Program evaluation webinar series part 2
Download
1 / 159

Program Evaluation Webinar Series Part 2: - PowerPoint PPT Presentation


  • 191 Views
  • Updated On :

Program Evaluation Webinar Series Part 2:. “Getting Started and Engaging Your Stakeholders”. Presented by: Leslie Fierro and Carlyn Orians. Getting Started and Engaging Your Stakeholders. Leslie A. Fierro , MPH TKCIS Contractor NCEH/CDC [email protected] Carlyn Orians , MA,

Related searches for Program Evaluation Webinar Series Part 2:

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Program Evaluation Webinar Series Part 2:' - paul2


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Program evaluation webinar series part 2 l.jpg
Program Evaluation Webinar Series Part 2:

“Getting Started and

Engaging Your Stakeholders”

Presented by: Leslie Fierro and CarlynOrians


Getting started and engaging your stakeholders l.jpg
Getting Started and Engaging Your Stakeholders

CarlynOrians, MA,

Battelle Centers for Public Health Research and Evaluation

[email protected]

Presented November 20, 2008


Agenda l.jpg
Agenda

  • Definition of evaluation.

  • Difference between evaluation & research.

  • CDC’s Evaluation Framework.

  • The who, why, when & how of stakeholders.

  • Tangible examples of engaging stakeholders.



Evaluation definition 1 l.jpg
Evaluation: Definition 1

Evaluation is the systematic investigation of the merit, worth, or significance of an object.

-- Michael Scriven


Evaluation definition 2 l.jpg
Evaluation: Definition 2

Evaluation is the systematic assessment of the operation and/or the outcomes of a program or policy, compared to a set of explicit or implicit standards as a means of contributing to the improvement of the program or policy.

-- Carol Weiss


Evaluation definition 3 l.jpg
Evaluation: Definition 3

Evaluation is the systematic collection of information about the activities, characteristics, and outcomes of programs to make judgments about the program, improve program effectiveness, and/or inform decisions about future programming.

-- Michael Patton


The common element l.jpg
The Common Element

Note that all 3 of these statements share a common element. ..

…they all define evaluation as

a systematic and formalized endeavor.


Summative evaluations l.jpg
Summative Evaluations

  • Summative evaluations seek to judge a program by asking, “Should this project be…”

    • cancelled?

    • continued?

    • expanded?


Formative evaluations l.jpg
Formative Evaluations

  • Formative evaluations seek to use the evaluation findings.

  • They ask the question:

    • “Is the program being conducted as planned?”

    • “Is the program doing well?”

Formative evaluations seek to

improve programs or policies.


The cdc definition l.jpg
The CDC Definition

  • Evaluation is the systematic collection of information about the activities, characteristics and outcomes of the program to make judgments about the program, improve program effectiveness and/or inform decisions about future program development.


Research vs evaluation l.jpg
Research vs. Evaluation

Research and evaluation share methodologies

but ask different questions.

Specific to

Research

Specific to

Evaluation

Commonalities



Research findings l.jpg
Research Findings

Research is conducted to:

test and improve theories.

develop generalizable theories.

theories apply across different

settings, people, and times.



Evaluation findings l.jpg
Evaluation Findings

Evaluation results:

are not usually generalizable.

focus on a specific situation.

evaluation of a single program in a particular context.


Research vs evaluation17 l.jpg
Research vs. Evaluation

  • Evaluation asks:

    • “Is this program working?”

  • Research asks:

    • “Will this program work across multiple settings?”


The role of researchers l.jpg
The Role of Researchers

Researchers:

Play a single role as content experts.


The role of researchers19 l.jpg
The Role of Researchers

Researchers:

Play a single role as content experts.

Identify gaps in current knowledge.


The role of researchers20 l.jpg
The Role of Researchers

Researchers:

Play a single role as content experts.

Identify gaps in current knowledge.

Derive their own questions.


The role of researchers21 l.jpg
The Role of Researchers

Researchers:

Play a single role as content experts.

