1 / 17

My Dream Student Presentation

My Dream Student Presentation. June 2014. Media and Entertainment Industry in India has shown a sustained growth over years. All figures in INR ‘000 crores. 82.1. Media and Entertainment industry grew by 12.6% year-on-year (2011-2012) inspite of slow down in the economic growth

percy
Download Presentation

My Dream Student Presentation

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. My Dream Student Presentation June 2014

  2. Media and Entertainment Industry in India has shown a sustained growth over years All figures in INR ‘000 crores 82.1 • Media and Entertainment industry grew by 12.6% year-on-year (2011-2012) inspite of slow down in the economic growth • The industry is poised to grow at a CAGR of 15.2% to reach Rs 166.1 thousand crore by 2017 • Digitization, growth in regional media, strength in the film sector and fast increasing new media businesses will fuel the growth 7.2% 72.8 65.2 58.0 58.7 All figures in INR ‘000 crores Others include music, OOH, Animation, Gaming and Digital advertising • Television continues to be dominant segment with 45% share followed by print (26.9%) and films (13.6%) • Animation, VFX, Gaming and Digital Advertising to contribute to the growth Market Size - M& E Industry - 2012 Source: KPMG and FICCI Report 2012

  3. Indian Film Industry is poised to touch Rs 20,000 crore by 2017 growing at over 11% CAGR (2012-2017) • Growth to be fuelled by multiplex chains, increasing footfalls of consumers and higher quality content • Increasing share of Hollywood content in the Indian box office • 3D cinema is driving the growth of digital screens in the country • The Indian film industry is largest producer of films globally with 400 production houses and corporate houses involved in film production 1 No. of films crossing Rs 100 cr # Indian Film Industry Revenue Break-up 1 2 • Production cost have escalated by 15-20% in the period 2008 to 2012; while the revenues have shown an upward trend too • Total of 9 and 7 feature films crossed Rs 100 cr revenue in 2012 and 2013 respectively 5 No. of Feature Films certified by CBFC Source: KPMG and FICCI Report 2012

  4. While Bollywood has continued to rule the film market; regional cinema has witnessed significant growth Key Insights • Regional cinema has been witnessing a surge in investments from major film studios to tap the potential of underpenetrated markets • South Indian cinema dominates regional film industry • Major growth being witnessed in Marathi, Punjabi, Bhojpuri and Bengali cinema • Richer content as well as the increasing uptake of such movies by mainstream audiences, has attracted studios such as Eros, Disney and Reliance • Dubbed versions of popular Hollywood films also being released in regional languages • Multiplexes are increasing number of shows of regional movies • Some regional films have overtaken the collections of Hindi films in markets such as Australia, Canada and US • "I think regional cinema now has the money, and it also has much bolder themes, many more people willing to experiment,“ – Mahesh Manjrekar, a former Bollywood filmmaker who now directs Marathi films.

  5. Big studios continue to spend 20% of their budget in Regional Cinema Few Facts • Reliance Entertainment, Eros, Disney UTV, Viacom 18 Motion Pictures, Fox Star Studios are looking aggressively at the regional cinema • Independent producers like Emmay Entertainment (Nikhil Advani) and Akshay Kumar and AshviniYardi's Grazing Goat Productions are also investing • About Rs 550-600 crore of investments is riding on about 20-30 films in Punjabi, Marathi, Bengali, Bhojpuri and four South Indian languages • Of 1,255 films released in the country in 2011, 1,035 were in regional languages, with an expected investment of Rs 1,500-2,000 crore •  Eros has invested close to Rs 150 crore across four to five regional languages Source: Economic Times May 2013

  6. Number of Punjabi movies being released every year has increased consistently • Release of Punjabi films has been on the rise year-on-year • The growth has been over 50% CAGR for the period 2011 to 2014 • Punjabi film fraternity is gaining tremendous acknowledgement by mainstream bollywood celebrities • In the recent scheduled PTC Film awards the likes of Dharmendra, Anil Kapoor, VivekOberoi were to be present. This clearly shows the on-going importance of Punjabi Cinema No. of Movies Released

  7. This means continued demand of new skill set in the film industry at all levels • The rapid growth of new channels, new kinds of programming and new media has created an enormous demand for performing arts as well as professional skills essential for the growth of this sector. • There is limited capacity to meet this demand. Paucity of good teachers and trainers, lack of standardization of curriculum and training methodologies has resulted in mushrooming of micro-training academies • Consumer spending on Entertainment in India 2010 grew by 2.2%. • National Skills Development Corporation identifies the Media, Entertainment, Communication and Arts sector as one of the 15 strongest growth sectors in terms of man power requirement over the next 10 years. • India is largest producer of films in the world, producing more than 1,000 films each year, in all languages. Industry is estimated at INR 82,000 crore in 2012. • This sector is disorganized globally and creates an opportunity for a global brand to acquire significant markets This clearly brings-out a need for standardised and scalable academy to provide skilled talent to this ever growing industry

