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Promoting Your Program’s Impact!
Why? • Talk about the great work you are doing • Tell the College Access Corps Story • Use the CAC story to seek further funding
Social Media 1.1 Billion Users 73% of adult internet users use Facebook Crowd-Source Content = 44 Members 500 Coaches A LOT of Content Easy to Use
How? Create or use a Program Facebook Page Chronicle Impacts throughout the year Ex. AmeriCorps Member Bio, Articles and Stats on Impacts, National Days of Service, etc. Regularly interact with audience Ex. updates, questions/polls, pictures, videos, “like” and “share” relevant stories
Guidelines and Best Practices *Adapted in part from the WWU Social Media Committee FERPA Guidelines and Best Practices
Student Privacy Get Permission 1) K-12 youth MUSThave parental permission 2) Ask coaches (18+) for permission BEST PRACTICE: Get written permission beforeyou take pictures/videos Some Grey Areas Photographing a large crowd of people 2) Subjects are not easily identifiable When in doubt: Consult Campus Communications Offices
Become a Social Media Rockstar! 1) Be Consistent! * Post at minimum 1-3 times per week 2) Be Relevant! * Articles, Successes, upcoming events, etc. 3) Be Social! * Ask questions, post funny memes (PG), other interesting things!
How does this help my program? Promotes Impacts to Campus Community Supports Marketing and Branding of College Access Coaching Highlights Program Success to Future and Potential Funders
Try it! Like us on Facebook! Use #CAC2014 Questions? Contact Marc at firstname.lastname@example.org or 360-650-6476