Identify gaps in current knowledge.

Derive their own questions.

Perform their own research.


The role of evaluators l.jpg
The Role of Evaluators

Evaluators:

Play multiple roles—facilitator, educator, scientific expert, etc.


The role of evaluators23 l.jpg
The Role of Evaluators

Evaluators:

Play multiple roles—facilitator, educator, scientific expert, etc.

Involve stakeholders.


The role of evaluators24 l.jpg
The Role of Evaluators

Evaluators:

Play multiple roles—facilitator, educator, scientific expert, etc.

Involve stakeholders.

Collaborate to identify and prioritize questions.


Slide25 l.jpg

“Research seeks to prove,

evaluation seeks to improve.”

M.Q. Patton

In a Nutshell…


The findings must be useful l.jpg
The Findings Must be Useful

  • To improve a program, the findings must be useful!

  • How?

  • The stakeholders must be involved.

  • The questions must be relevant to the program.

  • The findings must be credible to key stakeholders.


Getting started and engaging your stakeholders27 l.jpg
Getting Started and Engaging Your Stakeholders

  • The Who, When, Why, and How

  • of Stakeholder Involvement

  • in CDC’s Evaluation Framework


Who are the stakeholders l.jpg
“Who” are the Stakeholders?

  • Stakeholders are:

    • people and/or organizations that are

    • interested in the program, are

    • interested in the results of the evaluation and/or

    • have a stake in what will be done with the results of the evaluation.



Each program is different l.jpg
Each Program is Different

  • Develop a list of stakeholders at the start of any evaluation activity.


Which stakeholders matter most l.jpg
Which Stakeholders Matter Most?

  • Review your list of stakeholders and think strategically about these questions:

    • “Who do we need to…”


Which stakeholders matter most32 l.jpg
Which Stakeholders Matter Most?

  • Review your list of stakeholders and think strategically aboutthese questions:

    • “Who do we need to…”

    • enhance credibility?


Which stakeholders matter most33 l.jpg
Which Stakeholders Matter Most?

  • Review your list of stakeholders and think strategically about these questions:

    • “Who do we need to…”

    • enhance credibility?

    • implement program changes?


Which stakeholders matter most34 l.jpg
Which Stakeholders Matter Most?

  • Review your list of stakeholders and think strategically about these questions:

    • “Who do we need to…”

    • enhance credibility?

    • implement program changes?

    • advocate for changes?


Which stakeholders matter most35 l.jpg
Which Stakeholders Matter Most?

  • Review your list of stakeholders and think strategically about these questions:

    • “Who do we need to…”

    • enhance credibility?

    • implement program changes?

    • advocate for changes?

    • fund, authorize, or expand the program?


Why engage stakeholders l.jpg
“Why” Engage Stakeholders?

  • Engaging stakeholders is an important part of the CDC Evaluation Framework.

    • Involving stakeholders may be a requirement of your program.


Why engage stakeholders37 l.jpg
“Why” Engage Stakeholders?

  • Engaging stakeholders is an important part of the CDC Evaluation Framework

  • Stakeholders will add credibility.

    • If you want the results to be acted upon, they must be credible.


Why engage stakeholders38 l.jpg
“Why” Engage Stakeholders?

  • Engaging stakeholders is an important part of the CDC Evaluation Framework.

  • Stakeholders will add credibility.

  • Stakeholders may have resources to help.

    • Stakeholders may be able to contribute data, skills, analytical skills, etc.


Why engage stakeholders39 l.jpg
“Why” Engage Stakeholders?

  • Engaging stakeholders is an important part of the CDC Evaluation Framework.

  • Stakeholders will add credibility.

  • Stakeholders may have resources to help.

  • Stakeholders may be critical to implementing or advocating for action based on the results.


Why engage stakeholders40 l.jpg
“Why” Engage Stakeholders?

  • Engaging stakeholders is an important part of the CDC Evaluation Framework.

  • Stakeholders will add credibility.

