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Recognizing Entrepreneurial Opportunities: A Guide to Creative Innovation

Explore the concepts of recognizing entrepreneurial opportunities through creativity, innovation, and industry awareness. Learn how to identify unmet market needs, foster creative ideas, and stay updated on industry trends for successful entrepreneurship.

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Recognizing Entrepreneurial Opportunities: A Guide to Creative Innovation

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  1. Entrepreneurship Mr. Bernstein Learning to Recognize Opportunity, pp 50-56 March 4, 2014

  2. EntrepreneurshipMr. Bernstein Describe a product you or your family wanted but could not find, or a product in which you were dissatisfied and felt your needs could have been better met. Is this an opportunity for an entrepreneur to investigate?

  3. EntrepreneurshipMr. Bernstein Creativity leads to Innovation • Finding new ways of doing things • Products which better meet customer needs • More efficient ways of producing products

  4. EntrepreneurshipMr. Bernstein Finding Opportunities by Understanding Industries • Industry is a grouping of businesses with a common purpose • Markets within an industry are always changing, due to competition and innovation • Creative observers of an industry identify product and efficiency innovations which may be opportunities • Innovation usually comes from within an industry

  5. EntrepreneurshipMr. Bernstein Sources of Creative Ideas • Demographics – characteristics describing segments of a population • Changing government regulations • Technological advances • Be an avid reader, even outside your field

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