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Enhancing Mobility Management in Large Institutions: CIVITAS-ELAN Measure Overview

This presentation by Marko Matulin from the University of Zagreb discusses the CIVITAS-ELAN Measure 4.4 focused on mobility management for large institutions. It outlines the objectives, implementation processes, and outcomes of the initiative aimed at increasing commuter rates via alternative transport modes. Key highlights include the development of travel plans for eight institutions, successful workshops, and the establishment of a ride-matching website. Lessons learned emphasize the importance of effective communication and community engagement to promote sustainable transport options.

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Enhancing Mobility Management in Large Institutions: CIVITAS-ELAN Measure Overview

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  1. Marko MatulinUniversity of ZagrebFaculty of Transport and Traffic SciencesZagreb, 21 October2013 CIVITAS-ELAN Measure 4.4: Mobility management for large institutions

  2. Presentation overview • Measureobjectives • Implementationprocess • Measureoutcomes • Impactevaluation • Processevaluation • Lessionslearnedfrom the process CIVITAS-ELAN presentation, M. Matulin

  3. Measureobjectives • Focus on 8 institutions in the corridor • Develop travel plans for them • Increase the number of employees and students commuting by alternative modes by 10% • Increase the average number of passengers in cars by 20% • Increase the average use of carpooling in institutions in the corridor by 15% CIVITAS-ELAN presentation, M. Matulin

  4. Implementationprocess • 23 institutions were approached; 8 were willing to participate • 6 private companies and 2 student dormitories • Individual modal split survey was conducted in each institution • Several workshops organized for employees: • Purpose of the project and the measure • What are travel plans • What are the alternatives (biking, carpooling)and how to use them CIVITAS-ELAN presentation, M. Matulin

  5. Implementationprocess • Promotional movie filmed: link • Ride-matching web site developed: http://www.fpz.unizg.hr/autozasve/ • Free bikes for students: STUDOCIKL (together with the measure 4.11) • Measure leader participated on numerous TV and radio shows promoting the measure CIVITAS-ELAN presentation, M. Matulin

  6. Measureoutcomes • Number of carpools arrangements increased: • within the target group “employees”–from 8 in 2009 to 36 in 2012 • among student population – from 26 in 2009 to 74 in 2012 • 8% more employees stated that they are willing to use carpooling as one of the transport alternatives when travelling to work (from 46% in 2009 to 54% in 2012) • On the city level no impact – measure was “too small” to leave a mark on the overall figures CIVITAS-ELAN presentation, M. Matulin

  7. Lessons learned • Communication can be difficult especially in the early stages: • Invest extra effort in communication  Key is to motivate people to make a change • Use cheap but “smart” tools such as multimedia • Try to include media (TV, radio, newspapers) • Combine the impact of different measures • Create synergies CIVITAS-ELAN presentation, M. Matulin

  8. Thank you for your attention! University of Zagreb Faculty of Transport and Traffic Sciences • http://www.fpz.unizg.hr • Marko Matulin • Department ofIntelligent transport systems mmatulin@fpz.hr CIVITAS-ELAN presentation, M. Matulin

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