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BYU Alumni Association

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  1. BYU Alumni Association CMR Consulting Melanie Andrews • Cassie Echols • Ryan Holdaway December 6, 2004

  2. Alumni Association Background Structure • Local Chapters • Board of Directors • Executive Committee • Domestic Regional Directors • International Regional Directors • Generation Directors • College Directors • Other Directors Intro Background Objectives Methodology Research Satisfaction Analysis Social vs. Service Errors and Limitations Recommendations Conclusion More Food?? “The mission of the Alumni Association is to build uncommon loyalty, support and service among alumni and friends of Brigham Young University.”

  3. Project Objectives • Determine board member satisfaction with their service • Determine if their service has affected their uncommon loyalty to BYU • Determine whether or not their service with the board has motivated them to be engaged in additional opportunities to serve BYU. • Determine what the Alumni Board can do to improve future members experience. Intro Background Objectives Methodology Research Satisfaction Analysis Social vs. Service Errors and Limitations Recommendations Conclusion More Food??

  4. Methodology • Target Audience • four year terms • All board members since 1995 • Focus Group • Telephone conference calls • Surveyz.com • Attempted to contact every member • Telephoned people w/o email addresses. Intro Background Objectives Methodology Research Satisfaction Analysis Social vs. Service Errors and Limitations Recommendations Conclusion More Food??

  5. Research Intro Background Objectives Methodology Research Satisfaction Analysis Social vs. Service Errors and Limitations Recommendations Conclusion More Food??

  6. Initial Orientation and Training Satisfaction Intro Background Objectives Methodology Research Satisfaction Analysis Social vs. Service Errors and Limitations Recommendations Conclusion More Food??

  7. Staff Support and Cooperation by Years of Service 12 10 8 1995-1999 6 2000-2004 4 2 0 Very Somewhat Somewhat Neutral N/A Satisfied Satisfied Dissatisfied 10 1 1 1995-1999 7 5 1 2000-2004 Staff Support and Cooperation Intro Background Objectives Methodology Research Satisfaction Analysis Social vs. Service Errors and Limitations Recommendations Conclusion More Food??

  8. Use of Talents, Skills and Knowledge Intro Background Objectives Methodology Research Satisfaction Analysis Social vs. Service Errors and Limitations Recommendations Conclusion More Food??

  9. Satisfaction with Position/Responsibility by State 14 12 10 8 Utah Outside of Utah 6 4 2 0 Somewhat Somewhat Very Satisfied Neutral Satisfied Dissatisfied 3 5 1 1 Utah 12 1 2 Outside of Utah Position/Responsibility Satisfaction Intro Background Objectives Methodology Research Satisfaction Analysis Social vs. Service Errors and Limitations Recommendations Conclusion More Food??

  10. Committee Assignment Satisfaction Intro Background Objectives Methodology Research Satisfaction Analysis Social vs. Service Errors and Limitations Recommendations Conclusion More Food??

  11. Overall Satisfaction Intro Background Objectives Methodology Research Satisfaction Analysis Social vs. Service Errors and Limitations Recommendations Conclusion More Food??

  12. Time Commitment by Position 4 Somewhat Less 3 Same 2 Somewhat More 1 Significantly More 0 Executive Domestic Generation College Other 0 0 0 0 3 Somewhat Less 1 3 1 1 0 Same 2 2 0 1 0 Somewhat More 1 0 0 0 0 Significantly More Time Commitment Intro Background Objectives Methodology Research Satisfaction Analysis Social vs. Service Errors and Limitations Recommendations Conclusion More Food??

  13. Passion for BYU Intro Background Objectives Methodology Research Satisfaction Analysis Social vs. Service Errors and Limitations Recommendations Conclusion More Food??

  14. Financial Contributions by Passion for BYU as a Result of Service Financial Contributions as a Result of Service by Current/Former 7 15 6 10 5 Current Member Same Former Member 4 5 Somewhat More 3 Significantly More 0 2 Somewhat Significantly Same 1 More More 0 2 3 3 Current Member Same Somewhat More Significantly More 11 6 1 Former Member 6 3 4 Same 2 5 2 Somewhat More 0 0 4 Significantly More Financial Contributions Intro Background Objectives Methodology Research Satisfaction Analysis Social vs. Service Errors and Limitations Recommendations Conclusion More Food??

  15. Service to BYU after Term Intro Background Objectives Methodology Research Satisfaction Analysis Social vs. Service Errors and Limitations Recommendations Conclusion More Food??

  16. Social vs. Service Intro Background Objectives Methodology Research Satisfaction Analysis Social vs. Service Errors and Limitations Recommendations Conclusion More Food??

  17. Errors and Limitations • Non-response Error • 9 uncompleted surveys • Misinterpretation of questions • Limited Scope • Not a census • Limited Time Intro Background Objectives Methodology Research Satisfaction Analysis Social vs. Service Errors and Limitations Recommendations Conclusion More Food??

  18. Emphasize Initial Orientation and Training Increase communication among directors Educate new members about time commitment Help board members se the results of their service Direct involvement with President Samuelson and the PLC. Recommendations Intro Background Objectives Methodology Research Satisfaction Analysis Social vs. Service Errors and Limitations Recommendations Conclusion More Food??

  19. Conclusion Intro Background Objectives Methodology Research Satisfaction Analysis Social vs. Service Errors and Limitations Recommendations Conclusion More Food??

  20. Questions? Intro Background Objectives Methodology Research Satisfaction Analysis Social vs. Service Errors and Limitations Recommendations Conclusion More Food??