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Happy Ads. Team Hornets. Business Canvas. How does advertising work?. TV. Company A. Company B. Magazine. Marketing Department A. Marketing Department B. Advertising Agency. Media Agency. Newspaper. Also possible. Digital OOH. Company C.

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Presentation Transcript
Happy ads

Happy Ads

Team Hornets



How does advertising work
How does advertising work?

TV

Company A

Company B

Magazine

Marketing

Department A

Marketing

Department B

Advertising

Agency

Media

Agency

Newspaper

Also possible

Digital OOH

Company C

Companies need advertising campaigns: their Marketing Departments contact ad Agencies.

Examples of Companies:

Coca-Cola, Mc Donald, Adidas…

Media Agencies own slots in media channels. Make sure that a marketing message reaches the consumer.

Examplesof Media Agencies

Essence, Agenda21Digital, Harvest Digital, Aegis Media…

Advertising agencies design the required ads and contact Media agencies in order to broadcast them.

Examplesof Ad Agencies:

Omnicom, WPP, Publicis, McCann-Erickson Sweden…

One has TV, press, Out-of-home ads (digital screen, posters, wallscapes…), mailbox ads…

Examples in this field:

JCDecaux, Apegroup, Visual Art…

Thanks Manfred for your explanations


What we thought before
What we thought before

Our target customers are Companies


What we know now
What we know now

Several intermediaries:

  • Marketing Departments

  • Advertising agencies

  • Media Agencies

  • Ads’ distribution channels owners


Test

  • Call companies: Coca Cola, McDonalds

  • Contact JC Decaux and Publicis

  • Working on implementation of a large-scale test


What we have found
What we have found

  • We have enlarged our scope of target customers

  • We are still waiting for answers


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