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E-Retail & E-Commerce marketing strategies to boost sales

E-commerce has taken the retail world by storm. According to a study by Forrester, online retail sales are expected to reach $523 billion this year, up from $435 billion in 2017. This increase is largely due to the fact that more and more people are shopping online. In order to stay competitive, ecommerce businesses need to adopt effective marketing strategies.

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E-Retail & E-Commerce marketing strategies to boost sales

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  1. www.paxcom.ai E-Retail & E-Commerce marketing strategies to boost sales E-commerce has taken the retail world by storm. According to a study by Forrester, online retail sales are expected to reach $523 billion this year, up from $435 billion in 2017. This increase is largely due to the fact that more and more people are shopping online. In order to stay competitive, ecommerce businesses need to adopt effective marketing strategies. This article will discuss some of the most effective e-retail and e-commerce marketing strategies. 1. Make sure your website is optimised for search engines One of the most important things you can do to market your ecommerce business is to ensure that your website is optimised for search engines. This means making sure that your site appears as high up in the search results as possible. You can do this by carrying out keyword research and using relevant keywords throughout your site. 2. Use social media to your advantage Social media is a powerful marketing tool that all businesses should be utilizing. If you’re not already using social media to promote your ecommerce business, you’re

  2. missing out on a huge opportunity. Platforms such as Facebook, Twitter and Instagram can be used to raise awareness of your brand and drive traffic to your website. 3. Use email marketing Email marketing is another effective way to reach out to potential customers. By collecting email addresses from your website visitors, you can then send them regular updates about your latest products, offers and deals. This is a great way to keep your business top of mind and encourage people to make a purchase. 4. Offer discounts and coupons Everybody loves a bargain, so offering discounts and coupons is a great way to entice people to shop with your ecommerce business. You can promote your latest deals and offers through your website, social media channels and email marketing campaigns. 5. Run targeted online ads Another way to reach potential customers is to run targeted online ads. By targeting your ads at people who are most likely to be interested in what you’re selling, you can increase the chances of making a sale. Google AdWords and Facebook Ads are two popular platforms that offer this service. 6. Use retargeting Retargeting is a form of online advertising that allows you to show ads to people who have already visited your website. This is a highly effective way to remind potential customers about your ecommerce business and encourage them to make a purchase. 7. Implement an SEO strategy An SEO (search engine optimization) strategy is another great way to improve your website’s visibility and ranking in the search results. By optimizing your site for the search engines, you can increase the chances of people finding your ecommerce business when they’re looking for what you sell. 8. Write compelling product descriptions

  3. When people are shopping online, they can’t physically see or touch the products they’re interested in. This is why it’s so important to write compelling product descriptions that accurately portray the items you’re selling. Your product descriptions should be clear, concise and persuasive. 9. Use high-quality images In addition to writing great product descriptions, it’s also important to use high- quality images. This is because people are more likely to make a purchase if they can see what they’re buying. Product photos should be clear, well-lit and show the item from multiple angles. 10. Create helpful videos Another way to give potential customers a better idea of what you’re selling is to create helpful videos. Videos can be used to showcase your products, demonstrate how they work and give people a better idea of what they’re buying. You can post these videos on your website, social media channels and YouTube. By following these tips, you can create an effective marketing strategy for your ecommerce business. By optimizing your website, using social media and email marketing, and running targeted online ads, you can reach more potential customers and make more sales.

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