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Using SEM Principles to  Understand Enrollment Behaviors  of Need-Based Aid Recipients. Tomika Ferguson David Johnson Indiana University November 12, 2013. Presentation Outline. The 21 st Century Scholarship Program Enrollment behaviors s tudy Cohort demographics Student responses

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Using sem principles to understand enrollment behaviors of need based aid recipients

Tomika Ferguson

David Johnson

Indiana University

November 12, 2013

Presentation outline
Presentation Outline

  • The 21st Century Scholarship Program

  • Enrollment behaviors study

    • Cohort demographics

    • Student responses

  • Implications for practice

  • Institutional strategies to address target populations

  • Discussion

Enrollment behaviors study
Enrollment Behaviors Study

Office of Enrollment Management -Mindset for Success Campaign:

  • Where is the greatest cross-section and opportunity for reaching low-income students?

    Proposed solution:

  • Define and better understand the enrollment behaviors of 21st Century Scholars who are current students.

The 21 st century scholars program
The 21st Century Scholars Program

21st Century Scholars State Program

  • Created in 1990 by the state of Indiana

  • Students sign up in 7th and 8th grade

  • Covers tuition and fees at a public, in-state institution

    21st Century Scholarship Covenant Award

  • Created in 2007 by Indiana University - Bloomington

  • Grant funding to cover the costs of room/board and books

  • Excludes summers, transfers.

Enrollment behavior cohort demographics
Enrollment behavior:cohort demographics

Goal one understand the demographics of the last three cohorts 2010 2011 2012

Goal One: Understand the Demographics of the Last Three Cohorts(2010, 2011, 2012)


Cohort demographics
Cohort Demographics

*In 2010, the Office of Enrollment Management hired a Graduate Assistant charged enhancing the recruitment of 21st Century Scholars.

**The fall 2013 incoming freshman cohort consisted of 699 21stCentury Scholars.

Goal two understand the timing of application and paid deposits

Goal Two: Understand the Timing of Application and Paid Deposits


Application submission dates
Application Submission Dates



Goal three identify 21 st century scholars who receive merit aid

Goal Three: Identify 21st Century Scholars who Receive Merit Aid


Automatic academic scholarship1
Automatic Academic Scholarship


Enrollment behavior student responses
Enrollment behavior:Student RESPONSES

Soliciting student feedback
Soliciting Student Feedback

Two methods:

  • Online survey

    • 122 responses from over 1200 emails

  • Student focus groups

    • 2 focus groups

    • 9 participants

  • Nine questions

What influenced you to attend college
What influenced you to attend college?

  • Family

  • Better life/future

  • Get a better education

  • “Personal economic struggle”

    “Almost all of my cousins ended up joining the military because they either flunked out of college or because they didn’t have the desire to attend. I wanted to have a future other than joining the service, and have always been pushed by my parents to go to a good college to better my future, and therefore, I worked hard to make this opportunity available to me.”

Did you receive any information from iu that was helpful in preparing for college
Did you receive any information from IU that was helpful in preparing for college?

  • Special scholarship/support programs

  • Academic/major focused

  • Deadlines for upcoming IU dates

  • Event invitations

  • *Print materials

    “Hudson-Holland recruiters came to my high school to speak about the scholarships they offered…I also signed up for the school and program information to be sent to my house.”

What were the major factors
What were the major factors…? preparing for college?

Important when considering college?

Influenced you to enroll at Indiana University?


Campus visits

Comfort on campus



  • Location

  • Affordability

  • Size

  • Academic Program

  • Prestige

  • Campus beauty

  • Campus traditions

  • Student involvement

“The main factor was money. I knew that if I wanted to attend college, I would have to pay for it myself because my parents could not afford to send me. I knew IU was the place for me.”

When you were accepted to college what did you know about paying for it
When you were accepted to college, what did you know about paying for it?

  • Familiarity with the 21st Century Scholarship Program

  • Existence of (institutional) scholarship opportunities

  • Nothing

  • Federal funding

  • Optimism

  • Loans

    “I knew it was expensive and I was getting help through the 21st Century Scholars (program). I was very worried about burdening my parents with financial need that they could not meet.”

In what ways did the financial aid offered by iub impact your decision to attend
In what ways did the financial aid offered by IUB impact your decision to attend?

  • Had little influence on decision to attend

  • “It honestly didn’t impact my decision because other schools I had looked at were similar in cost and financial aid.”

  • Positively influenced decision to attend

  • “It influenced my decision greatly. The only reason I was able to attend was due to the 21st Century Scholars and IU Covenant. If it wasn’t for these scholarships then my only other option would have been going to a community college.”

Implications for future practice institutional
Implications for Future Practice (Institutional) your decision to attend?

  • Examine Admissions/Scholarships/Financial Aid message timing

    • Early communication

    • Communication based on institution dates

  • Consider language of emails and print materials to be

  • Place importance on non-Admissions contact with low-come students (communication, shared materials)

  • Remember competitors

Where iub admits go if not iu indiana residents going in and out of state
Where IUB Admits Go If Not IU: your decision to attend?Indiana Residents Going in and Out of State


New initiatives in progress
New Initiatives in Progress students

  • Community Based Organizations – new position

  • Mindset for Success communication to 21st Century Scholar students and guidance counselors (Based on Hoxby research)

  • I’m First Campaign with Center for Student Opportunity

  • Pilot Program: Reminder texts to African American students in process of completing application


The story of net cost how to apply and do we a ccept a pplication f ee w aivers
The Story of Net Cost, How to Apply, and Do We studentsAccept Application Fee Waivers?!!


Get your mind set for success
Get Your Mind Set For Success students


Mindset for success campaign
Mindset for Success Campaign students


I m first purpose
I’m First Purpose students

  • The I’m First website hosted by the Center for Student Opportunity, provides IU with a direct connection with over 2500 community based organizations (CBOs) across the country who serve a diverse population of middle- and high-school students who are primarily first-generation college students.

  • Through I’m First, IU has the opportunity to communicate with thousands of first-generation college students who are interested in pursuing a bachelor’s degree.

  • Lastly, I’m First serves as a platform for IU to demonstrate a focused effort to recruit students from a targeted population by sharing information about key programs that support students at different phases of the undergraduate experiences in their nationally recognized guidebook, Guide to College. This book is in high schools, middle schools, CBOs, and homes around the country. 


Recap of presentation
Recap of Presentation students

  • The 21st Century Scholarship Program

  • Enrollment behaviors study

    • Cohort demographics

    • Student responses

  • Implications for practice

  • Institutional strategies to address target populations

Discussion students

Dr. David Johnson, Vice-Provost

Office for Enrollment Management

Tomika Ferguson, Graduate Assistant

Office of Scholarships