MKT 571 Read, Lead, Succeed/Newtonhelp.com \n
Uophelp is now newtonhelp.com
1. A fundamental and distinctive mode of expression that appears in a field of human endeavor is called a __________.
2. A firm should use undifferentiated marketing to promote its products when:
• the market shows several natural segments.
• it wants to appeal to multiple market segments. ---not sure
• it wants to customize its products for each consumer.
all consumers have roughly the same wants and preferences.