Effective networking strategies
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Effective Networking Strategies. Learning Objectives. - Understand the importance and value of networking - Identify a current network of contacts to build upon - Leave with a specific networking action plan. What is Networking?.

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Learning objectives
Learning Objectives

  • - Understand the importance and value of networking

  • - Identify a current network of contacts to build upon

  • - Leave with a specific networking action plan

What is networking
What is Networking?

‘A process where you develop long term relationships with others for mutual benefit.’

Why is networking important
Why is Networking Important?

  • It is truly all about WHO YOU KNOW!

  • You can meet people with similar interests

  • There could be 100’s of applications for 1 opening

  • Some open positions are never posted

  • It can help you professionally and personally

  • People know people who know people

    Anyone you meet at any time of day is an opportunity to network!

What networking looks like
What networking looks like

  • You have a need

  • Find contact(s) who may be able to help

  • Reach out to ask for GUIDANCE, ADVICE or HELP

  • Tell the contact how you are connected

  • Provide more details about what you need

  • Hopefully you receive a response!

  • Follow through on the guidance given

  • Thank the contact(s) and stay in touch

An example
An example

  • Your dream is to work with a sports team in a big city

  • You know a grad from your school who works as an accountant in Chicago

  • You email to ask if he knows of anyone in the sports field

  • You mention the two of you were in the same marketing class a few years ago

  • You provide more about the sports-related positions you think would be fun and some orgs of interest; ask if he has advice about where to start

  • He replies and says that his cousin works for the Chicago Bears and he can connect you by email

  • You follow up with his cousin once he makes the e-intro

  • You thank him for his help and keep him updated!

Where it happens
Where it happens

Professional networking can take place in several ways:

  • One-on-one meetings

    • You reach out to meet or talk individually

    • Research company and prepare questions in advance to ask

    • Be ready to provide the contact some background information about yourself and what you are looking for

  • Networking or social events with a group of people

  • Social media (LinkedIn, Facebook, Twitter, etc.)

Http marketing linkedin com sites default files attachment mindsetdivide infographic pdf

Best strategies for networking
Best Strategies for networkinghttp://marketing.linkedin.com/sites/default/files/attachment/MindsetDivide_Infographic.pdf

  • Know how to properly reach out to some one using professional communication.

  • Ask for ADVICE or GUIDANCE for your internship/career search (don’t ask for a job).

  • Start with the people you know first.

  • Use resources such as family, advisors, career center staff, mentors, alumni.

  • Know yourself/your interests, what you are good at; go in with some knowledge about what you like and how your skills fit.

Best strategies for networking1
Best Strategies for networkinghttp://marketing.linkedin.com/sites/default/files/attachment/MindsetDivide_Infographic.pdf

  • Keep a spreadsheet to help you organize and track who you have talked to and any follow up.

  • Find events to attend and go with a goal in mind, take friends if you need the support but be sure to spread out.

  • Use social media to help you!

  • Have a fresh resume that you can easily make changes to and send upon request.

  • Be genuine in getting to know the person and offering to help him/her as well.

  • Use an email you check often.

  • Don’t overwhelm yourself.


  • What if I am shy or the thought of going to a networking event makes me cringe?

  • What if I reach out to someone and I never hear back?

  • Is it better to email the contact directly or ask someone to do an email introduction?

  • What if someone gave me more people to talk to and I just got offered a position?

  • What if I spent all this time networking and it led nowhere?

How can you network effectively
How Can You Networkhttp://marketing.linkedin.com/sites/default/files/attachment/MindsetDivide_Infographic.pdfeffectively?

  • Let’s get to work!

    Networking Worksheet

    • Set goals & identify current network

      • Set networking goals

      • List who you know

      • List who knows who you know

      • Action plan for connecting

      • Highlight one you plan to work on this summer

        See example and fill out your own!

In closing
In closing…http://marketing.linkedin.com/sites/default/files/attachment/MindsetDivide_Infographic.pdf

Learning Objectives of this Session:

  • Understand the importance and value of networking

  • Identify a current network of contacts to build upon

  • Leave with a specific networking action plan

Thank you
Thank you!http://marketing.linkedin.com/sites/default/files/attachment/MindsetDivide_Infographic.pdf

Julie Schrader

Manager, Employer Development

Butler University

Internship and Career Services

Atherton Union 315

4600 Sunset Avenue

Indianapolis, IN 46208


(317) 940-8802