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THE TIMES OF INDIA , Hyderabad

THE TIMES OF INDIA , Hyderabad. Advantage ANDHRA PRADESH.

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THE TIMES OF INDIA , Hyderabad

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  1. THE TIMES OF INDIA, Hyderabad Advantage ANDHRA PRADESH Hyderabad, the capital of Andhra Pradesh has much to offer. Along with its twin city, Secunderabad, this 'Pearl City' has ultra-modern commercial complexes nestled alongside ancient architectural wonders. Thanks to the IT initiatives of the powers that be, progress and improved standard of living can be witnessed all around the place making it a High-tech city. This commercial hub of Andhra Pradesh also retains its old-world charm and is a popular destination for tourists and business travelers.

  2. ANDHRA PRADESH formed on November 1, 1956 • Fifth largest state, area wise, and has the longest coastline • 972 km. • Population 75.7 m n • Literacy rate is 61.11% • Percentage of Urban Population is 27.08 • Large number of educational institutions including one • agricultural university and 7 agricultural colleges

  3. ANDHRA PRADESH… • Strong R&D infrastructure with leading institutions like • CCMB, ICRISAT, NAARM, MANAGE and NIRD • Leading state in Information Technology & Biotechnology • Communication facilities and accessibility provided by • Railways, Airport, Road Transport Corporation, Sea Ports & • National Highways

  4. ANDHRA PRADESH… • Traditionally • Leader in the Bulk Drug / Pharmacy sector • Strong base in the Cement Industry • Encourages NRI investments in Real Estate • Biryani’s & Pearls…. • In addition today • Taking on the IT Industry in a big way • AP recognized globally by investors • Biotechnology • Media • BPOs

  5. Ideal City HYDERABAD

  6. HYDERABAD, Capital of “Andhra” • 5th Largest Cosmopolitan City in India • Population of 6.5m with 29% growth over last census (1991) • Uniqueness is Tradition & Technology co-exist. • Information Technology, Biotechnology, Pharmaceuticals, Business • Management, Constructions etc. • Techno Townships, Hardware Parks, Software Parks, Apparel • Export Parks, Special Economic Zones and Industrial Promotion • Parks. • Well linked to India & International destinations including the • Middle East & South East Asia.

  7. HYDERABAD Happening City • Genome Valley • ICICI Knowledge park • Hitex • Stone India 2004 • Business India Exhibition • Industrial Exhibition (Every Year) • International FoodTech • ICE Consumer Fair • AgriTex

  8. HYDERABAD Happening City • AP Industrial Exhibition (January) • GITEX India (January) • Horticulture Expo (January) • AGRITEX (January) • Hyderabad Shopping Carnival (January) • Stone India (January) • Telugu New Year (March/April) • Business India Exhibition - Inside/Outside (September) • International Food Tec India (September) • ICE Consumer Fair (October) • Children Film Festivals • CII / FCII etc Summits

  9. Why Hyderabad ? • Cleanest City in India • Better Quality of Life • Positive, industry-friendly government • Centrally located • Lower real estate costs as compared to other Metros • Lower manpower costs • City distances shorter • Better power availability • Quick availability of connectivity • Low Crime Rate • The Metro with the lowest Cost of Living in India – Economic Times • NASSCOM ranks Hyderabad as No.1 destination for BPO • 23% of India’s software professionals originate from the State of AP • 50K knowledge workers in the HITECH city area

  10. Cities such as Hyderabad… “Cities such as Hyderabadand Kochi are emerging as attractive ITES destinations primarily due to rapid improvement in infrastructure (Power, International Bandwidth and Urban Transportation) and lower manpower costs due to lower cost of living and lack of alternative employment opportunities in these Cities," Kiran Karnik, President, Nasscom.

  11. HYDERABAD- Culture Change • Hyderabad, a city, wherein business houses from other countries have shown an investment interest. The conception of the HI-TECH city was the beginning of a new era. • This is evident from the changing Lifestyles, change in the standards of living, influx of the “foreign” brands in the consumer market.

  12. Western Influence has made a mark among Young crowd of Hyderabad • Bowling Alleys • Pools • Cyber Café’s • Pizza Outlets • Coffee Pubs

  13. HYDERABAD City of Sports… • National Games • Afro Asian Games • World Billiard Championship • World Chess Championship • ATP Women Tennis

  14. HYDERABAD Education Hub • 8 Universities • Professional Colleges • More than 200 Engineering Colleges • Premier institutes like IIIT, ISB,ASCI, ESCI, ICFAI only to • name a few.

  15. HYDERABAD Education Hub… While progress was noted in every field , Hyderabad ventured into education and conceptualized two new education centers , the only one of their kind in the country. * INDIAN INSTITUTE OF INFORMATION TECHNOLOGY This institute provides a platform for a Industry-Academic interaction for a high quality of education & industry sponsored research in the areas of IT. * INDIAN SCHOOL OF BUSINESS This school is a collaboration between some of the leading corporations including 23 of the Fortune 500 and 2 top ranked management schools

  16. What They have to say… I think the greatest step we have taken is the opening of our development center in Hyderabad - Bill Gates ITES – Most Friendly IT City Hyderabad - Nasscom NASSCOM - (National Association of Software and Service Companies)

  17. Other MNC’s The setting up of HI-TECH city has motivated a lot of MNC’s like DE SHAW, CITICORP OVERSEAS, MICROSOFT, IBM,ORACLE started their operations at Hyderabad as the city showed promise. Even the locally started companies have created a niche for themselves in the global market, namely SATYAM COMPUTERS, VISUALSOFT, SQL STAR INTERNATIONAL, INTELLIGROUP etc..