  • Stakeholders may have resources to help.

  • Stakeholders may be critical to implementing or advocating for action based on the results.

  • You will build trust and understanding among program constituents.

    • Involving stakeholders helps to reduce fear of the evaluation process.


Why would stakeholders want to be involved l.jpg
“Why” Would Stakeholders Want to be Involved?

  • Get answers to their questions.


Why would stakeholders want to be involved42 l.jpg
“Why” Would Stakeholders Want to be Involved?

  • Get answers to their questions.

  • Learn about evaluation.


Why would stakeholders want to be involved43 l.jpg
“Why” Would Stakeholders Want to be Involved?

  • Get answers to their questions.

  • Learn about evaluation.

  • Influence the design and methods.


Why would stakeholders want to be involved44 l.jpg
“Why” Would Stakeholders Want to be Involved?

  • Get answers to their questions.

  • Learn about evaluation.

  • Influence the design and methods.

  • Protect their constituents.


Why would stakeholders want to be involved45 l.jpg
“Why” Would Stakeholders Want to be Involved?

  • Get answers to their questions.

  • Learn about evaluation.

  • Influence the design and methods.

  • Protect their constituents.

  • Motivated to help program succeed.


Slide46 l.jpg

CDC’s Evaluation Framework

STEPS

Engage stakeholders

Ensure use and share lessons learned

Describe the program

Standards

Utility

Feasibility

Propriety

Accuracy

Focus the evaluation design

Justify conclusions

Gather credible evidence


When and how can you engage stakeholders l.jpg
“When” and “How” Can You Engage Stakeholders?

  • You can use the CDC Evaluation Framework to engage stakeholders in:

    • identifying and prioritizing evaluation questions,

    • selecting credible sources, and

    • developing a plan for action based on evaluation results.


When and how can you engage stakeholders48 l.jpg
“When” and “How” Can You Engage Stakeholders?

  • You can engage stakeholders in every step of the evaluation process.

  • But… you don’t have to engage stakeholders

  • in all these ways in every evaluation.


How depends on l.jpg
“How” Depends on…

  • Evaluator preference.


How depends on50 l.jpg
“How” Depends on…

  • Evaluator preference.

  • Stakeholder preference.


How depends on51 l.jpg
“How” Depends on…

  • Evaluator preference.

  • Stakeholder preference.

  • Resources.


How depends on52 l.jpg
“How” Depends on…

  • Evaluator preference.

  • Stakeholder preference.

  • Resources.

  • Degree of trust or threats to credibility.


How depends on53 l.jpg
“How” Depends on…

  • Evaluator preference.

  • Stakeholder preference.

  • Resources.

  • Degree of trust or threats to credibility.

  • If there is a high degree of mistrust, engage stakeholders early in the evaluation process. This helps ensure that the results are viewed as credible and are acted upon.


Slide54 l.jpg

CDC’s Evaluation Framework

STEPS

Engage stakeholders

Ensure use and share lessons learned

Describe the program

Standards

Utility

Feasibility

Propriety

Accuracy

Focus the evaluation design

Justify conclusions

Gather credible evidence


Slide55 l.jpg

Engage stakeholders

CDC’s Framework Step 1

  • Who should be involved?

    • Develop list of potential stakeholders.

    • Decide which stakeholders are the most important to include.

STEP 1

Engage stakeholders

Ensure use and share lessons learned

Describe the program

Standards

Utility

Feasibility

Propriety

Accuracy

Focus the evaluation design

Justify conclusions

Gather credible evidence


Slide56 l.jpg

CDC’s Framework Step 2

  • Do stakeholders share a vision of what the program does and its intended outcomes?

    • Diverse views?

    • Similar views?

    • Engage them early in the process.

STEP 1

Engage stakeholders

Ensure use and share lessons learned

Describe the program

Describe the program

Standards

Utility

Feasibility

Propriety

Accuracy

Focus the evaluation design

Justify conclusions

Gather credible evidence


Slide57 l.jpg

CDC’s Framework Step 3

  • What are the most pressing and important evaluation questions for stakeholders?

