Advertising Allocation Problem  for TV Networks  Using Column Generation Preloader

Advertising Allocation Problem for TV Networks Using Column Generation - PowerPoint PPT Presentation


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Advertising and Media Industry. A Giant Industry Television/Cable Networks,Radio Stations, Newspapers, Internet, ? etcTotal expenditure: $101.60 billion in 2000 (CMR news, 3/20, 2001). Advertising and Media Industry. Two parties: Media and Adverti

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