create your marketing machine for consistent lead generation
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Create Your Marketing Machine for Consistent Lead Generation. Why You Don’t Have Higher Profits…. Reactive approach vs. proactive plan. Three Step Marketing Machine. Step 1 – Set Target. How much money do you want to make? Six Figures = $8333/month = Avg of $1923/week

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step 1 set target
Step 1 – Set Target

How much money do you want to make?

Six Figures = $8333/month = Avg of $1923/week

Half Million = $41,666/mo= Avg of $9,615/week

Seven Figures = $83,333/mo= $1603/week

the key to your marketing machine is
The Key to your Marketing Machine is…

Consistency

  • Messaging
  • Brand
  • Engagement
two parts to a marketing machine
Two Parts to a Marketing Machine
  • On-going
    • Consistent, regular activity to Build List
    • Focus on on-going sales
    • Requires maintenance of plan
    • Quarterly testing & tracking
  • Launch Specific Offers
    • For revenue boosts
    • Specific, targeted drip sequence
    • Requires lots of planning
    • Immediate testing & tracking

Buy my stuff today

authority positioners
Authority Positioners
  • Host “Show”
    • Google + hangout
    • Audio Interview
    • Video Interview
    • Twitter #chat
  • Blog
    • Minimum 3 days a week
  • Publish Magazine
    • Digital
    • iTunes Magazine
  • Associations
    • Create your own
    • Be a Leader Someone Else’s
  • Host Industry Conferences
  • Media Mentions
  • Publish Book
    • Amazon
    • iTunes
    • 3rd party Publisher
attraction marketing
Attraction Marketing
  • Free or low cost items
  • Educational in nature
  • Showcase your expertise with low risk
  • Teasers that make prospect want more
  • Builds rapport and trust
  • Typically Includes:
    • Written articles
    • Quotes
    • Manifestos or Free Reports
    • Free Trainings
direct marketing
Direct Marketing
  • Strong Calls to Action
  • Focus on getting sales or moving to next step
  • Works better if prospect is “warmed up”
  • Typically Includes:
    • Facebook Ads
    • PPC ads
    • Promotional Emails
    • Webinars or teleseminars with sales offer
    • Testimonials and Case Studies
consistent marketing machine
Consistent MarketingMachine
  • Monthly or Quarterly
    • Webinar or Teleclass
    • Direct Mail
    • Print Newsletter
    • Live Speaking (2 – 3 times)
    • Local Workshops
    • Networking
    • PR
    • JV or Affiliate Programs
  • Daily
    • Social Media!
    • Ads
  • Weekly
    • Video or Podcast (Cross Post to Social Media)
    • Blog (Cross Post to Social Media)
    • Ezine (Push to Blog/Video)
    • Article Marketing
    • Interviews
    • Email Offers
slide17
Predictable Income Plan
  • Decide what offerings
  • Map out year in calendar
  • Develop on-going marketing plan
  • Break down into Daily, Weekly or Monthly
  • Delegate routine activities
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