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2.0. State Organizations. The future of State Organizations starts here. . 2.0. State Organizations. The future of State Organizations starts here. Scott Montgomery Vice President – Policy, Advocacy, and Government Relations October 28, 2013. So What?. Why Now?. Pain Points*

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slide1

2.0

State Organizations

The future of State Organizations starts here.

slide2

2.0

State Organizations

The future of State Organizations starts here.

Scott Montgomery

Vice President – Policy, Advocacy, and Government Relations

October 28, 2013

slide18

Pain Points*

Need the right people in the room

Different strokes for different folks (or states)

The “ain’t getting enough good stuff” blues

Professional Development

“Actionable” Information (research, data, materials, etc.)

Islands of excellence

* Realizing all experiences are not equal, some of you may have no complaints, everything’s honky doory, a “well oiled machine” or some variation thereof.

slide19

FY14 Focus Areas

Extend membership to workforcerelated state customers and user groups;

Increase K-12 representation to support new ACT solutions including ACT Aspire;

Provide enhanced professional development and networking opportunities for state organization members;

Create improved communications channels to provide – and receive – critical information regarding ACT solutions and services as well as information regarding opportunities that may exist within given states; and

Educate, provide updates and alerts, and when necessary mobilize state organization members to advocate and promote ACT solutions as the local grassroots level.

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FY14 Focus Areas

Extend membership to workforce related state customers and user groups;

Increase K-12 representation to support new ACT solutions including ACT Aspire;

Provide enhanced professional development and networking opportunities for state organization members;

Provide state and regional opportunities to share information and learn from other state organization members about pertinent education and workforce issues

Create opportunities to engage ACT national staff on issues relevant to states and local education and workforce agencies

Provide opportunities to review ACT policy research and policy statements to ensure local and state issues are adequately addressed

Create improved communications channels to provide – and receive – critical information regarding ACT solutions and services as well as information regarding opportunities that may exist within given states; and

Educate, provide updates and alerts, and when necessary mobilize state organization members to advocate and promote ACT solutions as the local grassroots level.

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FY14 Focus Areas

Extend membership to workforce related state customers and user groups;

Increase K-12 representation to support new ACT solutions including ACT Aspire;

Provide enhanced professional development and networking opportunities for state organization members;

Create improved communications channels to provide – and receive – critical information regarding ACT solutions and services as well as information regarding opportunities that may exist within given states;

Provide more timely and effective communication to members on relevant workforce and education issues

Provide specific and relevant content to support local level ACT constituents

Include the use of social media, better use of ACT’s State Organization web site, and other enhanced communication tools

Educate, provide updates and alerts, and when necessary mobilize state organization members to advocate and promote ACT solutions as the local grassroots level.

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FY14 Focus Areas

Extend membership to workforce related state customers and user groups;

Increase K-12 representation to support new ACT solutions including ACT Aspire;

Provide enhanced professional development and networking opportunities for state organization members;

Create improved communications channels to provide – and receive – critical information regarding ACT solutions and services as well as information regarding opportunities that may exist within given states;

Educate, provide updates and alerts, and when necessary mobilize state organization members to advocateand promote ACT solutions as the local grassroots level.

Provide training and support for local grassroots advocacy efforts

Make available research, data, and information – with appropriate messaging – to support local level advocacy

Create a conduit for information sharing about emerging and new opportunities for ACT at local and state level

Provide ‘just in time’ information to ACT on local and state opportunities

all that sounds great

All that sounds great …

How are you going to do it?

slide24

National Assoc. Partnerships

Policy, Advocacy, and Government Relations (PAG)

  • Public Affairs
  • Policy Research
  • Policy Development
  • Advocacy
  • State & Fed
slide25

PAG “Funnel”

  • Public Affairs
  • State Orgs
  • State Advocacy
  • Federal Advocacy
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PAG “Funnel”

  • Public Affairs
  • State Orgs
  • State Advocacy
  • Federal Advocacy
lead kurt burkum

Lead: Kurt Burkum

  • Develop and elevate “landmark” policy research to position ACT a national thought leader
  • Broaden ACT thought leadership opportunities by providing new research in “horizon” education and workforce arenas
  • Provide relevant, high-quality policy research to support state and national college and career opportunities

Policy Research

lead gretchen guffy

Lead: Gretchen Guffy

  • Create and disseminate K-12, post-secondary, and workforce policy platforms to influence federal- and state-level policymaking
  • Create partnerships with other national/state policymaking groups in support of ACT policy positions
  • Advance the current state of policy discourse at the federal and state level

Policy Development

lead tom lindsley

Lead: Tom Lindsley

  • Position ACT Aspire with national and federal policymakers and thought leaders
  • Create congressional support for ACT’s federal legislative recommendations

Federal Advocacy

lead chris kratzer

Lead: Chris Kratzer

  • Monitor state-level policy and legislative actions
  • Cultivate local champions to help shape state-level legislative policy
  • Provide guidance and support to state-level field staff and state organization members on relevant state policy efforts
  • Provide or coordinate direct legislative advocacy as necessary
  • Provide information, training, and/or PD on grassroots advocacy

State Advocacy

lead elizabeth farrell

Lead: Elizabeth Farrell

  • Increase the scope of ACT’s College and Career Readiness Campaign
  • Ensure greater strategic distribution of ACT policy research
  • Enhance ACT’s communication with local, state, and national leaders
  • Cultivate relationships that can enhance ACT’s position as a national thought leader
  • Create opportunities that position best position ACT and ACT solutions

Public Affairs

lead gary nolan

Lead: Gary Nolan

  • Coordinate partnership efforts across ECS
  • Ensure consistent messages and monitor ‘master calendars’
  • Create linkages to memberships that can increase ACT’s thought leadership agenda and revenue
  • Link national assoc. local affiliates with state org agendas & leadership

National Partnerships

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Benefits

One ACT

Increased engagement of primary and key ACT users

More and greater access to ACT research, data, and solutions to support state organization member needs

Aligns policy, research, and outreach activities in one unit to best support local, state, and national efforts

Improved policy and advocacy efficiencies

Increases ACT’s competitive advantage at all levels

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2.0

State Organizations

QUESTIONS??