  8. Chandigarh has a very few acting academies to cater to ever growing popularity of Punjabi Cinema • Few institutes, in form of academy, theaters, university courses, have opened up in last decade to tap and groom the Punjabi Youth • They all lack the focus on practical aspect of acting • Most academies run their courses with the focus on Bollywood • These academies run a single center in one location • However, few challenges exist • Promotion of the academy itself is not the man focus • Quality of students do not match upto already over-crowded Bollywood industry • Leading to lack of opportunities and success stories for the academies

  9. This clearly brings-out a need for a credible brand to cater to the need of talent in the region • My Dream Entertainment is a Pvt Ltd Company is registered as a production house with Western India Film Producers Association • With Head Office in Mohali, the company has a strong foot hold in the region • The Academy plans to roll-out its first Institute in 2014 at Mohali • The ISO certified Academy would offer courses for Acting • My Dream is supported by team that has vast experience in Film and Television industry • The faculty comes with focus on Theatre, Television and Film (both regional and bollywood) • The promoters plan to spend extensively on the marketing and promotion of the academy in all major cities of Punjab and Haryana • The USP of the offering will be a Guaranteed Role in the Home Production Movie/Serial

  10. Target Audience for My Dream • Target Customer Group for My Dream Acting Academy are • Age Group – 16-25 yrs • Targeted towards developing a confident, well-rounded individual ready to compete with the best • This group has interest in Drama and Acting and aspires to be on-screen • No prior experience is required • Primarily Unskilled laborers & people looking to enhance self-development • Looking to gain skill development • Firms can tie up with My Dream for providing them with skilled laborers based on the industry vertical they operate in • Vocational training will enhance the placement opportunity

  11. My Dream Entertainment offers following courses Details of Courses Offered Advance Acting Course (6 months) • Acting Techniques • Dialogue Delivery • Facing the camera • Creative Body Movements • Yoga • Aerobics & Stunts • Dance • Voice Culture • Diction • Camera • Film Appreciation • Scene Studies • Dubbing • Television • Personality Grooming • Role Analysis Modeling Course (3 months) • Ramp Walking • Face Posing • Make-up • Hair Styling • Fashion dressing • Personality Development • Yoga • Fitness • Dance • Workshops by leading fashionistas Proposed Direction Techniques (6 months) • Visualization • Film Grammar • Camera and Lightning • Shot Compositions • Shot Divisions • Screen Writing • Directing Actors • Code of Promotion • Film Analysis • Film Appreciation All course will end with a Certification from the Academy and a top 10 students will get a role in Home Production Movie/Serial

  12. Academy Facilities Look & Feel • Entrance should be welcoming and inviting • Bright & attractive hoardings • Proper greeting & guidance to students entering the academy • Course(point of purchase) material should be effectively placed across the store • Movements and walk through the academy should be convenience lead Location & Academy Set-up • 2,300-3,000 square feet academy in independent building offering peaceful environment • Open area for stunt and martial arts required • Room for Acting, Dance, Make-up, equipments, editing etc to be marked Interior Design • Vibrant colors (shaded of red, pink, yellow & green) that fit into the theme • Sound proof studios/ theaters to be made • High quality lightning arrangements in all studios Equipments • Latest equipments (camera, recording, music) to be procured for training purposes • Martial Arts and Dancing props to be provided Faculty • All faculty must be hands-on with the film and television industry • Visiting faculty/ sessions from current industry professional should also be organised

  13. Franchising Proposition (developed by Francorp) • My Dream Academy plans to expand in India through the Franchise route in northern India and has partnered with Francorp (World’s largest Franchise consulting company) to build a franchise program • Francorp is My Dream’s strategic partner in developing a strong franchising program and equipping the company with all the requisites for opening a franchise network • My Dream will franchise through a FOFO model (Franchise owned Franchise operated) • Features of a FOFO model • Franchisee brings all the investments both for the initial capital and also the working capital costs. • Since the franchisee has invested a large amount of money in the business, he has vested interest and stake in the business. • Will bring in more efficiencies, better control; thus likely to have a profitable business venture • The Franchisee pays royalties to the franchisor • This FOFO business model is expected to the bring sustainability and independent scalability to the franchise

  14. Financial Proposition • My Dream Academy offers attractive business opportunity with pay back period of about 1 year * May vary from location to location; doesnot include Franchise Fees ** Based on assumptions of 20 student per batch and 8 batches per year

  15. Investor Takeaway

  16. Our Support

  17. Thank you

More Related