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Kansas Corporation Commission Workshop on Energy Efficiency Quick Start Programs Sue Nathan Applied Energy Group, Inc. Objective (and Definition).

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Kansas Corporation Commission

Workshop on Energy Efficiency

Quick Start Programs

Sue Nathan

Applied Energy Group, Inc.


Objective and definition
Objective (and Definition)

  • Use the experiences from elsewhere to choose programs that are highly likely to pass a TRC test, and which can be staged and implemented quickly and successfully

  • “Good enough is better than perfection when it comes to getting started with energy efficiency. ”



Almost yes
Almost Yes

  • You will never get perfection.

  • Any analysis, any evaluation you do is still, and always will be, an estimate.

  • WHY?


Program impacts over simplified
“PROGRAM” impacts – (over-simplified)

Weather normalized pre usage less weather normalized post usage for the participant

  • Weather normalized pre usage less weather normalized post usage for the non-participant

    = savings attributed to program

    Surveys and regression analysis can try and capture a variety of other issues that impacted energy use


Before you get started
Before you get started …

  • Know what is fueling your growth

    • Plug load on the electric side

    • Average residential use decline on gas side

  • Keep start up and ongoing costs separate (benefit cost analysis)

  • DO do all 5 benefit cost tests


Should kansas support qspps
Should Kansas support QSPPs?

Absolutely!

Yes!

Are you kidding me? Of course!

That’s a really silly question! Just my opinion.

Check it out, dude! Yeah man!

Why not?!


Portfolio design
Portfolio Design

  • QSPs are not exclusive

  • You should have a good balance of

    • Program types

    • Markets covered

    • Key end uses

  • Delivery

  • Give yourself enough lead time (even for QSPs)

  • Matrix portfolio


Program goal
Program Goal

  • What are you trying to accomplish?

  • Will you be able to measure your accomplishments? Examples to think about:

    • Low Flow Shower Heads

    • Insulation

    • Cooling System

    • CFLs

  • Do things well … you have one chance at a first impression


Don t forget
Don’t forget …

  • Energy Star

  • CEE

  • Trade Allies

    • Don’t go in and out of programs

    • Pilots are a mixed bag for them

  • Stay abreast of what’s happening throughout the country

    • CA, New England, MN, IA, WI

    • Conferences, Newsletters, Internet


Two key elements to success
Two key elements to success

Regardless of the program design, you also need…

A detailed

Implementation

Plan

An effective

Marketing

Plan


Implementation plan
Implementation Plan

  • Start at the beginning – how do customers enter the program?

  • Where do they go from there?

  • What is the workflow this generates?

  • Where are the decision points?

  • Where are the holding areas?

  • Where does it end?

  • At what points is data collected? Where is it stored?

  • Flowchart every step!

Hint: Find someone who likes to do this!


Marketing plan
Marketing Plan

  • Awareness vs Call to Action

  • Key messages

  • Communication Methods

  • Multi-touchpoint vs single point

  • Channel management

  • Affiliation marketing

  • Program names/umbrella name


Summary
Summary

  • Yes start with Quick Start…

  • Once you get some experience, expand if you want, especially to areas such as New Construction

  • Don’t try for perfection

  • Work as a team


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