Theory of Reasoned Action and Theory of Planned Behavior - PowerPoint PPT Presentation


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Fishbein and Ajzen\'s Theory of Reasoned Action. Originally developed in 1967; further developed during the 1970\'s.By the 1980\'s, very commonly used to study human behaviorFishbein (U of I) and Ajzen (U Mass) were both working on similar concepts to explain human behavior, and eventually collaborat

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