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The Future of Hotel Search. Kevin Fliess, Room 77 ITB Berlin – eTravel World March 8, 2012. Evolution. Future. Today. Personalized. One-size fits all. Results relevant to me App remembers me Science and service. Evolution. Future. Today. Real transparency.

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The Future of Hotel Search

Kevin Fliess, Room 77

ITB Berlin – eTravel WorldMarch 8, 2012


Evolution
Evolution

Future

Today

Personalized

One-size fits all

  • Results relevant to me

  • App remembers me

  • Science and service


Evolution1
Evolution

Future

Today

Real transparency

Limited information

  • Unbiased reviews

  • Real-time insight

  • Social signals

  • Competitor prices

  • Room level insights


Evolution2
Evolution

Future

Today

Mobile dominated

Web focused

  • Location aware

  • Always connected

  • All devices

  • Seamless with web

  • End to end process


Evolution3
Evolution

Future

Today

Personalized

One-size fits all

Real transparency

Limited information

Mobile dominated

Web focused


What’s The Net Effect?

Consumer In Control

Merchant in control


Who is breaking through
Who is breaking through?

  • Simple

  • Elegant

  • Last-minute

  • Mobile-only booking


Breaking through
Breaking Through

  • Ultra-fast shopping

  • Comprehensive results

  • Innovative refine features


Breaking through1
Breaking Through

  • First hotel driven metasearch

  • Competitor pricing

  • Benefit of book direct


Breaking through2
Breaking Through

  • Best rates

  • Faceted search

  • Better room

  • Web and mobile


  • Advanced search function

  • Rate comprehensiveness

  • Unique hotel insights

  • Floor maps and 3D room views

  • Personalized search refinements


  • Book now or compare rates

  • See known fees right from the search results without having to dig deep

  • Allow value conscious consumers to filter by free amenities like Wi-Fi, Breakfast, Parking, and Airport Shuttle



Takeaways
Takeaways

  • Be transparent

  • Personalize your experience

  • Re-think your business for mobile



Contact info
Contact Info

Kevin FliessVP Product & GM


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