Good Abandonment in Mobile and PC Internet Search. Jane Li, Scott B. Huffman, and Akihito Tokuda July 2009 Presented By : Gaurang Jhawar. What is Good Abandonment?.
Jane Li, Scott B. Huffman, and Akihito Tokuda
Presented By : GaurangJhawar
1. Pickup a HTML markup format ( Eg : Microdata, RDFa )
2. Markup your content ( Google supports Reviews, people, Recipes, Music etc )
3. Test your markup ( Using Structured data testing tool )
Or use Data Highlighter is a webmaster tool for teaching Google about the pattern of event-related data on your website using a mouse ( Don`t have to consistently update HTML markup).
Eg : If I am looking for the creators of Batman, I have the Answer in the snippet
Hold on to your questions, coz they are about to be answered
And hence every major search engine out there wants to reduce the load on its server and keep the user happy by providing him the desired result as soon and accurately as possible.
if the guess was right after looking at the
actual Google results.
US and 1000 from China for both mobile
and PC from Google`s PC and Mobile search
logs from a week in Sept-Oct 08)
Hence, on mobile devices where text entry is difficult and loading takes longer people may usually give up.
Fig : Potential good abandonment vs Locale