The centrality of marketing
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THE CENTRALITY OF MARKETING. UNIT 4. Vocabulary 1. distinguish BETWEEN sth . and sth – differentiate between sth . and sth ., tell sth . apart assume-presuppose resist sth ./doing sth .-defy, oppose persuade sbd . TO DO sth . -convince vigorous-energetic, strong

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Vocabulary 1
Vocabulary 1

  • distinguish BETWEEN sth. and sth – differentiate between sth. and sth., tell sth. apart

  • assume-presuppose

  • resist sth./doing sth.-defy, oppose

  • persuade sbd. TO DO sth. -convince

  • vigorous-energetic, strong

  • hard-selling vs. soft-selling

  • essential vs. non-essential goods

  • IN other words – put differently

  • as well as- in addition to

  • marketer-seller,vendor

  • anticipate-expect, foresee, predict

  • genetic engineering

  • recent (adj.)-late

  • largely – mostly

  • consequently – thus, therefore


Vocabulary 2
Vocabulary 2

  • look FOR sth. – search, seek

  • profitable – lucrative

  • be likely TO DO sth. – be possible to do sth.

  • enjoy sth./doing sth.

  • a differential advantage

  • due to – owing to

  • distinctive (adj.) – typical, characteristic, special

  • competency – ability

  • particularly - specifically

  • target market

  • be isolated BY sth. vs. be isolated FROM sth.

  • come into existence-arise, happen, occur

  • throughout

  • department – sector

  • manufacture – produce

  • take account OF sth.-consider

  • monitor (v.) – observe, overlook

  • existence


Vocabulary 3
Vocabulary 3

  • defeat (v.) – overcome

  • IN search OF

  • loyal-faithful

  • risk sth./doing sth.

  • solely – alone, exclusively, entirely

  • ON the basis OF sth.

  • guesswork

  • undertake – attempt, tackle, promise to do, contract

  • potential (adj.)- possible

  • a reaction TO sth.

  • feature-characteristic

  • establish-set up, found, launch

  • various – different

  • an amount OF sth + U.

  • expend ON sth.- use sth. on sth.

  • IN order TO do sth.

  • include sth. - encomapss sth.

  • packaging

  • distribution channel

  • guarantee-warranty


Vocabulary 4
Vocabulary 4

  • point of sale- A business or place where a product or service can be purchased.

  • discount-price reduction

  • length (n). – long (adj.)

  • payment period

  • credit term

  • increase sth.-expand sth.

  • apart FROM – except for

  • consume (v.)

  • consumer (n.)

  • consumption (n.)

  • consist OF sth. –contain sth.

  • individual (n.)-person

  • acquire – gain, obtain

  • few vs. a few

  • little vs. a little

  • raw material

  • equipment

  • range FROM…TO – vary

  • market (v.)-sell, promote

  • ordinary – common, usual


Vocabulary 5
Vocabulary 5

  • seldom – rarely

  • be exposed TO sth. – be subjected to sth.

  • list price - A basic published or advertised price, often subject to discount.

  • price list

  • optional – voluntary, not obligatory