1 / 5

Energy Savings Assistance Program

Energy Savings Assistance Program. 2012-2014 Outreach. Brandon Ridley Sr. Program Marketing Manager Customer Energy Solutions. Current outreach strategies. Direct Mail Automated voice and text messaging Media Events Leveraging with community partners and local offices

penelope-mcdowell
Download Presentation

Energy Savings Assistance Program

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Energy Savings Assistance Program 2012-2014 Outreach Brandon Ridley Sr. Program Marketing Manager Customer Energy Solutions

  2. Current outreach strategies • Direct Mail • Automated voice and text messaging • Media • Events • Leveraging with community partners and local offices • Integration with CARE outreach

  3. Challenges • Texting • Many pay-as-you-go cell phone plans do not support free-to-end-user text messaging • Enrollments • Certain neighborhoods are saturated • Leveraging • Local government and CBOs understaffed

  4. New and enhanced outreach strategies • Using customer segmentation data to develop customized outreach strategies • “Bundle” ESA Program with other tools to help manage energy use • Text alerts • SmartMeter • Interactive text messaging • Webpage to serve as a single point of information for rental property owners

  5. Thank You Brandon Ridley bxrr@pge.com

More Related