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Usage Number of Pages Found by Search Engines for Business Analytics Alex Zolot, PhD Alex.Zolot@StatVis.com Rick Castro Rick.Castro@StatVis.com StatVis Consulting, San Diego. 2. Usually to get info from the Internet – 2 stage process: 1. Google to get a list of links;

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Usage number of pages found by search engines for business analytics alex zolot phd

Usage Number of Pages Found by Search Engines for Business Analytics

Alex Zolot, PhD

Alex.Zolot@StatVis.com

Rick Castro

Rick.Castro@StatVis.com

StatVis Consulting, San Diego


Usage number of pages found by search engines for business analytics alex zolot phd

2

Usually to get info from the Internet – 2 stage process:

1. Google to get a list of links;

2. Follow the links to specific web sites for requisite information.

Directly:

The number of searches with the query - Google Insights

or

2) The number of pages found by a search engine - GoogMeter


Usage number of pages found by search engines for business analytics alex zolot phd

Usage Number of Pages Found by Search Engines for Business Analytics

Alex Zolot, PhD

Alex.Zolot@StatVis.com

Rick Castro

Rick.Castro@StatVis.com

StatVis Consulting, San Diego


Usage number of pages found by search engines for business analytics alex zolot phd

4

GoogMeter (www.googmeter.com)


Usage number of pages found by search engines for business analytics alex zolot phd

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GoogMeter : Output


Usage number of pages found by search engines for business analytics alex zolot phd

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GoogMeter : Calculation of Indexes

Totals of #Pages Found: by columns -    Tot(Obj)  

by rows -    Tot(Prop)   

overall - Tot   

Empirical probabilities:   p(Obj) = Tot(Obj) /Tot

p(Prop) = Tot(Prop) /Tot

Expected number of pages:

  E(Obj, Prop) = Tot * p(Obj) * P(Prop)

Indexes: Ind(Obj, Prop) = 100 * N(Obj, Prop) / E(Obj, Prop)


Usage number of pages found by search engines for business analytics alex zolot phd

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GoogMeter : Too variants for bubble's volumes:

Volume    ~    ( N - E )2 / E

2. Volume   ~    | ln ( Ind / 100 ) | = | ln ( N / E ) |


Usage number of pages found by search engines for business analytics alex zolot phd

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Usage of Googmeter for Business Analytics.

Quality of Products

Comparison of HW brands.


Usage number of pages found by search engines for business analytics alex zolot phd

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Usage of Googmeter for Business Analytics.

Quality of Products

Comparison of SW brands.


Usage number of pages found by search engines for business analytics alex zolot phd

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Usage of Googmeter for Business Analytics.

Quality of Products

Comparison of SW brands – visual. of 4 parameters.


Usage number of pages found by search engines for business analytics alex zolot phd

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Usage of Googmeter for Business Analytics.

Marketing

Comparison of HW brands by country


Usage number of pages found by search engines for business analytics alex zolot phd

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Usage of Googmeter for Business Analytics.

Marketing

Comparison of HW brands by university associations


Usage number of pages found by search engines for business analytics alex zolot phd

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Time Series.

Time series for HW brands from Googmeter


Usage number of pages found by search engines for business analytics alex zolot phd

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Time Series.

Time series for HW brands. Comparison between smoothed Googmeter (left axis, solid lines) and Google Insight (right axis, dashed lines) data.


Usage number of pages found by search engines for business analytics alex zolot phd

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Time Series.

Time series for Google Insights number of searches for “Sun Microsystems” (black solid line) and volume of stocks trade with “JAVA”(red dashed line).


Usage number of pages found by search engines for business analytics alex zolot phd

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References

[1] Douwe Osinga Mapped Web

http://douweosinga.com/projects/mappedweb

[2] Michael Cavaretta, Sales Forecasting Using Google Searches. SAS 2008 Data Mining Conference, Las Vegas,

www.sas.com/events/dmconf/abstract.html#cavaretta


Usage number of pages found by search engines for business analytics alex zolot phd

Usage Number of Pages Found by Search Engines for Business Analytics

Alex Zolot, PhD

Alex.Zolot@StatVis.com

Rick Castro

Rick.Castro@StatVis.com

StatVis Consulting, San Diego