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Developing the Penn State University Libraries Application for Facebook - PowerPoint PPT Presentation


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Developing the Penn State University Libraries Application for Facebook. Video. Overview. Why Facebook? Why the Penn State University Libraries? The Facebook App What it does How it works Distribution and Usage Survey and Results Lessons Learned and Future Directions

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Presentation Transcript
slide1

Developing the

Penn State University Libraries

Application for Facebook

slide4

Overview

Why Facebook?

Why the Penn State University Libraries?

The Facebook App

What it does

How it works

Distribution and Usage

Survey and Results

Lessons Learned and Future Directions

Is Facebook For You?

slide5

Why Facebook?

65 million active users

6th most trafficked site in the US

College students are the original community

slide6

At Penn State…

93% of students using Facebook

70%on Facebook daily or more

Facebook not specific to Penn State

Something students can take after they leave PSU

slide7

Why does it matter?

Building connections

Viral information spread

Community

Another opportunity to reach students

PSUL already in Facebook

slide8

Why the University Libraries?

Updating the Libraries Image

slide9

Why the University Libraries?

Updating the Libraries’ Image

Making libraries more approachable

Making students more comfortable

Keeping the library relevant to students

Deliver information and research services directly to the students

Be where the students are

Marketing the Libraries

Building community

slide10

Our Goals…

Student Outreach

Library Image

Relevance

slide11

How We Got Started

ETS and PSUL

Hot team

White paper

6 weeks

..but really just a few daysof development

slide13

The App: What it does

Find books (the CAT)

Find research articles (Proquest)

Quick links to library resources

slide14

The App: How It Works

Basic Php with Facebook markup

iFrame the CAT

New window for Proquest

Take a look...

slide15

Getting Started with Apps

ASP.NET

ASP (VBScript)

ColdFusion

C++

C#

D

Emacs Lisp

Java

JavaScript

Lisp

Perl

PHP

Python

Ruby on Rails

VB.NET

slide16

Getting Started With Apps cont...

Content stored on your servers

Approval required

Basic tracking tools provided

slide17

Promotion

Open House

Penn State Newswire

Plasma screen ads at all Libraries entrances

Library Faculty used in classes

Promoting Faculty awareness

Libraries Newsletter

Email lists

slide18

Promotion

Facebook Flyers

Student video

Viral nature of Facebook application

slide19

Usage

1800+ users

900 users from the Open House

5-20 average uses a day

slide20

The Survey

Open House participants contacted via email

Online Survey

125 responses

slide21

The Survey

68% underclassmen

66% female

74% spend < 1 hour a day on FB

22% spend between 1-3 hours a day

slide22

Survey Says

70% Application helped people find resources they need

66% Used application monthly or more

10% Used application daily

slide23

Survey Says

40% Appreciate Libraries efforts to engage students in Facebook

8% Disapprove of Libraries presence in Facebook

slide24

Lessons Learned

More social = better

Some students just don’t use apps

Some students don’t want us in Facebook

Spring board for other "speaking student language" Web 2.0 tools

slide26

Future Directions

Ability to share records with friends and groups

Map my book

New book lists

Interactive map

Holds and overdue reminders

Games

Student intern working on future directions and ideas

slide27

Is a Facebook App for you?

Engage students in a way they want to be engaged

Encourage natural participation

Make personal connections

slide28

Other Ways Facebook Can Help

Applications

Groups

Events

Flyers and ads

Viral spread of ideas

Build connections.  Build community.

slide30

Be Ye Warned

Authentication, privacy, and identity

Danger of academic content within Facebook - backlash

Being “part of the flood” of Facebook apps

Facebook won’t last forever - there is always something new

slide31

Summary: Why Facebook

Relevance/ image

Non intrusive presence

Personal connection

Adding convenience

Its easy to get started...

... but its not always a good idea

slide34

Resources

Facebook White Paper

http://ets.tlt.psu.edu/wp-content/uploads/facebook_applications.pdf

Facebook API Developers Guide

http://apress.com/book/view/1430209690

Facebook Developers Wiki

http://wiki.developers.facebook.com

Chris Stubbs

http://www.ChrisStubbs.com

Binky Lush

http://www.personal.psu.edu/ful105/blogs/binkys_blog/binky-lush/2008/04/