Value from sustainability

1. Value from sustainability Jessica Sansom Innocent Drinks

2. introducing innocent We started small

3. our smoothie family We now have a little family of smoothies

4. We’ve experienced pretty rapid growth our sales 4

5. innocent 2010 vision Right now we have a clear vision of what we want to achieve Europe’s favourite little smoothie company

6. core philosophy But we have an over-riding principle by which we make all decisions Create a business we can be proud of a.k.a The Nursing Home Test

7. company values This drives our 5 values Create a business we can be proud of Be natural Be entrepreneurial Be responsible Be commercial Be generous • Keep it human, put people first • Make 100% natural, delicious, healthy stuff, 100% of the time • Act and talk naturally, treating others as you would want to be treated. • Chase opportunities and be responsive • Be creative and challenge the status quo • Prove it can be done • Leave things a little better than we find them • Move towards only zero or positive impacts • Create growth and profit for us and our customers • Be tough, and be fair • Think clearly, act decisively and keep the main thing, the main thing • With time where needed • With praise wherever possible • With wealth with those that deserve it

8. value from sustainability Clean Technology Realise major improvements through new clean technology. Stay competitive in resource-constrained future. = Innovation and repositioning Base of the pyramid Focus purpose on the major global environmental and social issues. Meet unmet needs of emerging markets and future generations. = Growth and trajectory Tomorrow Resource efficiency Lower costs and risks by reducing resource use. Eliminating waste either at source or use as a useful input = Cost and risk reduction Product Stewardship Assume responsibility for product’s entire life cycle. Engage with stakeholders. = Reputation and legitimacy Today Internal External Source: S. Hart 1997, Beyond Greening: Strategies for a sustainable world

9. sustainability strategy We think being sustainable is relatively straightforward Produce 100% healthy, 100% natural drinks Made from socially and environmentally conscious ingredients In market leading sustainable packaging Produced by a resource efficient business Sharing some of wealth created with people who deserve it 100%naturaldrinks ethicalingredients sustainablepackaging resource-efficientbusiness sharing theproceeds

10. sustainability strategy In the supply chain, it is about 3 things Produce 100% healthy, 100% natural drinks Made from socially and environmentally conscious ingredients In market leading sustainable packaging Produced by a resource efficient business Sharing some of wealth created with people who deserve it 100%naturaldrinks ethicalingredients sustainablepackaging resource-efficientbusiness sharing theproceeds

11. sustainability strategy Firstly, its about our fruit supply Produce 100% healthy, 100% natural drinks Made from socially and environmentally conscious ingredients In market leading sustainable packaging Produced by a resource efficient business Sharing some of wealth created with people who deserve it 100%naturaldrinks ethicalingredients sustainablepackaging resource-efficientbusiness sharing theproceeds

12. ethical ingredients We want to source sustainable fruit • Suppliers required to meet minimum standards for sustainable sourcing • Spend prioritised on farms with the highest accreditations • Increase the supply of certified fruit through funding and other resources

13. ethical ingredients We really like the Rainforest Alliance • Covers both social and environmental issues • Encourages farms to build their skillsand capabilities • Works with all types and sizes of farms • Undertaken by local NGOs

14. GCTTF Last year we kicked off a 3 year programme to Get Closer to the Fruit

15. sustainability strategy After the fruit, its about the packaging Produce 100% healthy, 100% natural drinks Made from socially and environmentally conscious ingredients In market leading sustainable packaging Produced by a resource efficient business Sharing some of wealth created with people who deserve it 100%naturaldrinks ethicalingredients sustainablepackaging resource-efficientbusiness sharing theproceeds

16. Sustainable packaging We look for 4 main sustainability criteria for our packaging formats: • To use recycled or renewable materials • To use as little material as possible • To use packaging formatswith a low carbon footprint • To use packaging formatsfor which there is a widely available sustainable waste management option

17. reduce virgin finite materials We have been making progress in reducing our use of virgin PET

18. reduce virgin finite materials Last month we achieved our ambition of a 100% rPET bottle 20% less plastic 100% recycled raw material 55% less carbon 100% recyclable

19. sustainability strategy Finally, we want to be as efficient as possible Produce 100% healthy, 100% natural drinks Made from socially and environmentally conscious ingredients In market leading sustainable packaging Produced by a resource efficient business Sharing some of wealth created with people who deserve it 100%naturaldrinks ethicalingredients sustainablepackaging resource-efficientbusiness sharing theproceeds

20. the basics We started with the things that just made common sense

21. measuring our carbon footprint Two carbon audits in 2006 identified where the carbon was

22. measuring our carbon footprint Agrochemicals are a major contributor

23. measuring our carbon footprint Packaging is the biggest issue for bottles – rPET reduced the total by 18%

24. measuring our carbon footprint It was also clear we needed to help our suppliers realise savings

25. suppliers going green One manufacturer has halved their use of land fill … 54%

26. suppliers going green … and moved to renewable energy

27. Sustainability is not a separate function Sponsor Lead Rich Jess Packaging Technical Production how to resource sustainability

28. achieving a balance Sustainability is not a perfect solution – it’s a balancing act Planet Viable naturalenvironment Sustainable development Profit SufficientEconomy People Nurturingcommunity

29. sustainability strategy We believe a sustainable supply chain delivers enormous value to our business Produce 100% healthy, 100% natural drinks Made from socially and environmentally conscious ingredients In market leading sustainable packaging Produced by a resource efficient business Sharing some of wealth created with people who deserve it 100%naturaldrinks ethicalingredients sustainablepackaging resource-efficientbusiness sharing theproceeds