printing process is critical to the overall campaign and flows right into the off page SEO

6. DIGITAL Footprint Relevant Content Creation • Articles • Press Release • Videos • Blog Posts

7. DIGITAL FOOTPRINT: Content Syndication from authoritative sites.

8. POPULARITY OF YOUR DOMAIN Relevant Backlinking Directory Submissions • Manta.com • Guest Blog Posting

9. Detailed Reporting | Dashboard Monthly Recap Emails on Activity and Rank Keyword List prior to Starting campaign 10-120 Keywords Weekly Rank Updates 24/7 Access to the Dashboard

10. TRANSPARENT VIEW into ALL WHITE HAT ACTIVITY 1. Content creation and syndication

11. Integration of googleanalytics 1. Visibly see the increase in organic traffic based on SEO efforts

12. Call tracking based on seo efforts • Who Called • • Time / Day / Length of Call • • Recording of the Call • • What Keyword is Generating the Call •

13. client tESTIMONIAL • The team at InterActive Circle consistently exceeds expectations with new websites, SEO, social media and other interactive marketing solutions to help grow the companies. • Chris Jones, Managing Partner | Sunbelt Midwest • CLICK TO READ MORE http://photodune.net/item/cool-businessman-portrait-on-grey-background/3628885