  • What questions do they need answered to be able to take action?

  • What methods are available and preferred?

  • What will be considered “credible evidence”?

STEP 1

Engage stakeholders

Ensure use and share lessons learned

Describe the program

Standards

Utility

Feasibility

Propriety

Accuracy

Focus the evaluation design

Focus the evaluation design

Justify conclusions

Gather credible evidence


Slide58 l.jpg

CDC’s Framework Step 4

STEP 1

  • Gather evidence stakeholders will find credible.

Engage stakeholders

Ensure use and share lessons learned

Describe the program

Standards

Utility

Feasibility

Propriety

Accuracy

Focus the evaluation design

Justify conclusions

Gather credible evidence

Gather credible evidence


Slide59 l.jpg

CDC’s Framework Step 5

  • How do diverse stakeholders interpret the findings?

  • May engage stakeholders in the analysis.

  • Perhaps solicit their interpretation before results are finalized.

STEP 1

Engage stakeholders

Ensure use and share lessons learned

Describe the program

Standards

Utility

Feasibility

Propriety

Accuracy

Focus the evaluation design

Justify conclusions

Justify conclusions

Gather credible evidence


Slide60 l.jpg

CDC’s Framework Step 6

  • Which stakeholders can play a role in disseminating results or acting on findings?

  • This is a critical step for stakeholder involvement.

STEP 1

Engage stakeholders

Ensure use and share lessons learned

Ensure use and share lessons learned

Describe the program

Standards

Utility

Feasibility

Propriety

Accuracy

Focus the evaluation design

Justify conclusions

Gather credible evidence


Getting started and engaging your stakeholders61 l.jpg
Getting Started and Engaging Your Stakeholders

  • Tangible Examples of

  • Stakeholder Involvement

  • in the Evaluation Process


Example 1 asthma and home environment in low income apts l.jpg
Example #1 – Asthma and Home Environment in Low-Income Apts

  • Intervention to improve indoor environment for children with asthma via following activities:


Example 1 asthma and home environment in low income apts63 l.jpg
Example #1 – Asthma and Home Environment in Low-Income Apts

  • Intervention to improve indoor environment for children with asthma via following activities:

    • Provide education and training for apartment owners, building inspectors, maintenance vendors, and tenants regarding asthma triggers and housing codes.


Example 1 asthma and home environment in low income apts64 l.jpg
Example #1 – Asthma and Home Environment in Low-Income Apts

  • Intervention to improve indoor environment for children with asthma via following activities:

    • Provide education and training for apartment owners, building inspectors, maintenance vendors, and tenants regarding asthma triggers and housing codes.

    • Work with city officials to enhance existing housing code.


Example 1 asthma and home environment in low income apts65 l.jpg
Example #1 – Asthma and Home Environment in Low-Income Apts

  • Intervention to improve indoor environment for children with asthma via following activities:

    • Provide education and training for apartment owners, building inspectors, maintenance vendors, and tenants regarding asthma triggers and housing codes.

    • Work with city officials to enhance existing housing code.

    • Promote smoke-free housing.


Slide66 l.jpg

CDC’s Evaluation Framework

STEPS

Engage stakeholders

Ensure use and share lessons learned

Describe the program

Standards

Utility

Feasibility

Propriety

Accuracy

Focus the evaluation design

Justify conclusions

Gather credible evidence















Step 3 focus the evaluation design l.jpg
Step 3: Focus the Evaluation Design


Step 3 focus the evaluation design81 l.jpg
Step 3: Focus the Evaluation Design


Step 3 focus the evaluation design82 l.jpg
Step 3: Focus the Evaluation Design


Step 3 focus the evaluation design83 l.jpg
Step 3: Focus the Evaluation Design


Step 3 focus the evaluation design84 l.jpg
Step 3: Focus the Evaluation Design


Step 3 focus the evaluation design85 l.jpg
Step 3: Focus the Evaluation Design


Step 3 focus the evaluation design86 l.jpg
Step 3: Focus the Evaluation Design










Step 6 ensure use and share lessons learned l.jpg
Step 6: Ensure Use and Share Lessons Learned


