COMM 3353: Information & Communicattion Tehnologies I

COMM 3353: Information & Communicattion Tehnologies I • Dr. Shawn McCombs Chapter 4a: Economy

COMM 3353:Information & Communication Technologies I • Chapter 4a: • Economy

Economy • Causes of current communications revolution • A Flow Economy • Enterprise 2.0 • Characteristics of a Network Economy

….. ICT’s in developed economies the Internet? • Factors governing this increasing need: • scale extension in production processes; • increase in division of labor and organization complexity; • rise in standards of living; • information production gaining own dynamics

… web 1.0 vs Web 2.0 web 1.0 vs Web 2.0 First Communications Revolution • Control crisis • inability to meet communication needs without ICT’s • Prevented by high cost of technology in early adoption • poor infrastructure and high costs of mass media characteristics (lagged behind size, speed, etc). • Special consideration given to PR and Advertising • Playing Catch-up five years after WWW developed

… Second Communications Revolution • The revolution of the microcomputer and effects upon society since the Industrial Revolution • Beurocracies stand as an impedement in communication and technology advancement • Fragmented types of Mass Communication • slows down the process of adoption • ICT’s can be a an important means to solve these problems • A need for more flexible network organization

……. Enterprise 2.0 • Knowledge, networks, and management • Realities of knowledge networks and knowledge management • Information now more valuable than pysicical products • Knowledge Networks • Individuals use social media to share all kinds of knowledge

……. Social Media in Organizations • Academe first to embrace • Use of Social Media in corporate communication on the rise... • Co • Lync and other tools • ARD and client and server management • Implicit conflict between existing corporate infrastructures

……. Market hierarchies and networks • Networks and use of ICT’s between markets and bureaucratic hierarchies • ICT’s used as channels to exchange goods and services • Amazon and FedEX; eBay and UPS

……. Characteristics of a network economy • Embracing a new economy • Pushes aside “old” economies, giving way to a “flow economy” - faster, efficient • Scholars undecided as to the validity of the “New Economy versus New or Flow Economy”

End Chapter 4a Presentation Information & Communication Technologies I

COMM 3353: Information & Communicattion Tehnologies I