Happy Ads. Team Hornets. Business Canvas. How does advertising work?. TV. Company A. Company B. Magazine. Marketing Department A. Marketing Department B. Advertising Agency. Media Agency. Newspaper. Also possible. Digital OOH. Company C.
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Companies need advertising campaigns: their Marketing Departments contact ad Agencies.
Examples of Companies:
Coca-Cola, Mc Donald, Adidas…
Media Agencies own slots in media channels. Make sure that a marketing message reaches the consumer.
Examplesof Media Agencies
Essence, Agenda21Digital, Harvest Digital, Aegis Media…
Advertising agencies design the required ads and contact Media agencies in order to broadcast them.
Examplesof Ad Agencies:
Omnicom, WPP, Publicis, McCann-Erickson Sweden…
One has TV, press, Out-of-home ads (digital screen, posters, wallscapes…), mailbox ads…
Examples in this field:
JCDecaux, Apegroup, Visual Art…
Thanks Manfred for your explanations
Our target customers are Companies