Step 6 ensure use and share lessons learned96 l.jpg
Step 6: Ensure Use and Share Lessons Learned


Step 6 ensure use and share lessons learned97 l.jpg
Step 6: Ensure Use and Share Lessons Learned


Step 6 ensure use and share lessons learned98 l.jpg
Step 6: Ensure Use and Share Lessons Learned


What if you ignored stakeholders l.jpg
What if you ignored stakeholders?

  • If you ignore the stakeholders, potential pitfalls include…


What if you ignored stakeholders100 l.jpg
What if you ignored stakeholders?

  • If you ignore the stakeholders, potential pitfalls include…


What if you ignored stakeholders101 l.jpg
What if you ignored stakeholders?

  • If you ignore the stakeholders, potential pitfalls include…


What if you ignored stakeholders102 l.jpg
What if you ignored stakeholders?

  • If you ignore the stakeholders, potential pitfalls include…


What if you ignored stakeholders103 l.jpg
What if you ignored stakeholders?

  • If you ignore the stakeholders, potential pitfalls include…


What if you ignored stakeholders104 l.jpg
What if you ignored stakeholders?

If you fail to involve the stakeholders…

…your evaluation may not lead to action!


Example 2 care coordination across health systems l.jpg
Example #2 – Care Coordination Across Health Systems

Intervention to provide and integrate care coordination and case management for high-risk children with asthma.

105


Example 2 care coordination across health systems106 l.jpg
Example #2 – Care Coordination Across Health Systems

Intervention to provide and integrate care coordination and case management for high-risk children with asthma.

Involves standardizing protocols across care systems, including:

Medicaid HMOs

Home nursing agencies

Health departments

106


Example 2 care coordination across health systems107 l.jpg
Example #2 – Care Coordination Across Health Systems

Intervention to provide and integrate care coordination and case management for high-risk children with asthma.

Involves standardizing protocols across care systems, including:

Medicaid HMOs

Home nursing agencies

Health departments

The goal: to prove success and thus convince

insurers to continue reimbursing case

management services.

107















Example 3 daycare education l.jpg
Example #3 – Daycare Education

Intervention to train childcare providers to identify triggers and to manage children with asthma.


Example 3 daycare education122 l.jpg
Example #3 – Daycare Education

Intervention to train childcare providers to identify triggers and to manage children with asthma.

Intervention reaches out to:

Large daycare centers

Licensed home daycare programs

Participation is encouraged through continuing education credits


Example 3 daycare education123 l.jpg
Example #3 – Daycare Education

Intervention to train childcare providers to identify triggers and to manage children with asthma.

Intervention reaches out to:

Large daycare centers

Licensed home daycare programs

Participation is encouraged through continuing education credits

Long-term goal: to expand beyond pilot providers to larger community.










Getting started and engaging your stakeholders132 l.jpg
Getting Started and Engaging Your Stakeholders

  • Tangible Examples of

  • Stakeholder Involvement in

  • Applying the Evaluation Standards


Slide133 l.jpg

Evaluation Standards Apply to Every Step

STEPS

Engage stakeholders

Ensure use and share lessons learned

Describe the program

Standards

Utility

Feasibility

Propriety

Accuracy

Focus the evaluation design

Justify conclusions

Gather credible evidence


Slide134 l.jpg

The Evaluation Standards

  • Standards

    • Utility

    • Feasibility

    • Propriety

    • Accuracy


Slide135 l.jpg

The Evaluation Standards

There are actually 30 evaluation standards grouped into four categories.

A complete list of the standards is published in CDC’s Framework for Program Evaluation in Public Health. (See link under “Learning Aids”.)


Why use standards l.jpg
Why Use Standards?

