The use of Social Media Applications within Medical Education ...New Tools for a New Generation

1. The use of Social Media Applications within Medical Education ...New Tools for a New Generation Julie K. Hewett, IAMSE Association Manager

2. Why me? • I am not a medical educator • I am not a researcher I work with medical educators and I am passionate about the topic and personally use social media in all aspects of my professional and personal life.

3. Objectives • Share a general definition of what is meant by social media • Provide examples of how the more common applications are being used • Identify suggested best practices for continued use

4. What is Social Media? Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). Source: Wikipedia

5. Diagram by Danny Sullivan en.wikipedia.org/wiki/Danny_Sullivan_(technologist)

6. Who is Using Social Media? Who’s Participating? • Institutions with faculty and students • Institutions with the communities they serve • Faculty with fellow colleagues • Faculty with students • Students with peers • Patients with HealthCare Providers

7. Who is Using Social Media? U.S. Hospitals that use Social Networking tools – 1,229 Hospitals total 575 YouTube Channels 1068 Facebook pages 814 Twitter Accounts 566 LinkedIn Accounts 946 Four Square149 Blogs 4,118 Hospital Social Networking Sites http://ebennett.org/hsnl/#ixzz1dxfywX30As of October 9, 2011

8. Who is Using Social Media? Active Facebook Users

9. Users Over the Age of 30 45.9% – Male 49.5% - Female Users Over the Age of 45 20.4% – Male 24.3% - Female

10. Who is Using Social Media? • 4.8% of the Russian Population is using Facebook • 11.21% of Online Users • Ranking 30th in World • Adding 678,240 in the last 6 months

11. Social Media as it Relates to Medical Education How are these tools being used? • Tools for sharing of information • Tools for connecting with others • Tools for saving time • Tools for collaboration • Tools for teaching • Tools for collecting information

12. Social Media as it Relates to Medical Education To narrow the discussion: • YouTube • Facebook • Twitter • LinkedIn

15. Facebook in Medical Education Facebook is a social networking website that is operated and privately owned by Facebook, Inc. Users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by city, workplace, and school or college. The website's name stems from the name of books given at the start of the academic year by university administrators with the intention of helping students to get to know each other better. Source: Wikipedia

16. Facebook in Medical Education

17. Facebook in Medical Education Personal Profile • Must be a Friend first • Share as much or as little as you choose • Limited profile controls • As a user you also control what you see!

19. Facebook in Medical Education Join a Group • Tend to be short-term • Best suited for discussion • Not open to public viewing Become a Fan • Long Term relationship • Can be viewed outside of Facebook • Seen on Public Profile • Event/Calendar

20. Facebook in Medical Education

21. Facebook in Medical Education

23. Facebook in Medical Education

24. Facebook in Medical Education

25. Facebook in Medical Education Is Facebook a waste of time? It depends on how you use it!

26. Twitter in Medical Education Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. Senders can restrict delivery to those in their circle of friends or, by default, allow open access. Source: Wikipedia

27. Twitter in Medical Education By Medical Schools

28. Twitter in Medical Education Helping Students Study

29. Twitter in Medical Education Gathering Resources

30. Twitter in Medical Education Sharing of Resources

31. 40% of tweets are “pointless babble”

32. Twitter in Medical Education Is Twitter a waste of time? It depends on how you use it and who you follow!

33. LinkedIn in Medical Education LinkedIn is a business-oriented social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. As of January 2012, LinkedIn had more than 175 million registered users, spanning more than 200 countries and territories worldwide. Source: Wikipedia

36. LinkedIn in Medical Education

37. LinkedIn in Medical Education Keyword Search of Groups: Medical Education: 213 Groups Medical Technology: 217 Groups E-learning: 208 Groups Instructional Design: 61 Groups Curriculum Development: 45 Groups

38. LinkedIn in Medical Education

40. LinkedIn in Medical Education

41. Going Foward • Tools are here to stay and continue to grow in popularity • Know who you want to reach • Know how you want to reach them • Follow best practices for social interaction • Develop social media policy

43. Let’s Connect! To IAMSE: medicaleducator iamse groups: IAMSE To Julie: jkhewett jkhewett in/julnet Email: julie@iamse.org