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Discover the impact of communities and military bases on economic development in Texas and Florida. Explore case studies, strategies, and future plans by TIP Strategies, Inc., an Austin-based economic consulting firm. Learn about key factors influencing relocation decisions and the role of talent, innovation, and place in creating sustainable economies. Uncover the objectives of job creation and tax revenue, and the importance of aligning workforce and infrastructure with industry demands. Find out how initiatives in Northwest Florida and Killeen/Fort Hood region are driving economic diversification and workforce preparedness.
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Community Transformation InitiativesThe Role of Communities and Military Bases in Improving the Economies in Texas and Florida Sean Garretson, AICP
Agenda • Framing the Context • Example 1: Northwest Florida • Example 2: Killeen • Example 3: Universal City • Questions & Answers
TIP Strategies, Inc. TIP is an economic development consulting firm based in Austin, Texas. Our services include: • Market Analysis • Strategic Planning • Land Use Planning • Site Selection • Corporate Strategy • Feasibility Studies • Economic Impact Analysis • Retail Recruitment • Development Assistance • Entrepreneurial Development
Legacy ED Model INDUSTRY WORKFORCE INFRASTRUCTURE Objectives: Job Creation and Tax Revenue
TIP’s Economic Development Model TALENT INNOVATION PLACE Objective: Sustainable Economy
Next Generation Consulting talked to over 7,500 young people... Threeout of4 firstpick a place to live and then find a job.They want to live in a COOL community.COOL is (defined by them) …
Factors Influencing Relocation Decisions of Residential and Labor Force Markets (“Audiences”)
Common Themes of Project Examples • Communities and Bases are Impacted by BRAC • Both have common interests: • Quality of Place for Military and Civilians • Attainable Housing • Employment for Military Spouses/Residents • Quality Education / Quality Workforce • Sufficient Infrastructure (in/around base and town)
Example 1: NW Florida BRAC RESULTS: • NAS – Pensacola • Some gains, some losses (Gain + 500) • Eglin AFB • Overall net gain (Gain + 5,000) • Joint Strike Fighter • International Special Forces Training
NW FL Scope of Work Phase I: Target Market (TM) Study • Discovery/Assessment • What are biggest issues and opportunities? • Target Industry (TI) Analysis • What industries could flourish? • Opportunity Discussion • What are the best opportunities to pair up with the TIs? Phase II: Economic Diversification Strategic Plan • Strategies to diversify & improve economy
$900 Million $500K
Key Issues to Address • Impact of Eglin Mission Enhancement • Attainable Housing & Transportation infrastructure • Difficulty attracting young professionals, but active retiree market is strong • Tight labor market limits business growth • Lack of “Urban Centers” (Cool Places) • Lots of Mgt talent but little seed/venture $ • Significant DOD research but no organized effort towards commercialization or research
Themes of Plans • Entrepreneurship will become major focus of ED efforts • Attainable housing and appropriately-zoned commercial and industrial development (zone for more density) • Downtowns within thriving live/work/play communities and serve as talent magnets • Distribution and commuter networks provide access to Bay-Walton International Airport, improve commuter options and business travel • Educators, workforce providers, economic developers and businesses work together • Regional solutions provide comprehensive approach to solve some local issues
Enhanced Land Use Agreements Vision 2015 Research Campus Initiative (REEF) Economic Growth & Better Jobs
Workforce Preparedness • Youth (Choice Program) • Aerospace, Medical Devices, Construction, Digital Arts • Retirees (ISP) • Young Professionals (ECEL) • Military Spouses (Workforce Board)
Example 2: Killeen/Fort Hood Region BRAC RESULTS: • Fort Hood • Loss of Heavy BCT & 4th ID HQ to Fort Carson • Loss of elements of Heavy BCT & aviation units to Fort Bliss • Offset by temporary relocation of overseas forces to Fort Hood • Minimal net estimated impact (-26) on active-duty strength • Projected active duty strength in FY11 of 40,863
Killeen Scope of Work • Economic Development Strategy • Impact of Texas A&M-Central Texas • Veteran Workforce Inventory • Target Industry Analysis • Marketing plan
Ft. Hood Region: Issues to Address • Capitalizing on the growth opportunities associated with Fort Hood • Potential workforce pool of skilled veterans • Killeen-Fort Hood Regional Airport • TAMU-CT: four-year degree higher education opportunity • Army’s transformation and modernization efforts • Private sector employment base • Services and retail dominated • Pervasiveness of low-paying service jobs
PRIORITY PROJECTS • A TECHNOLOGY RESEARCH CENTER in Conjunction with Texas A&M University – Central Texas • WORKFORCE INVENTORY of Fort Hood Personnel • Development of the HEALTHCARE, INFORMATION TECHNOLOGY, TRANSPORTATION/LOGISTICS, & BUSINESS SERVICES Industry Clusters • Continued Pursuit of Expanded Commercial Aviation Utilization and Capacity at the KILLEEN-FT. HOOD REGIONAL AIRPORT
TAMU-CT Programmatic Impacts • Bio Sciences & Nursing • Computer Sciences and Computer Information Systems • Teacher Certification and Graduate-Level Education • Engineering • Logistics and Supply Chain Management
Example 2 – Universal City Phase I - • Market Analysis • Retail Leakage Analysis • Retailer Analysis & Selection • Site Analysis (2-3) & Infrastructure Analysis Phase II - • Land Use Analysis • Future Land Use Plan and Recommendations • Zoning Ordinance
Key Findings • UC’s population growth lags behind metro • Alamo Area CC presents additional opportunities • Missing community identity and focal point • Retail Leakage is $209 million • Randolph Gates are re-opening • Several Redevelopment opportunities exist • Retailers ARE interested in Universal City • Zoning modifications and revitalization are key
Zoning and Urban Design Strategies • Aggressive Retail Recruitment Strategy with underutilized properties • Develop a flexible, form-based zoning code: • Enhance the “node and path” elements • Focal points, turning points • Pockets of greenspace/open space • Create more articulation • Human scale • Recognize the fabric • Town Center “Commons”
Community Transformation Conclusions • Partnerships are key : • Military bases, Cities, Counties, Economic Development Organizations, Civic Clubs • Many Common Interests between these groups: • Quality of Place for Military and Civilians • Attainable Housing • Employment for Military Spouses/Residents • Quality Education • Sufficient Infrastructure (in/around base and town) • Land Use / ED / Infrastructure / WF are Key Issues
Thank You TIP Strategies, Inc. 7000 North MoPac, Suite 305 Austin, Texas 78731 512.343.9113 (voice) 512.343.9190 (fax) www.tipstrategies.com Sean Garretsonsean@tipstrategies.com Alex Cooke alex@tipstrategies.com