  • Standards provide a way to:

  • Make difficult decisions when designing and implementing an evaluation.

  • Judge the quality of an evaluation.

  • Determine where an evaluation can be better balanced.






Cdc s asthma control program l.jpg
CDC’s Asthma Control Program

  • CDC’s Asthma Control Program funds 35 states and territories to implement statewide asthma control programs using a public health perspective.

  • Their approach involves:

  • Engaging, enhancing, and maintaining relationships with partners.

  • Developing, improving, and conducting asthma surveillance activities.

  • Designing and implementing interventions with partners.


Example 4 asthma program monitoring system l.jpg
Example #4 - Asthma Program Monitoring System

  • This example involves collecting information for the purpose of evaluation across multiple sites.


Example 4 asthma program monitoring system143 l.jpg
Example #4 - Asthma Program Monitoring System

  • Purpose:

    Develop a strategic, systematic approach to collecting information about our program activities, progress, and accomplishments across all funded states.


Employing the framework model l.jpg
Employing the Framework Model

  • Step 1: Involve the stakeholders

    • CDC Air Pollution and Respiratory Health Branch.

    • Representatives of funded State Asthma Programs.

  • Step 2: Describe the Program

  • Develop logic models.

  • Step 3: Focus the evaluation design

  • Identify and prioritize evaluation questions.

  • Step 4: Gather credible evidence

  • Create data collection instrument.


Developing the data collection instrument l.jpg
Developing the Data Collection Instrument

  • In this example, developing the data collection instrument was a highly collaborative endeavor aided by the program evaluation standards.


The iterative process l.jpg
The Iterative Process

  • CDC internal workgroup identifies core information needs and drafts survey instrument.

  • State workgroup members review instrument, pilot test, provide pilot data and comments.

  • Create mock report to illustrate type of information obtained from instrument.

  • CDC internal workgroup discusses comments and mock report.

  • Modify instrument as necessary.


Applying the standards l.jpg
Applying the Standards

  • How were the evaluation standards employed in this example?

  • How was “engaging the stakeholders” important in applying each of the standards?



The utility standard in action l.jpg
The Utility Standard in Action

  • Determined what information the CDC needed to do their job and how they will use the information.

  • Engaged states in discussions about how to make the information useful for them.

  • Developed mock reports to facilitate conversations with stakeholders about how the data could be used.



The feasibility standard in action l.jpg
The Feasibility Standard in Action

  • Carefully selected “need-to-know” questions.

  • Asked states:

    • What information do you already have?

    • How feasible is it for you to obtain?

    • How long does it take to locate information?

    • How long does it take to fill out the data collection instrument?

  • Always kept the burden of data collection as low as possible.


The feasibility standard in action152 l.jpg
The Feasibility Standard in Action

  • The content of the data collection instrument was a careful balance between feasibility and utility.

  • High priority data requiring higher burden was balanced by eliminating lower priority questions.



The propriety standard in action l.jpg
The Propriety Standard in Action

  • Used a highly collaborative process.

  • Fostered open, honest dialogue about expectations and concerns.

  • Remained highly responsive to stakeholder concerns.

  • Modified instrument to address stakeholder concerns.



Balancing the standards l.jpg
Balancing the Standards

When balancing feasibility vs. accuracy

consider the effect on propriety.


The accuracy standard in action l.jpg
The Accuracy Standard in Action

  • Involved states in:

    • Pilot tests and reviews.

    • Discussions about “guessing”.

    • Analyzing the quality of the information provided.

    • Revising questions or collecting information that would help to improve accuracy.

    • Decisions to discard some questions.


What we have reviewed today l.jpg
What We Have Reviewed Today

  • The goal of evaluation and role of stakeholders.

  • Who to engage as stakeholders.

  • Why it is important to engage stakeholders.

  • When and how to engage stakeholders.

  • Stakeholder involvement across all steps of CDC framework.

  • Stakeholder involvement in fulfilling the evaluation standards.

  • Examples: Single and multiple sites



ad