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At Pear Lemon Leads, we are reviewing some of the best LinkedIn lead generation tools available, so you donu2019t have to.<br>And this week, on Pearl Lemon Leadu2019s LinkedIn Lead Generation Tool Review, weu2019ll be discussing LinkedIn Sales Navigator review.<br>
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LinkedIn is one of the premier lead generation platforms used today. On LinkedIn, you have access to hundreds of millions of users who are looking for the same thing as you: to do business. In other words, you’d be a fool not to take advantage of this platform for generating leads. But even though LinkedIn is amazing, it can always be better. After all, nothing is perfect. Luckily, there are tons of tools and add ons that can help with lead generation on LinkedIn, from finding more qualified leads to streamlining outreach. In fact, there may be TOO many tools. Because how do you decide which ones to use? How do you know which ones are best?
That’s where we come in. At Pear Lemon Leads, we are reviewing some of the best LinkedIn lead generation tools available, so you don’t have to. And this week, on Pearl Lemon Lead’s LinkedIn Lead Generation Tool Review, we’ll be discussing LinkedIn Sales Navigator review.
WHAT SALES NAVIGATOR DOES LinkedIn Sales Navigator is a tool developed by LinkedIn that is meant to help you find other LinkedIn users who are likely to become quality leads. What we mean by quality leads is people who are: ● ● ● ● More like your target audience Will have a use/need for what you are offering In your field A key decision-maker These aspects are important in a lead because it means there is a greater chance that they will become a customer.
Well, can’t you just do this with LinkedIn by itself? Sure, but LinkedIn Sales Navigator makes this MUCH easier. How? Let’s allow LinkedIn to answer that one: “Sales Navigator features a powerful set of search capabilities, improved visibility into extended networks, and personalized algorithms to help you reach the right decision-maker,” per LinkedIn. So basically, LinkedIn Sales Navigator helps you find more leads with improved searching features and gives you better information on your results.
HOW SALES NAVIGATOR WORKS If you have a LinkedIn profile, you can easily add this tool there. The LinkedIn sales navigator account is under the same profile, and luckily they offer a 1-month trial so you can see if you like it. The main feature of LinkedIn Sales Navigator is its advanced search function.
You start how you normally would by typing in some keywords to find people in your target market – your potential prospects. What the LinkedIn Sales Navigator advanced search does is provide you with a ton of filters to narrow down the field, saving you the time and effort of going through potentially hundreds of search results and bringing you the most relevant prospects. People search filters: ● ● ● ● ● ● ● Size of company Company type (public, private, non-profit, etc.) Exclude contacted leads, saved leads and viewed leads Group membership Leads following your company Mentioned leads Leads with recent job changes
● ● ● ● ● ● ● ● ● ● Recent LinkedIn lead activity Leads with shared experiences/commonalities LinkedIn member since Location by postal code radius Posted content keyword Search within my accounts Seniority level Title (past/past or current/past not current) Number of years at current company Years of experience in current position
OTHER FEATURES The search filters are probably the main function of the Sales Navigator tool, but it also has several other features that you can take advantage of to find more leads, as well as make your LinkedIn experience more convenient. Here are some other great features of LinkedIn Sales Navigator.
THE REVIEW Now that we’ve gone over what LinkedIn Sales Navigator can do for you, it’s time for the review! Honestly, it’s a great tool. It’s pretty easy to use, and it will help you find some real high-quality prospects with its search filters, similar prospects button, and other functions. You can create personalized outreach messages and get more potential customers on this sales navigator app. It can also help with the outreach process by giving you valuable information on your potential leads and access to Inmail. But it’s only worth it if you actively use LinkedIn regularly and are willing to put in the effort to find prospects and turn them into leads. It isn’t going to do everything for you.