  18. Technology Centers in “Hyderabad” • Dell HSBC • ADP Wipro • Cognizant Technology Solutions Oracle • Deloitte Microsoft • GE Capital Keane • Ingtergraph Motorola • Mentor Graphics Anolog Devices • Satyam GE Electricals

  19. The need for more… With the advent of better communication systems / Information Technology a lot of awareness was created, marking a change in the lifestyles of Hyderabadi’s. The need for more gave rise to Shoppers Stop, Pantaloons, Hyderabad Central, Life Style , Nike’s, Reebok’s, Addidas, Lee’s, Underlines, Musicworld, Westside, Lacoste, Loft, PlanetM, Wills Sportas the potential was recognized. Retails Business also grownup tremendously. The Departmental stores likeFoodWorld, Spenser Hypermarket, Trinetra, OneStore, Apna Bazar, MPM Mall, Kalanjali, etc

  20. The need for more…Private Banks GAUGING THE POTENTIAL MANY PRIVATE BANKS ALSO SET UP SHOP IN THE CITY HSBC, HDFC, ICICI, ABN AMRO, DEVELOPMENT BANK CENTURION BANK, INDUSIND, CITIBANK, TO NAME A FEW….

  21. The need for more…Telecom Telecom is one of the major growing market in Hyderabad. War started in Cellular providers. WLL phone market is also booming with entry of Reliance. AIRTEL, IDEA, HUTCH, BSNL & RELIANCE

  22. Hub for BPO Hyderabad becoming a Hub for BPO business for various MNC. Started BPO offices like DELL, BRIGADE, HSBC,

  23. HYDERABAD MARKET

  24. Hyderabad English Market Hyderabad English Market is dominated by the fastest growing Newspaper THE TIMES OF INDIA Other Newspapers in the market are DECCAN CHRONICLE THE HINDU THE NEW INDIAN EXPRESS

  25. Hyderabad English Dailies Market • DECCAN CHRONICLE • Inclined towards Congress • Editorially not very strong • Exploits the classifieds segment • Capitalizes on local gossip & cinema • THE HINDU • Considered a Chennai Daily • Lack of time by readers to read such vast editorial coverage. • THE NEW INDIAN EXPRESS • Not very popular • Does not make interesting reading • Not a household newspaper like DC • The quantum of local advertising is far less as compared to DC

  26. Regional Media Apart from English, Regional dailies dominating the market by establishing their brand. And also Electronic Media boosting up. Eenadu, Vaartha, Andhra Jyothi, Andhra Prabha, Andhra Bhoomi, Gemini, ETV, Teja, Maa, Vissa, Alpha Telugu, Aidthya (Music) and News Channels – ETV2, TV9 & Teja (News) & Worldspace Radio

  27. THE TIMES OF INDIAHYDERABAD

  28. The Times of India, Hyderabad • Launched 22nd September 2000 – Hyderabad Edition • Wide coverage of City with special Old city coverage • Value Additions to The Times of India • Hyderabad Times Every Day • Education Times Monday • Ascent Wednesday • Times Property Saturday • Times Wellness Every 15 days • Times Auto Every 15 days • and also other need based supplements.

  29. Readership Profile TOI Deccan Chronicle (of its readership) (of its readership) SEC A 72% 51% MHI 10K+ 66% 49% OEBP 24% 19%. Grad + 64% 52% Age 25-34 25% 22% Decision makers of TOI are Educated/ High profile/ young. Source – National Readership Survey 2005

  30. Readership Profile – Business DailiesThe Economic Times, Business Standard and Hindu Business Line ET BS HBL Total Readership 35,000 2,000 6,000 SEC A 91% 100% 50% MHI 10K+ 80% 50% 17% OEBP 29% 50% 50% Grad + 80% 100% 57% Age 25-34 26% 50% 50% Decision makers of TOI are Educated/ High profile/ young. Source – National Readership Survey 2005

  31. Advertising Volumes TOI vs DC The Times of India (TOI) Vol in Cols/Mon Deccan Chronicle (DC)

  32. TOP Advertisers - The Times of India (Hyderabad) Automobile Cell Phones Tourism/Travel Hyundai Motors Samsung Malaysian Airlines Maruti Udyog Ltd LG Singapore Airlines Toyota Nokia Cox & Kings Bajaj Auto Ltd Motorola SOTC Ford India TV/Audio General Motors LG Electronics TVS Samsung Mahindra & Mahindra AKAI Hero Honda Sansui Sony India

  33. TOP Advertisers - The Times of India (Hyderabad) Textiles/Stores Computers Media Cell Service Raymonds HP Sahara Airtel Madura Garments Acer HBO Reliance Pantaloons Zenith Sony Hutch Foodworld HCL Star Arvind Mills Life Style

  34. Ad Volumes across Categories Vol in Cols/Month Avg Volumes Aug’04-Mar05

  35. Ad Volumes from Local Retail Market Vol in Cols/Month Avg Volumes Aug’04-Feb’04

  36. The Times of India, Leader in: • Leader in : Advertising Volumes • Market leader in the categories like • Appointments • Education • Hotels/Rest. • Retail Outlets • Real Estate Source :IRS -R2

  37. Thank You

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