International Business Strategy 301LON. Defining International Business. Unit: 2 Knowledgecast : 1. Module Learning Outcomes. Demonstrate a sound appreciation of current strategic management concepts
“ Performance of trade and investment activities by firms across national borders.”
(Cavusgil et al 2008:4)
Strategies Emerging from the Integration Responsiveness
Joint venture (local partner)
Control over foreign activities
Amount of resources committed to foreign market
Whirlpool’s Dramatic Turnaround Through Internationalisation
Read the closing case on page 57 of your required textbook by
Cavusgil, Knight and Reisenberger ‘International Business’ in
preparation for this seminar.
Remember that this is group work were participation is expected.
You are to prepare powerpoint presentation and be ready to present
and answer questions on you analysis.
Individual contributions will be assessed during the seminar session.
This is your first opportunity as a group to read through the major case
study and the assessment brief (see Unit 5) collectively and highlight
Discuss as a team;
1. What are the key activities involved in this assessment
2. Who will be responsible for each activity
3. When the activities will need to be completed
4. How you can guarantee SUCCESS (what will success look/feel/sound like?)
Be prepared to share your plans with your tutor.