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Healthy Kids Choice. CX3 in Shasta County. Not interested in new policies Need to maintain working relationships Be pro-business Meet restaurants where their at. The Problem . Nearly 1/3 of children eat fast food every day.

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Healthy Kids Choice

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cx3 in shasta county
CX3 in Shasta County
  • Not interested in new policies
  • Need to maintain working relationships
  • Be pro-business
  • Meet restaurants where their at
the problem
The Problem
  • Nearly 1/3 of children eat fast food every day.
  • More likely to consume less fruits, vegetables, and milk and more fat, calories, and soda when eating out.
  • On average, children consume nearly twice as many calories from a restaurant meal (770) than a home cooked meal (420).
  • 0% of restaurants surveyed in Shasta County met CX3 standards.
healthy kids choice goals
Healthy Kids Choice Goals
  • Encourages children’s consumption of fruits, vegetables, whole grains and beans, while limiting intake of fat and sugar.
  • Increase advertisement and promotion of healthier options for children.
  • Network for a Healthy California
  • Healthy Shasta
  • Healthy Eating Active Communities (HEAC)
criteria to participate
Criteria to Participate
  • Offer and promote at least one HKC meal that includes:
    • Lean entrée option
    • Fruit, vegetable, bean or whole grain side dish
    • No sugar added beverage
  • Fruit or vegetable available to substitute for french fries at no additional charge.
  • No sugar added beverage available to substitute for soda at no additional charge.
  • If dessert is offered, a fresh fruit option is available.
incentive for restaurants
Incentive for Restaurants
  • No cost or low cost to implement for restaurant .
  • Registered Dietitian available to review menus.
  • Free promotional materials provided.
  • Free media thru HKC promotional activities.
  • Restaurant listed on the Healthy Shasta website.
  • Strengthen their image as a business that values the health of their customers.
  • Attract customers looking for establishments that offer healthy choices for the whole family.
restaurants approached
Restaurants Approached
  • Goal is 5-10 restaurants to pilot.
  • Started with CX3 surveyed restaurants.
  • Also approached restaurants not surveyed within CX3 neighborhood (non-fast food).
  • Healthy Shasta staff approaching restaurants outside of CX3 neighborhood.
  • HEAC staff assisting with CX3 and non-CX3 restaurants.
leatherby s family creamery
Leatherby’s Family Creamery

Kids Menu

  • Cheeseburger, fries and soda
  • Grilled Cheese, fries and soda
  • Chicken Tenders, fries and soda
corbett s restaurant
Corbett’s Restaurant

Kids Menu

  • Chicken nuggets & fries, soft drink or milk
  • Grilled cheese & fries, soft drink or milk
  • Hamburger & fries, soft drink or milk
  • Mickey hot cake with two pieces of bacon or sausage links or one egg
  • One egg breakfast with two pieces of bacon, sausage links and one slice of toast
good things happening
Good Things Happening
  • More healthy choices for kids
  • Educational opportunity for restaurant owners and the community
  • Builds relationships and trust with restaurant owners
  • Gets me in the door to discuss further ideas and opportunities
obstacles challenges
Obstacles & Challenges
  • Only working with local restaurants.
  • Some restaurants only offer limited food choices, challenge to find healthy options.
  • Difficult to reach restaurant owner/manager.
  • No nutritional labeling, so need to make good nutritional decisions and be consistent.
  • Difficult to get restaurants to think “outside the box” of traditional kids foods.
  • Pre and post CX3 restaurant surveys.
  • Evaluate pre and post restaurant sales data.
  • Offer customer feedback forms.
additional opportunities
Additional Opportunities
  • Letter from the city to encourage new restaurants to participate in the Healthy Kids Choice program.
  • Currently having discussions with the California Restaurant Association for support.
for more information
For More Information

Karrie Isaacson, RD

Shasta County Health and Human Services Agency - Public Health