S EARCH E NGINE O PTIMIZATION. Just the basics…. What is SEO?. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Wikipedia.
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Just the basics…
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.
“performance” = getting seen and getting clicked on
You’re right, it can’t!
…our technology usesthe collective intelligence of the web to determine a
<TITLE>SignOnSanDiego.com > News > Metro -- Angler injured in fall after he's stung by fish</TITLE>
<TITLE> San Diego man injured in fall after being stung by fish -- Union-Tribune, Metro News </TITLE>
Possible keywords: Padres, San Diego, baseball, sliding into first, Union-Tribune
<META NAME="description" CONTENT="MISSION BEACH: A 19-year-old San Diego fisherman was seriously injured about 6 a.m. yesterday when he was apparently stung by a rockfish and then fell between large boulders on a jetty.">
What other purposes?
Use a "keyword" meta-tag to list keywords
for the document. Use a distinct list of
keywords that relate to the specific page
on your site instead of using one broad set
of keywords for every page.
<META NAME="keywords" CONTENT="San Diego Union-Tribune, San Diego metro news, South Bay, Imperial Beach, East County, downtown, Chula Vista, Hillcrest, North Park, Pacific Beach, Mission Beach, Mission Hills, Ocean Beach, Point Loma, National City, La Jolla, Scripps Ranch, University City, Mira Mesa, Otay Mesa, San Ysidro, border, Kearny Mesa, South Park, Balboa Park, Golden Hill, Bankers Hill, Lindbergh, airport, Logan Heights, Lemon Grove, breaking news, local news, sports, newspaper, union trib, U-T, uniontrib, San Diego Union-Tribune, business, el cajon, santee, mira mesa, la jolla, pacific beach, san carlos">
MISSION BEACH: A 19-year-old San Diego fisherman was seriously injured about 6 a.m. yesterday when he was apparently stung by a rockfish and then fell between large boulders on a jetty.
The man, who was not identified, was pulled from where he fell by two friends, who called 911.
The man was treated on the Mission Beach jetty by paramedics and taken to a La Jolla hospital, said Lt. Andy Lerum of the San Diego Lifeguard Service. Lerum said the man's injuries were not expected to be life-threatening.
Otherwise, 137,000 people visited San Diego beaches yesterday. Lifeguards performed 40 rescues. No other people were seriously injured, officials said.
Mission beach fish sting
Dude stung by fish
Man stinged by fish
Jetty in mission beach
San Diego man gets stung
Rock fish stinging
Padres manager Bud Black with pitcher Cha Seung Baek.
<img src="http://media.signonsandiego.com/img/photos/2008/07/13/JM_Braves287687x3_9x0445.jpg" width="350" />
<img src="http://media.signonsandiego.com/img/photos/2008/07/13/JM_Braves287687x3_9x0445.jpg ALT="Padres manager Bud Black with pitcher Cha Seung Baek." width="350" />
Barack Obama speaking at the San Diego Convention Center
John McCain speaking at the San Diego Convention Center
Barack Obama greeting supporters at the San Diego Convention Center
4.5 billion searches
180+ search engines
300 million keywords
Dogpile & Metacrawler
Our headlines are selected entirely by computer algorithms, based on factors like how often and where a story appears online. Google News has no human editors selecting stories or deciding which ones deserve top placement.
This is very much in the tradition of Google Web Search, which relies on the collective judgment of online publishers to determine which sites offer the most valuable and relevant information. Similarly, Google News relies on the collective judgment of online news organizations to determine which stories are most deserving of inclusion and prominence on the News homepage.
A Google News sitemap is a file that allows you to have more control over the content you submit to Google News. It also helps speed up the discovery of your pages, an important first step in the article crawling and indexing processes.
Creating a News sitemap allows you to tell us about all your news articles, their publication date and keywords. We especially recommend using a News sitemap if your site is new, has dynamic content or requires users to follow several links to reach your news content.