Download
slide1 n.
Skip this Video
Loading SlideShow in 5 Seconds..
0 3 PowerPoint Presentation

0 3

151 Views Download Presentation
Download Presentation

0 3

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. 03 IAT 102 Graphic Design

  2. 03 Typography: European Books Industrial Revolution + Victorian Era Break Design Basics

  3. European Books Content and images taken from: Megg’s History of Graphic Design and Jubert’s Typography and Graphic Design

  4. Johannes Gutenberg (1453 A.D.)Printing Press – typesetting / press operation

  5. Typography refers to the use of independent, movable and reusable bits of metal, raised forms Letterpress technology a classic typographic page movable type

  6. Illuminated Manuscripts (c.1450 ) Sample pages from the Gutenberg Bible

  7. Illuminated Manuscripts (1460 A.D.)The Book of Hours

  8. Illuminated Manuscripts Lindisfarne Gospels Mirror of Human Salvation - Peter Berger

  9. European block printing (1466 A.D.) Ars Moriendi (1470 A.D.) Ars Moriendi (c. 15th century)Jost Amman

  10. Engraving (c. 15th century)Albrecht Durer Nuremburg Chronicles (1493 A.D.)x

  11. Printing Shop: The Plate Printer (1642 A,D) by Abraham Bosse.A convincing range of lights and darks is built from scratched lines

  12. Victorian Era

  13. Pre- Victorian Era Agrarian society (agriculture) that relied on animal and human power for energy

  14. Industrial Revolution began between 1760 - 1840 James Watt (1736 - 1819) Shift from agricultural society to an industrial society powered by the steam engine

  15. Scientific knowledge enabled… - factory system w/ machine manufacturing - division of labour - assembly line - growing urban population - mass production (material goods) - graphics - marketing factory output - travel - electricity + gas-fueled engines (last 3 decades of 1800s) Train powered by steam engine

  16. Victorian Era - spanned two-thirds of 19th Century Queen Victoria - reigned from 1837 to 1901

  17. The word ‘Victorian’ began to be used to express a new consciousness of the industrial era’s spirit, culture and moral standards.

  18. Ornaments played an important role in Victorian design.

  19. Chromolithography (c. 1870) Riverside print - Krebbs Litho Co. (c. 1880-1900) Forst Averell

  20. Chromolithography (c.1867) (c.1890)

  21. Chromolithographic packages (c. late 19th century) U.K. and America

  22. Chromolithography (1884. A.D.) W.J. Morgan Theatre Co. / J.H. Bufford & Sons - sheet music

  23. Chromolithography (c. 1880’s) fine art print / sheet music cover

  24. Harper’s Illuminated & New Pictorial Bible (1846 A.D.) Joseph A. Adams & Co.

  25. Chromolithography (1856 A.D.) 5 Celebrated Clowns - Joseph Morse, 8.5’ x 11’

  26. Large colour plate book (1856 A.D) The Grammar of Ornament - Owen Jones (England)

  27. Large colour plate book (1856 A.D) The Grammar of Ornament - Owen Jones

  28. Large colour plate book (1856 A.D) The Grammar of Ornament - Owen Jones

  29. Large colour plate book (1856 A.D) The Grammar of Ornament - Owen Jones

  30. Slab-serif typeface “fat-face” types Victorian Illustrations (1834 ) woodcut / (1887) engraving

  31. Victorian Illustration (1890) Paul C. Helleu portraiture / Scribner’s cover (1895) Charles Dana Gibson

  32. Victorian Illustration (1871 ) Frederick Walker/ (c. 1880-90’s) Gibson Girl - Charles Dana

  33. Victorian Children’s Toy Books (1874 A.D.)Beauty & the Beast / Walter Crane

  34. Victorian Children’s Book Illustrations (c. 1880’s)Kate Greenaway / Ralph Caldecott

  35. Victorian Book Illustration (c. 1880’s)Three Jovial Horsemen / Hey Diddle Diddle - Ralph Caldecott

  36. The Crystal Palace - great exhibition of 1851 (Joseph Paxton)

  37. Surprise

  38. Design Tools

  39. How do you lead users through information by visual means?

  40. Some well-accepted principles of graphic design Alignment Golden Rectangle Balance Consistency / Repetition Contrast Proximity White space Gestalt

  41. What is the most important information? What should you see first? Second? hierarchy

  42. Design fundamentals that help provide visual contrast are: Scale (size) Weight Figure/ground White space Position Texture Colour Value

  43. figure/ground

  44. figure/ground

  45. proximity

  46. proximity

  47. weight, scale + texture

  48. visual contrast

  49. balance - symmetry

  50. balance - asymmetry