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FINAL PROJECT The Client The Project The Competition The Process The Solution ANTITHESIS BRANDING McDonald’s PERSONAL PROFILER About Suzette. suzette chan. The Unitarian Church of Edmonton Established before the merger of the Unitarian and Universalist
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FINAL PROJECTThe Client The Project The Competition The Process The Solution ANTITHESIS BRANDING McDonald’s PERSONALPROFILER About Suzette • suzette chan • The Unitarian Church of Edmonton • Established before the merger of the Unitarian and Universalist • associations of North America 40 years ago • Older members diminish Universalist influence • Newer members don’t realize they are Unitarian Universalists • Proposal to change the name to Unitarian Universalist Church of Edmonton
FINAL PROJECTThe Client The Project The Competition The Process The Solution ANTITHESIS BRANDING McDonald’s PERSONALPROFILER About Suzette • suzette chan • Create a visual identity and identity system for the Unitarian Universalist • Church of Edmonton • Existing Name: • The Unitarian Church of Edmonton • Existing Logo:
FINAL PROJECTThe Client The Project The Competition The Process The Solution ANTITHESIS BRANDING McDonald’s PERSONALPROFILER About Suzette • suzette chan • Association Logos • Neighbouring Logos
FINAL PROJECTThe Client The Project The Competition The Process The Solution ANTITHESIS BRANDING McDonald’s PERSONALPROFILER About Suzette • suzette chan • Funky Logos
FINAL PROJECTThe Client The Project The Competition The Process The Solution ANTITHESIS BRANDING McDonald’s PERSONALPROFILER About Suzette • suzette chan • Ideas
FINAL PROJECTThe Client The Project The Competition The Process The Solution ANTITHESIS BRANDING McDonald’s PERSONALPROFILER About Suzette • suzette chan • First Sketches
FINAL PROJECTThe Client The Project The Competition The Process The Solution ANTITHESIS BRANDING McDonald’s PERSONALPROFILER About Suzette • suzette chan • Computer Renderings, Round One
FINAL PROJECTThe Client The Project The Competition The Process The Solution ANTITHESIS BRANDING McDonald’s PERSONALPROFILER About Suzette • suzette chan • Computer Renderings, Round One (Variations)
FINAL PROJECTThe Client The Project The Competition The Process The Solution ANTITHESIS BRANDING McDonald’s PERSONALPROFILER About Suzette • suzette chan • Back to the Drawing Board
FINAL PROJECTThe Client The Project The Competition The Process The Solution ANTITHESIS BRANDING McDonald’s PERSONALPROFILER About Suzette • suzette chan • Computer Renderings, Round Two
FINAL PROJECTThe Client The Project The Competition The Process The Solution ANTITHESIS BRANDING McDonald’s PERSONALPROFILER About Suzette • suzette chan • Final Logo
FINAL PROJECTThe Client The Project The Competition The Process The Solution ANTITHESIS BRANDING McDonald’s PERSONALPROFILER About Suzette • suzette chan • Stationery
FINAL PROJECTThe Client The Project The Competition The Process The Solution ANTITHESIS BRANDING McDonald’s PERSONALPROFILER About Suzette • suzette chan • Order of Service
FINAL PROJECTThe Client The Project The Competition The Process The Solution ANTITHESIS BRANDING McDonald’s PERSONALPROFILER About Suzette • suzette chan • Web Site
FINAL PROJECTThe Client The Project The Competition The Process The Solution ANTITHESIS BRANDING McDonald’s PERSONALPROFILER About Suzette • suzette chan
FINAL PROJECTThe Client The Project The Competition The Process The Solution ANTITHESIS BRANDING McDonald’s PERSONALPROFILER About Suzette • suzette chan