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Unleashing iPad: From Development to Commercialization

Explore the journey of iPad from concept to market, revealing Apple's strategic approach, technological advancements, and market reception. Discover the evolution of the portable device that revolutionized consumer electronics and education sectors.

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Unleashing iPad: From Development to Commercialization

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  1. Diffusion of the iPad Stephanie Fuhs Walden University EDUC 7101-2

  2. Need • Make the computer portable • Eliminate the keyboard

  3. Research • Apple has a strong research and development program • Investigated ways to eliminate the keyboard • Protoype was successful, but Jobs postponed production because it would work better as a mobile phone

  4. Development • Initially iPad was marketed to consumers looking to move to tablet PCs • Gradually built a following in education markets • 1st generation lacked printing and file sharing abilities

  5. Commercialization • Assembled by Foxconn in China • Components are developed and manufactured by multiple companies • Only available through Apple, eventually available through other distributors

  6. References • Apple (2011). Product images and info: iPad. Retrieved from http://www.apple.com/pr/products/ipad/ipad.html • Apple. (2011). iPad2. Retrieved from http://www.apple.com/ipad/ • Associated Press (2010, June 2). Jobs says iPad idea came before iPhone. Retrieved from http://www.foxnews.com/scitech/2010/06/02/jobs-says-ipad-idea-came-iphone/ • Saint, N. (2010, March 31). Where in the world is my iPad?. Retrieved from http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2010/03/31/businessinsider-where-in-the-world-is-my-ipad-2010-3.DTL • Time Magazine Business (2007, January 12). The apple of your ear. Retrieved from http://www.time.com/time/magazine/article/0,9171,1576854,00.html

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