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Using broadband internet to promote your business

Discover the power of broadband internet for promoting your business. Learn how to utilize smartphone maps, mobile web, and location-based services to increase your online presence.

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Using broadband internet to promote your business

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  1. Using broadband internet to promote your business Acknowledgements: Adeel Ahmed, Neil Linsheid Community Economics University of Minnesota Extension John McGee Geospatial Extension Virginia Tech Extension

  2. Do you ever feel that a lack of information is not the problem?

  3. How do yougrow your presence? Smartphone Maps Writing for Web Search Results Mobile Web

  4. | Smartphone Maps | Mobile Web | 53.4 number of US smartphone users in millions, as of July 2010

  5. | Smartphone Maps | Mobile Web | +135 number of US smartphone users in millions, as of early 2013

  6. Smartphones in the USA US Smartphone Penetration 100% 75% Dec 2012 50% 25% -2009-|-2010-|-----2011-------|-----2012---|-----------2013-------------|-2014----- -------------------measured--------------------| -----------------predicted---------------

  7. How do yougrow your presence? Smartphone Maps Writing for Web Search Results Mobile Web

  8. | Smartphone Maps | How people look for information is everything in advertising Directions Local events Places to eat Phone numbers

  9. | Smartphone Maps | Welcome GPS! 24 hours a day 365 days a year global coverage accurate to within 30 feet on the planet

  10. | Smartphone Maps | GPS + online map databases = Location-Based Services

  11. | Smartphone Maps | How does a GPS device guide you? GPS Routing Map Data

  12. | Smartphone Maps | Where is the future? Be sure you are there… GPS location + mapping databases + compass and tilt sensors + camera = augmented reality augmented reality

  13. | Smartphone Maps | …and then there was Siri! Have a real conversation with Siri augmented reality “I want to go out for a steak dinner tonight.” using natural language

  14. | Smartphone Maps | …and then there was Siri! Have a real conversation with Siri augmented reality “I want to go out for a steak dinner tonight.” using natural language

  15. | Smartphone Maps | Keep your business competitive Put yourself on the map! Utilize a variety of Location-Based Service Providers to enhance your presence Get your business information into the most relevant databases Control the information that people find when they search for your business

  16. | Smartphone Maps | Why should I take the time? • Provide accurate driving directions for customers and collaborators • Make sure you are found when people search for your industry • Control your identity – are you already in these databases? Maybe… take control! • Gather all info in an organized location

  17. How do yougrow your presence? Smartphone Maps Writing for Web Search Results Mobile Web

  18. | Mobile Web | smartphones outsold computers for the first time in 2011

  19. | Mobile Web | $1.5 billion 2012 Cyber Monday sales 30% increase from 2011

  20. | Mobile Web | 18% Cyber Monday retail traffic from mobile 70% increase from 2011

  21. | Mobile Web | 1 in 4 Cyber Monday dollars spent from mobile trend poised to increase in 2013

  22. | Mobile Web | damore-mckim.northeastern.edu

  23. | Mobile Web | sportsillustrated.com

  24. | Mobile Web | omnigroup.com

  25. | Mobile Web | How can you get a mobile design? Talk to your web designer!

  26. How do yougrow your presence? Smartphone Maps Writing for Web Search Results Mobile Web

  27. | Writing for Web | How much time would you spend on this site? Or would you just click “Back” and look for another site?

  28. | Writing for Web | www.apple.com/ipad-mini/overview

  29. | Writing for Web | omnigroup.com/products/omnifocus/

  30. | Writing for Web | Questions to ponder… Do you have short chunks of text with headers? What do you customers need to know? Have you used the “Don’t Make Me Think” approach? Would you stay on your own website?

  31. How do yougrow your presence? Smartphone Maps Writing for Web Search Results Mobile Web

  32. | Search Results | SEO Search Engine Optimization How do you get your site discovered?

  33. | Search Results | “Basic” website design H1 Tags Page Titles Meta Tags Site Map Keyword Usage

  34. | Search Results | How popular are you? The more links to your site, the better! Quality is important .edu, .gov, high traffic Images from paulocoelhoblog.com & 4.bp.blogspot.com

  35. | Search Results | What about your images? Attractive No clutter Good tags Pictures can speak louder than words!

  36. | Search Results | Test your mettle! prchecker.info woorank.com marketing.grader.com wave.webaim.org www.bartlettinteractive.com/evaluator

  37. How do yougrow your presence? Smartphone Maps Writing for Web Search Results Mobile Web

  38. Shane Bradt |UNH Cooperative Extension Extension Specialist in Geospatial Technologies shane.bradt@unh.edu 603-862-4277 @limnoshane gisworkshops.org twitter.com/gisworkshops facebook.com/gisworkshops

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