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Dirt Sport Custom

Grant Schultz (CTO) , Luna Martin (CFO), Zach Eitzen (CEO). Dirt Sport Custom. Company Background. The year was 2011 World Motocross Competition Major accident Epiphany with God. I retired one year later and started company Grant had worked as a mechanic.

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Dirt Sport Custom

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  1. Grant Schultz (CTO) , Luna Martin (CFO), Zach Eitzen (CEO) Dirt Sport Custom

  2. Company Background • The year was 2011 • World Motocross Competition • Major accident • Epiphany with God. • I retired one year later and started company • Grant had worked as a mechanic. • Luna had graduated as a graphic designer.

  3. Employee Positions • CEO – Zach • CTO – Grant • CFO – Luna

  4. Company and Products • We focus on custom parts and customizations • We have both online and storefront • Online provides part ordering and personal design • Storefront provides part and customization installation.

  5. Customers • We have 3 main customer groups • Dirt bike enthusiasts • Professional racers • Dirt bike showman

  6. Customers • Online: Attracts all three • More to professionals and showmen • Storefront: Attracts all three • More to Enthusiasts and Professionals

  7. Marketing Strategy • Online • Search Engine • Classifieds: Company Partners • E-mail

  8. Marketing Strategy • Storefront • Article & Magazine Marketing • Trade Show Marketing • Market Niche Focus

  9. E-Commerce Revenue Models • Sales Revenue Model • Affiliate Revenue Model

  10. CRM • Chose CRM Model • Used Microsoft Dynamics software • We will use for • Tracking customer data • Application monitoring and maintenance • Rewards program • Product Recommendation

  11. Company Website https://sites.google.com/site/imgt2400sdlc/

  12. Web 2.0 • Atendy • https://www.atendy.com/ • GRID • http://grid.binarythumb.com/ • Interlude • http://www.interlude.fm/ • Myoats • http://www.myoats.com/

  13. Conclusion • Custom parts and customization • Work with other companies • Focus on lowering prices & supplying the best products • We service a specific customer base

  14. References • Atendy. (no date) Atendy. https://www.atendy.com/ • Binary Thumb. (no date) GRID A Simply Remarkable Spreadsheet. Retrieved from http://grid.binarythumb.com/ • Interlude. (2012) Interlude Personalized Interactive Video Experience. http://www.interlude.fm/ • Myoats. (2012) Myoats beta. http://www.myoats.com/

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